Rascasse Audience Intelligence

Friends Viewer Demographics in United States

Friends has an estimated audience of 7.7M people in United States.

#58among TV series in United States
#104among movies & series in United States#384in Movies & TV

The average Friends fan in United States is 44.0 years old, more male, and lives primarily in California.

By number of fans, Friends ranks #89 among the 3713 objects in TV series in United States — 0.6× the group median.

Its fans are 5.2 years older than the group average of 38.8.

Women make up 43.5% of the fan base, 13.0 percentage points fewer than the group average.

Compared with the other 3712 objects in TV series, Friends fans stand out for their interest in Two and a Half Men, Jerry Seinfeld and Yvonne Strahovski.

Most fans live in California, Texas, New York.

Top affinities include Two and a Half Men, Jerry Seinfeld, Yvonne Strahovski, with strongest over-indexing on Two and a Half Men (51.52× the country average).

Demographically, the Friends audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.

The typical Friends fan in United States is more male, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Two and a Half Men.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.7M
in United States
Gender
43.5%♀
56.5% male
Age
44.0
average years
Country rank
#4527
among all objects in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Friends viewers

43.5% are female, 56.5% are male, average age 44.0.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Friends audience in United States
MetricValue
Female43.5%
Male56.5%
Average age44.0
Estimated audience size7.7M
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Friends audience in United States
Age bracketShare%
16-2412%
25-3416%
35-4419%
45-5424%
55+30%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Friends audience comes from United States.

Worldwide audience distribution share by country for Friends
CountryShare
United States43.0%
India15.6%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Friends fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~60K1.41×
02Oklahoma~100K1.37×
03Utah~90K1.24×
04Kansas~80K1.22×
05Kentucky~100K1.17×
06Idaho~50K1.17×
07Missouri~200K1.14×
08Texas~600K1.12×
09North Dakota~20K1.12×
10Indiana~200K1.10×
11Arkansas~80K1.09×
12Illinois~300K1.07×
13Ohio~300K1.06×
14Iowa~80K1.06×
15South Dakota~20K1.06×
16California~900K1.04×
17Pennsylvania~300K1.04×
18Georgia~300K1.03×
19New Jersey~200K1.02×
20Wisconsin~100K1.01×
21New Mexico~50K1.01×
22Michigan~200K1.00×
23Arizona~200K1.00×
24Louisiana~100K1.00×
25Washington~200K0.99×
26Minnesota~100K0.99×
27New York~500K0.98×
28Oregon~100K0.98×
29Connecticut~80K0.98×
30South Carolina~100K0.97×
31Virginia~200K0.96×
32Tennessee~200K0.96×
33Alabama~100K0.96×
34North Carolina~200K0.95×
35Montana~20K0.95×
36Mississippi~60K0.94×
37West Virginia~40K0.94×
38Colorado~100K0.93×
39Massachusetts~100K0.92×
40Wyoming~10K0.92×
41Nevada~70K0.91×
42Maine~30K0.89×
43Maryland~100K0.88×
44Delaware~20K0.88×
45New Hampshire~30K0.87×
46Hawaii~30K0.86×
47Florida~400K0.84×
48Alaska~10K0.84×
49Rhode Island~20K0.81×
50Vermont~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Friends, United States
0.81×1.00×1.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Friends audience vs. the country average
#·InterestCategoryAffinity×
01Two and a Half MenMovies & TV51.52×
02Jerry SeinfeldMovies & TV20.30×
03Yvonne StrahovskiMovies & TV20.00×
04Bob's BurgersMovies & TV16.10×
05BoJack HorsemanMovies & TV14.10×
06RoseanneMovies & TV13.88×
07ZoolanderMovies & TV13.75×
08Political satireLiterature13.43×
09Catch Me If You CanMovies & TV12.93×
10BoratMovies & TV9.96×
11Good Will HuntingMovies & TV9.25×
12Men's WearhouseFashion & Accessoires7.83×
13Sex and the CityMovies & TV7.45×
14Gilmore GirlsMovies & TV6.80×
15Bill MurrayMovies & TV6.07×
16MonstersMovies & TV5.12×
17Jim CarreyMovies & TV3.80×
18True DetectiveMovies & TV3.38×
19Pizza HutFood & Beverages2.37×
20SubwayFood & Beverages2.35×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Friends audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Friends audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
IndividualismJOY1.40×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Friends audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
CreativityOPEN0.77×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Friends over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/friends-10127791” · Methodology