Rascasse Audience Intelligence

core power Audience Demographics in United States

core power has an estimated audience of 996,639 people in United States.

#2among Yoga in United States
#731among Website / Newspaper / Magazine in United States
#2204in Sports

The average core power fan in United States is 38.9 years old, more male, and lives primarily in California.

By number of fans, core power ranks #2 among the 9 objects in Yoga in United States — 43.5× the group median.

Its fans are 1.7 years older than the group average of 37.2.

Women make up 38.9% of the fan base, 26.7 percentage points fewer than the group average.

Compared with the other 8 objects in Yoga, core power fans stand out for their interest in Maltesers, Fairlife and Toyota Crown.

Most fans live in California, New York, Texas.

Top affinities include Maltesers, Fairlife, Toyota Crown, with strongest over-indexing on Maltesers (137.3× the country average).

Demographically, the core power audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

The typical core power fan in United States is more male, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Maltesers.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Yoga

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
997K
in United States
Gender
38.9%♀
61.1% male
Age
38.9
average years
Country rank
#23683
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of core power

38.9% are female, 61.1% are male, average age 38.9.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for core power audience in United States
MetricValue
Female38.9%
Male61.1%
Average age38.9
Estimated audience size996,639
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the core power audience in United States
Age bracketShare%
16-2412%
25-3426%
35-4426%
45-5430%
55+6%
Fig. 04

Worldwide distribution

85.7%

of the worldwide core power audience comes from United States.

Worldwide audience distribution share by country for core power
CountryShare
United States85.7%
Canada4.4%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

core power fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K5.29×
02Massachusetts~70K3.25×
03Hawaii~10K3.18×
04Colorado~50K2.69×
05Illinois~80K2.20×
06California~200K2.09×
07New York~100K2.05×
08Minnesota~30K1.82×
09Maryland~20K1.29×
10Texas~90K1.25×
11Georgia~40K1.23×
12Oregon~20K1.23×
13Washington~30K1.16×
14North Carolina~40K1.14×
15Virginia~30K1.10×
16Utah~10K1.10×
17Arizona~20K0.90×
18Pennsylvania~30K0.87×
19New Jersey~20K0.81×
20Tennessee~20K0.81×
21South Carolina~10K0.77×
22Connecticut~8K0.77×
23Rhode Island~2K0.76×
24Alaska~2K0.75×
25Vermont~1K0.75×
26New Hampshire~3K0.73×
27North Dakota~2K0.71×
28Delaware~2K0.70×
29South Dakota~2K0.70×
30Montana~2K0.66×
31Louisiana~9K0.65×
32Maine~3K0.64×
33Kansas~5K0.62×
34Nebraska~4K0.62×
35Idaho~3K0.61×
36Florida~40K0.60×
37West Virginia~3K0.60×
38Alabama~9K0.59×
39Iowa~6K0.59×
40Mississippi~5K0.59×
41Ohio~20K0.57×
42Missouri~10K0.56×
43New Mexico~4K0.56×
44Wisconsin~10K0.55×
45Arkansas~5K0.54×
46Nevada~5K0.53×
47Indiana~10K0.52×
48Oklahoma~6K0.52×
49Kentucky~7K0.51×
50Michigan~10K0.43×
Fig. 06

Affinity by region

Affinity by region — core power, United States
0.43×1.00×5.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the core power audience vs. the country average
#·InterestCategoryAffinity×
01MaltesersFood & Beverages137.30×
02FairlifeFood & Beverages21.55×
03Toyota CrownCars & Mobility17.77×
04Hiking bootFashion & Accessoires17.21×
05Winter Olympic GamesSports17.19×
06PelotonSports15.07×
07Merrell (company)Fashion & Accessoires11.88×
08Tim HortonSports10.66×
09CanvaTechnology & Electronics10.39×
10Half marathonSports8.20×
11New Year's EveHome & Garden6.72×
12Natural foodsFood & Beverages6.56×
13Staples (Canada)Business & Career6.16×
14Non-alcoholic beverageFood & Beverages4.91×
15Track and fieldSports3.72×
16Musical theatreMovies & TV3.49×
17Planet FitnessSports2.55×
18Physical fitnessSports2.23×
19Luxury goodsFashion & Accessoires2.16×
20Fitness and wellnessSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the core power audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the core power audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
Family OrientationCONSERVATISM2.03×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the core power audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
SustainabilityBALANCE0.85×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Yoga audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in core power over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/core-power-119152” · Methodology