A data profile of the people who buy, follow and care about Victoria & Alfred Waterfront in South Africa — modelled from more than twelve digital signal sources. Victoria & Alfred Waterfront has an estimated audience of 1,783,332 people in South Africa.
Victoria & Alfred Waterfront has an estimated audience of 1,783,332 people in South Africa. 64.4% are female, 35.6% are male, average age 36.5. Top brand affinities: Airbnb, Fast food, Crocs, Mineral water, Emirates.
Top brand affinities include Airbnb, Fast food, Crocs, with strongest over-indexing on Airbnb (1.91× the country average).
Demographically, the Victoria & Alfred Waterfront audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Victoria & Alfred Waterfront fan in South Africa is more female, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Airbnb.
The key figures that characterise the Victoria & Alfred Waterfront profile in South Africa.
64.4% are female, 35.6% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 36.5 |
| Estimated audience size | 1,783,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 19% |
of the worldwide Victoria & Alfred Waterfront audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 85.2% |
| United Kingdom | 2.6% |
| Germany | 2.4% |
The strongest cross-interests of the Victoria & Alfred Waterfront audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dyson | Home & Garden | 2.74× | ||
| 02 | Singapore Airlines | Travel & Leisure | 2.51× | ||
| 03 | Mineral water | Food & Beverages | 2.47× | ||
| 04 | Birkenstock | Fashion & Accessoires | 2.38× | ||
| 05 | Hostel | Travel & Leisure | 2.30× | ||
| 06 | Prosecco | Food & Beverages | 2.16× | ||
| 07 | British Airways | Travel & Leisure | 1.92× | ||
| 08 | Airbnb | Travel & Leisure | 1.91× | ||
| 09 | Emirates | Travel & Leisure | 1.81× | ||
| 10 | Qatar Airways | Travel & Leisure | 1.74× | ||
| 11 | Outerwear | Fashion & Accessoires | 1.73× | ||
| 12 | Nespresso | Food & Beverages | 1.72× | ||
| 13 | Ecotourism | Business & Career | 1.64× | ||
| 14 | Dishwasher | Home & Garden | 1.64× | ||
| 15 | Boutique hotel | Travel & Leisure | 1.63× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.58× | ||
| 17 | Fast food | Food & Beverages | 1.54× | ||
| 18 | Crocs | Fashion & Accessoires | 1.52× | ||
| 19 | Espresso | Food & Beverages | 1.51× | ||
| 20 | Zoo | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.76× | |
| Sustainability | BALANCE | 1.39× | |
| Design Affinity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.65× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Victoria & Alfred Waterfront. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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