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Popularity ranking · South Africa

The 100 most popular Countries in South Africa

This curated ranking covers the 100 largest countries in South Africa, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 218 countries tracked in South Africa, the 100 ranked here account for the largest measured audience reach. South Africa, Namibia and Zimbabwe lead the list with a combined estimated audience of 16M people. Across all 100 entries the average audience size is 677k, and the largest, South Africa, reaches around 6.1M people in South Africa. Audience size is the estimated number of unique people in South Africa who actively engage with each country, derived from search demand signals. Rankings reflect search-behavior signals collected across South Africa and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 South Africa 6.1M 36.2 51.9% Country
2 Namibia 4.8M 37.4 53.2% Country
3 Zimbabwe 4.7M 37.0 52.9% Country
4 Botswana 4.6M 37.5 53.1% Country
5 Mozambique 4.5M 37.4 52.8% Country
6 North Korea 3.9M 37.5 53.0% Country
7 South Korea 3.1M 38.5 53.9% Country
8 Zambia 1.8M 36.7 53.8% Country
9 Nigeria 1.6M 34.6 51.0% Country
10 Australia 1.4M 38.8 50.3% Country
11 United States 1.3M 38.7 50.5% Country
12 United Kingdom 1.3M 38.5 49.8% Country
13 China 1M 38.1 45.5% Country
14 Malawi 1M 37.0 50.8% Country
15 Kenya 997k 35.9 49.0% Country
16 Canada 846k 37.0 49.4% Country
17 Angola 832k 37.5 51.0% Country
18 Italy 808k 37.6 58.4% Country
19 India 801k 37.2 48.2% Country
20 Tanzania 741k 35.6 51.5% Country
21 Mauritius 707k 40.0 55.3% Country
22 Philippines 630k 37.2 51.3% Country
23 Ghana 624k 34.0 47.7% Country
24 Indonesia 615k 37.8 52.3% Country
25 Thailand 602k 38.8 54.7% Country

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular countries compiled?

Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each country by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest country in South Africa?

South Africa currently leads with an estimated audience of 6.1M people in South Africa.

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