Rascasse Audience Intelligence

WWE Fan Demographics in United Kingdom

WWE has an estimated audience of 4.9M people in United Kingdom.

#1among Wrestling in United Kingdom
#15among events in United Kingdom
#89in Sports

The average WWE fan in United Kingdom is 40.1 years old, more male, and lives primarily in North West.

By number of fans, WWE ranks #1 among the 168 objects in Wrestling in United Kingdom — 38.6× the group median.

Its fans are 3.5 years older than the group average of 36.6.

Women make up 31.2% of the fan base, 7.4 percentage points more than the group average.

Compared with the other 167 objects in Wrestling, WWE fans stand out for their interest in WWE Hall of Fame, Ricky Hatton and Sporting Life (British newspaper).

Most fans live in North West, South East, Greater London.

Top affinities include WWE Hall of Fame, Ricky Hatton, Sporting Life (British newspaper), with strongest over-indexing on WWE Hall of Fame (7.2× the country average).

Demographically, the WWE audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical WWE fan in United Kingdom is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for WWE Hall of Fame.

Category: Sports · Type: Event · Subtype: Wrestling

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.9M
in United Kingdom
Gender
31.2%♀
68.8% male
Age
40.1
average years
Country rank
#1358
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of WWE fans

31.2% are female, 68.8% are male, average age 40.1.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for WWE audience in United Kingdom
MetricValue
Female31.2%
Male68.8%
Average age40.1
Estimated audience size4.9M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the WWE audience in United Kingdom
Age bracketShare%
16-2415%
25-3424%
35-4423%
45-5418%
55+20%
Fig. 04

Worldwide distribution

4.8%

of the worldwide WWE audience comes from United Kingdom.

Worldwide audience distribution share by country for WWE
CountryShare
United States33.8%
India5.8%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

WWE fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North West~800K1.42×
02East Midlands~400K1.12×
03Northern Ireland~200K1.12×
04North East~200K1.05×
05South West~400K0.98×
06East of England~500K0.97×
07Scotland~400K0.95×
08West Midlands~400K0.94×
09Wales~200K0.93×
10Yorkshire and the Humber~400K0.88×
11South East~600K0.82×
12Greater London~500K0.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the WWE audience vs. the country average
#·InterestCategoryAffinity×
01WWE Hall of FameSports7.20×
02Ricky HattonSports3.11×
03Sporting Life (British newspaper)Sports3.01×
04DuneMovies & TV3.00×
05WrestlingSports2.83×
06Scooby-DooMovies & TV2.78×
07BBC SportSports2.31×
08Nottingham ForestSports2.22×
09Team sportSports2.17×
10Rugby unionSports1.90×
11AutotraderCars & Mobility1.86×
12SoccerSports1.79×
13Paddy PowerGames1.71×
14BetfredGames1.68×
15Sky BetGames1.68×
16FIFA World Cup 2026Sports1.67×
17William Hill (bookmaker)Games1.62×
18ToolstationHome & Garden1.60×
19Manchester United F.C.Sports1.50×
20UEFA Champions LeagueSports1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the WWE audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the WWE audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Need for SecurityCONSERVATISM1.23×
Family OrientationCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the WWE audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
SustainabilityBALANCE0.83×
CreativityOPEN0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in WWE over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/wwe-62443” · Methodology