A data profile of the people who buy, follow and care about Kenya in South Africa — modelled from more than twelve digital signal sources. Kenya has an estimated audience of 997,096 people in South Africa.
Kenya has an estimated audience of 997,096 people in South Africa. 49.0% are female, 51.0% are male, average age 35.9. Top brand affinities: Radio, Internet celebrity, Activism, Judaism, Crystal Palace F.C..
Top brand affinities include Radio, Internet celebrity, Activism, with strongest over-indexing on Radio (1.51× the country average).
Demographically, the Kenya audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical Kenya fan in South Africa is balanced, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Radio.
The key figures that characterise the Kenya profile in South Africa.
49.0% are female, 51.0% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 35.9 |
| Estimated audience size | 997,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 18% |
of the worldwide Kenya audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 14.0% |
| India | 4.9% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Kenya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arnold Schwarzenegger | Movies & TV | 1.94× | ||
| 02 | Fulham F.C. | Sports | 1.81× | ||
| 03 | Crystal Palace F.C. | Sports | 1.75× | ||
| 04 | Real Sociedad | Sports | 1.73× | ||
| 05 | Internet celebrity | Internet & Social Media | 1.68× | ||
| 06 | Judaism | Politics & Society | 1.65× | ||
| 07 | Tom Cruise | Movies & TV | 1.62× | ||
| 08 | Turkish Airlines | Travel & Leisure | 1.62× | ||
| 09 | Late-night talk show | Movies & TV | 1.61× | ||
| 10 | Brad Pitt | Movies & TV | 1.59× | ||
| 11 | Athletic Bilbao | Sports | 1.59× | ||
| 12 | Singapore Airlines | Travel & Leisure | 1.59× | ||
| 13 | Malt whisky | Food & Beverages | 1.59× | ||
| 14 | Buddhism | Health | 1.57× | ||
| 15 | Activism | Politics & Society | 1.55× | ||
| 16 | Prosecco | Food & Beverages | 1.53× | ||
| 17 | Dow Jones Industrial Average | Business & Career | 1.52× | ||
| 18 | Radio | Technology & Electronics | 1.51× | ||
| 19 | Hostel | Travel & Leisure | 1.51× | ||
| 20 | BBC | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.27× | |
| Spirituality | BALANCE | 1.25× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Kenya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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