Yelawolf Audience in United States

Yelawolf logo

Yelawolf has an estimated audience of 703,149 people in United States. 34.5% are female, 65.5% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: David Lee Murphy, Country rap, Insane Clown Posse, Jelly Roll, Viola Davis.

The average Yelawolf fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include David Lee Murphy, Country rap, Insane Clown Posse, with strongest over-indexing on David Lee Murphy (441.86× the country average). Demographically, the Yelawolf audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Yelawolf fans

Demographic split for Yelawolf audience in United States
MetricValue
Female34.5%
Male65.5%
Average age35.9
Estimated audience size703,149

Audience persona

The typical Yelawolf fan in United States is more male, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for David Lee Murphy.

Top regions in United States

Top regions ranked by reach for Yelawolf in United States
RegionReachAffinity
California42,2020.55×
Texas36,7650.61×
Florida28,5020.6×
Tennessee27,0281.92×
Ohio21,8281.01×
Alabama20,2402.06×
North Carolina19,4490.92×
Illinois17,8280.76×
Michigan17,5560.95×
Georgia16,4840.76×
New York15,9960.41×
Indiana15,9221.24×
Missouri15,7971.39×
Pennsylvania14,5470.61×
Arizona13,7840.96×
Colorado12,3211.11×
Washington12,2940.87×
Wisconsin12,1811.15×
Minnesota11,3561.13×
Kentucky11,1811.27×
Virginia10,3320.6×
Iowa10,0441.73×
Oklahoma9,7521.25×
South Carolina9,7330.92×
Oregon8,7941.09×
Kansas7,4121.34×
Nevada6,9681.02×
Louisiana6,9600.77×
New Jersey6,4160.36×
Arkansas6,3721.1×
Massachusetts6,1770.45×
Maryland6,1300.51×
Utah6,0680.96×
Mississippi5,4130.93×
Idaho5,0391.43×
Nebraska4,8261.37×
Montana4,0422.07×
New Mexico3,6271.03×
Connecticut3,5930.51×
Alaska3,3472.22×
West Virginia3,1850.97×
Maine2,8881.15×
South Dakota2,8071.73×
New Hampshire1,7540.63×
Wyoming1,5311.47×
North Dakota1,4901.03×
Rhode Island1,0480.47×
Hawaii1,0280.34×
Delaware8310.43×
Washington, District of Columbia7470.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yelawolf audience
BrandAffinityCategory
David Lee Murphy441.86×Music & Radio
Country rap14.66×Music & Radio
Insane Clown Posse36.49×Music & Radio
Jelly Roll11.93×Music & Radio
Viola Davis21.18×Movies & TV
Tech N9ne46.15×Music & Radio
Hopsin64.24×Music & Radio
NF21.57×Music & Radio
African-American music4.17×Music & Radio
¡MAYDAY!50.58×Music & Radio
Machine Gun Kelly (rapper)17.76×Music & Radio
Everlast (musician)36.18×Music & Radio
Rittz83.87×Music & Radio
Gospel music3.07×Music & Radio
Three 6 Mafia21.93×Music & Radio
Comedian3.03×Movies & TV
Connor Price29.04×Music & Radio
Casey3.21×Music & Radio
40838.83×Music & Radio
Deontay Wilder19.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yelawolf audience
TraitClusterScore
ExtroversionTHRILL1.9
Early Adopter MentalityPOWER1.51
LGBTQ+ IdentityOPEN1.37
Risk AppetiteTHRILL1.26
Social Media UsageJOY1.16
TraditionCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Yelawolf
CountryShare
United States62.7%
Canada7.4%
United Kingdom3.0%

See Yelawolf audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Yelawolf have in United States?

Yelawolf has an estimated audience of 703,149 people in United States, concentrated in California and Texas.

What is the gender split and age of Yelawolf fans?

34.5% of Yelawolf fans are female, 65.5% are male, with an average age of 35.9 years.

Which brands do Yelawolf fans like most?

Yelawolf fans show strongest brand affinity for David Lee Murphy (441.86×), Country rap (14.66×), and Insane Clown Posse (36.49×) over the country average.

Where do Yelawolf fans live in United States?

Yelawolf fans in United States are most concentrated in California (reach 42,202), Texas (reach 36,765), and Florida (reach 28,502). These three regions account for the largest share of the active audience.

What other brands do Yelawolf fans also like?

Beyond Yelawolf itself, the audience over-indexes on Country rap (14.66×), Insane Clown Posse (36.49×), Jelly Roll (11.93×), and Viola Davis (21.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yelawolf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.