USHER Audience in United States

USHER has an estimated audience of 2,664,348 people in United States. 54.2% are female, 45.8% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.

The average USHER fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Kia Sportage (24.42× the country average). Demographically, the USHER audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of USHER fans

Demographic split for USHER audience in United States
MetricValue
Female54.2%
Male45.8%
Average age38.9
Estimated audience size2,664,348

Audience persona

The typical USHER fan in United States is balanced, around 38.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for USHER in United States
RegionReachAffinity
California283,5720.97×
Texas266,4171.16×
Florida190,1401.05×
Georgia166,8212.03×
New York166,4221.12×
Arizona139,3062.56×
Alabama121,5193.26×
North Carolina101,4701.27×
Illinois94,0801.06×
Pennsylvania89,4951×
Ohio79,8370.97×
Michigan78,5751.13×
Virginia71,7221.11×
Maryland68,7211.5×
New Jersey67,6771×
Tennessee63,4811.19×
Louisiana54,4011.58×
South Carolina50,4071.26×
Washington46,1210.86×
Missouri44,6551.04×
Massachusetts44,5840.85×
Indiana43,4540.89×
Mississippi33,6151.53×
Minnesota32,6250.85×
Colorado31,0470.74×
Wisconsin28,3160.71×
Kentucky27,8020.83×
Nevada27,4041.06×
Oklahoma24,9870.84×
Connecticut22,9050.86×
Arkansas21,7260.99×
Oregon17,8570.58×
Kansas15,5750.74×
Iowa13,9910.64×
Utah12,3480.52×
Washington, District of Columbia10,6201.33×
Alaska9,5001.67×
Nebraska9,2490.69×
New Mexico8,3030.62×
Delaware8,0821.1×
Hawaii7,8380.68×
West Virginia7,5770.61×
Idaho6,6270.5×
Rhode Island6,0940.72×
New Hampshire5,5330.53×
Maine4,8520.51×
Montana3,3810.46×
South Dakota3,0000.49×
North Dakota2,7630.5×
Vermont2,0770.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USHER audience
BrandAffinityCategory
Kia Sportage24.42×Cars & Mobility
Autism Awareness8.8×Health
Diabetes mellitus awareness5.9×Health
Singer-songwriter2.9×Music & Radio
Microblogging6.04×Technology & Electronics
Honda HR-V16.22×Cars & Mobility
Houston Astros4.52×Sports
Pre-school playgroup17.66×Kids & Family
Income tax6.28×Business & Career
Livemusic2.75×Music & Radio
Hobby Lobby1.92×Home & Garden
Los Angeles Dodgers3.51×Sports
Aldi1.75×Shopping
Taco Bell1.82×Food & Beverages
Best Buy1.71×Shopping
Non-fiction books3.25×Literature
Jeep Grand Cherokee4.63×Cars & Mobility
Scooby-Doo2.12×Movies & TV
southwest airlines2.04×Travel & Leisure
Lace wig1.92×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USHER audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.35
ExtroversionTHRILL1.18
Social Media UsageJOY1.09
Healthy LifestyleBALANCE0.98
MindfulnessBALANCE0.98
Price SensitivityPREMIUM0.97

Worldwide distribution

Worldwide audience distribution share by country for USHER
CountryShare
United States43.2%
United Kingdom9.7%
Germany5.8%

See USHER audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does USHER have in United States?

USHER has an estimated audience of 2,664,348 people in United States, concentrated in California and Texas.

What is the gender split and age of USHER fans?

54.2% of USHER fans are female, 45.8% are male, with an average age of 38.9 years.

Which brands do USHER fans like most?

USHER fans show strongest brand affinity for Kia Sportage (24.42×), Autism Awareness (8.8×), and Diabetes mellitus awareness (5.9×) over the country average.

Where do USHER fans live in United States?

USHER fans in United States are most concentrated in California (reach 283,572), Texas (reach 266,417), and Florida (reach 190,140). These three regions account for the largest share of the active audience.

What other brands do USHER fans also like?

Beyond USHER itself, the audience over-indexes on Autism Awareness (8.8×), Diabetes mellitus awareness (5.9×), Singer-songwriter (2.9×), and Microblogging (6.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USHER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.