A data profile of the people who buy, follow and care about SABC 2 in South Africa — modelled from more than twelve digital signal sources. SABC 2 has an estimated audience of 947,430 people in South Africa.
SABC 2 has an estimated audience of 947,430 people in South Africa. 61.1% are female, 38.9% are male, average age 36.1. Top brand affinities: City car, Career development, Soap opera, Sports betting, Department store.
Top brand affinities include City car, Career development, Soap opera, with strongest over-indexing on City car (1.53× the country average).
Demographically, the SABC 2 audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical SABC 2 fan in South Africa is more female, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for City car.
The key figures that characterise the SABC 2 profile in South Africa.
61.1% are female, 38.9% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 36.1 |
| Estimated audience size | 947,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 19% |
of the worldwide SABC 2 audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 98.9% |
| Botswana | 0.5% |
| United States | 0.2% |
The strongest cross-interests of the SABC 2 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 2.86× | ||
| 02 | Smirnoff | Food & Beverages | 2.18× | ||
| 03 | Real Sociedad | Sports | 2.03× | ||
| 04 | Lottery | Games | 1.90× | ||
| 05 | Mobile banking | Business & Career | 1.90× | ||
| 06 | Soap opera | Movies & TV | 1.82× | ||
| 07 | Atalanta B.C. | Sports | 1.82× | ||
| 08 | Single malt whisky | Food & Beverages | 1.81× | ||
| 09 | Department store | Shopping | 1.76× | ||
| 10 | Athletic Bilbao | Sports | 1.76× | ||
| 11 | Mid-size car | Cars & Mobility | 1.70× | ||
| 12 | Sports betting | Games | 1.67× | ||
| 13 | Crystal Palace F.C. | Sports | 1.63× | ||
| 14 | Career development | Business & Career | 1.62× | ||
| 15 | Detective fiction | Literature | 1.62× | ||
| 16 | Convenience store | Food & Beverages | 1.60× | ||
| 17 | Birkenstock | Fashion & Accessoires | 1.58× | ||
| 18 | City car | Cars & Mobility | 1.53× | ||
| 19 | Employment agency | Business & Career | 1.53× | ||
| 20 | Dow Jones Industrial Average | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.33× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| Community Orientation | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Extroversion | THRILL | 0.76× | |
| Need for Security | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for SABC 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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