Rascasse Audience Intelligence

Longchamp Target Market in United States

Longchamp has an estimated audience of 2.8M people in United States.

#2among Bags and accessories in United States
#1177among brands in United States#511in Fashion & Accessoires

The average Longchamp fan in United States is 32.6 years old, more female, and lives primarily in California.

By number of fans, Longchamp ranks #2 among the 38 objects in Bags and accessories in United States — 9.3× the group median.

Its fans are 5.1 years younger than the group average of 37.7.

Women make up 72.8% of the fan base, 9.6 percentage points more than the group average.

Compared with the other 37 objects in Bags and accessories, Longchamp fans stand out for their interest in Jeanne Lanvin, Air Tahiti Nui and Sisley Paris.

Most fans live in California, New York, Florida.

Top affinities include Jeanne Lanvin, Air Tahiti Nui, Sisley Paris, with strongest over-indexing on Jeanne Lanvin (191.75× the country average).

Demographically, the Longchamp audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

The typical Longchamp fan in United States is more female, around 32.6 years old, with strong Quality Awareness tendencies and a notable affinity for Jeanne Lanvin.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in United States
Gender
72.8%♀
27.2% male
Age
32.6
average years
Country rank
#10657
among all objects in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Longchamp

72.8% are female, 27.2% are male, average age 32.6.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Longchamp audience in United States
MetricValue
Female72.8%
Male27.2%
Average age32.6
Estimated audience size2.8M
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Longchamp audience in United States
Age bracketShare%
16-2439%
25-3422%
35-4417%
45-5414%
55+8%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Longchamp audience comes from United States.

Worldwide audience distribution share by country for Longchamp
CountryShare
United States11.4%
Japan10.1%
France9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Longchamp customers by region in United States
#RegionReachAffinity×
01New York~600K3.30×
02Washington, District of Columbia~20K2.72×
03Massachusetts~100K2.38×
04Hawaii~30K2.31×
05New Jersey~200K2.24×
06California~700K2.03×
07Connecticut~50K1.79×
08Florida~300K1.55×
09Virginia~100K1.50×
10Maryland~70K1.39×
11Rhode Island~10K1.36×
12Illinois~100K1.35×
13Texas~300K1.33×
14Nevada~40K1.29×
15Georgia~100K1.17×
16Pennsylvania~100K1.16×
17Washington~70K1.14×
18New Hampshire~10K1.11×
19Delaware~9K1.11×
20Arizona~60K0.99×
21Vermont~5K0.90×
22North Carolina~80K0.89×
23South Carolina~40K0.85×
24Maine~10K0.84×
25Minnesota~40K0.80×
26Alaska~5K0.78×
27Michigan~60K0.76×
28Louisiana~30K0.74×
29Kentucky~30K0.74×
30Alabama~30K0.73×
31Colorado~30K0.71×
32Oregon~30K0.70×
33Ohio~70K0.69×
34Tennessee~40K0.68×
35Oklahoma~20K0.67×
36Wisconsin~30K0.65×
37Arkansas~20K0.65×
38Mississippi~20K0.65×
39Indiana~40K0.62×
40Kansas~10K0.55×
41Missouri~30K0.54×
42Nebraska~9K0.54×
43North Dakota~4K0.53×
44West Virginia~8K0.52×
45Utah~10K0.48×
46Iowa~10K0.48×
47New Mexico~8K0.47×
48Montana~4K0.46×
49South Dakota~3K0.46×
50Idaho~7K0.45×
Fig. 06

Affinity by region

Affinity by region — Longchamp, United States
0.45×1.00×3.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Longchamp audience vs. the country average
#·InterestCategoryAffinity×
01Jeanne LanvinBeauty & Wellness191.75×
02Air Tahiti NuiTravel & Leisure133.77×
03Sisley ParisBeauty & Wellness118.67×
04Emilio PucciFashion & Accessoires110.44×
05Silver Oak CellarsPOI109.19×
06Dean & DeLucaBrand99.01×
07Acqua di ParmaBeauty & Wellness91.73×
08ClarisonicBeauty & Wellness90.58×
09Henri BendelFashion & Accessoires90.30×
10Badgley MischkaFashion & Accessoires88.74×
11CaudalieBeauty & Wellness63.04×
12Delta VacationsTravel & Leisure59.83×
13The RealRealFashion & Accessoires55.19×
14KérastaseBeauty & Wellness54.73×
15t3Technology & Electronics48.15×
16CoachFashion & Accessoires22.14×
17Macy'sShopping14.64×
18Tory BurchFashion & Accessoires13.97×
19Bloomingdale'sShopping12.40×
20CleverMusic & Radio7.08×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Longchamp audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Longchamp audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.28×
Luxury OrientationPREMIUM3.96×
Design AffinityPREMIUM3.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Longchamp audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Need for SecurityCONSERVATISM0.53×
TraditionCONSERVATISM0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Bags and accessories audiences in United States

See Longchamp audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Longchamp over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/longchamp-2138” · Methodology