Rascasse Audience Intelligence

USHER Audience in United States

A data profile of the people who buy, follow and care about USHER in United States — modelled from more than twelve digital signal sources. USHER has an estimated audience of 2,727,834 people in United States.

#18among R&B in United States#1784among Person in United States#1150in Music & Radio

The average USHER fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, Livemusic, Talk radio, with strongest over-indexing on Concerts (1.94× the country average).

Demographically, the USHER audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USHER fan in United States is balanced, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USHER profile in United States.

Audience size
2.7M
in United States
Gender
54.3%♀
45.7% male
Age
38.7
average years
Country rank
#11120
Person in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USHER fans

54.3% are female, 45.7% are male, average age 38.7.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for USHER audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.7
Estimated audience size2,727,834
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the USHER audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

42.2%

of the worldwide USHER audience comes from United States.

Worldwide audience distribution share by country for USHER
CountryShare
United States42.2%
United Kingdom11.5%
Brazil8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USHER audience in United States is strongest.

Fig. 05

Top regions by affinity

USHER fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K2.90×
02Arizona~100K2.25×
03Georgia~200K1.99×
04Louisiana~60K1.61×
05Mississippi~40K1.61×
06Alaska~9K1.57×
07Maryland~70K1.53×
08Washington, District of Columbia~10K1.31×
09North Carolina~100K1.30×
10South Carolina~50K1.30×
11Tennessee~60K1.21×
12Delaware~9K1.20×
13Nevada~30K1.18×
14Michigan~80K1.15×
15Texas~300K1.12×
16Virginia~70K1.12×
17Arkansas~20K1.08×
18New York~200K1.07×
19Ohio~90K1.05×
20Florida~200K1.04×
21Missouri~40K1.04×
22Illinois~90K1.03×
23Pennsylvania~90K1.01×
24New Jersey~70K1.01×
25Indiana~50K0.95×
26California~300K0.93×
27Kentucky~30K0.90×
28Oklahoma~30K0.90×
29Connecticut~20K0.90×
30Minnesota~30K0.85×
31Massachusetts~40K0.84×
32Washington~40K0.82×
33Rhode Island~7K0.81×
34Kansas~20K0.79×
35Colorado~30K0.78×
36Wisconsin~30K0.77×
37Hawaii~9K0.77×
38Nebraska~10K0.75×
39West Virginia~9K0.72×
40New Mexico~9K0.70×
41Iowa~10K0.68×
42Oregon~20K0.64×
43North Dakota~3K0.63×
44South Dakota~4K0.62×
45New Hampshire~6K0.60×
46Maine~6K0.59×
47Idaho~8K0.57×
48Vermont~3K0.57×
49Utah~10K0.56×
50Montana~4K0.55×
Fig. 06

Affinity by region

Affinity by region — USHER, United States
0.55×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USHER audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USHER audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio1.94×
02Soul foodMusic & Radio1.78×
03Teyana TaylorMovies & TV1.71×
04Berlin WallTravel & Leisure1.67×
05DepopFashion & Accessoires1.65×
06Entry-level jobBusiness & Career1.61×
07LivemusicMusic & Radio1.60×
08Talk radioMusic & Radio1.59×
09DeodorantBeauty & Wellness1.58×
10ellen degeneresMovies & TV1.58×
11Top ChefFood & Beverages1.57×
12Word gamesGames1.56×
13Female entrepreneurBusiness & Career1.54×
14Tony AwardArts & Culture1.54×
15TaxicabCars & Mobility1.54×
16KaraokeMusic & Radio1.54×
17Conference and resort hotelsTravel & Leisure1.53×
18Labor DayPolitics & Society1.51×
19Non-fiction booksLiterature1.50×
20Us WeeklyInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USHER audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USHER audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.17×
IndulgenceJOY1.17×
ExtroversionTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USHER audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Quality AwarenessPREMIUM0.91×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USHER have in United States?

USHER has an estimated audience of 2,727,834 people in United States, concentrated in California and Texas.

02

What is the gender split and age of USHER fans?

54.3% of USHER fans are female, 45.7% are male, with an average age of 38.7 years.

03

Which brands do USHER fans like most?

USHER fans show strongest brand affinity for Concerts (1.94×), Livemusic (1.6×), and Talk radio (1.59×) over the country average.

04

Where do USHER fans live in United States?

USHER fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do USHER fans also like?

Beyond USHER itself, the audience over-indexes on Livemusic (1.6×), Talk radio (1.59×), Labor Day (1.51×), and Non-fiction books (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in United States

See USHER audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USHER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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