Rascasse Audience Intelligence

Boots UK Target Market in United Kingdom

Boots UK has an estimated audience of 6.5M people in United Kingdom.

#1among Drugstore in United Kingdom
#108among brands in United Kingdom
#49in Shopping

The average Boots UK fan in United Kingdom is 41.9 years old, more female, and lives primarily in Scotland.

By number of fans, Boots UK ranks #1 among the 22 objects in Drugstore in United Kingdom — 112.1× the group median.

Its fans are 7.7 years older than the group average of 34.2.

Women make up 74.2% of the fan base, 9.5 percentage points more than the group average.

Compared with the other 21 objects in Drugstore, Boots UK fans stand out for their interest in Hair follicle, Superdrug and Natural skin care.

Interest is seasonal: January, November and December account for 37% of the year's searches, July is the quietest month.

Most fans live in Scotland, Wales, Northern Ireland.

Top affinities include Hair follicle, Superdrug, Natural skin care, with strongest over-indexing on Hair follicle (2.4× the country average).

Demographically, the Boots UK audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

The typical Boots UK fan in United Kingdom is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Hair follicle.

Category: Shopping · Type: Brand · Subtype: Drugstore

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.5M
in United Kingdom
Gender
74.2%♀
25.8% male
Age
41.9
average years
Country rank
#955
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+278%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Boots UK

74.2% are female, 25.8% are male, average age 41.9.

Fig. 02

Gender split

74.2%
Female
25.8%
Male
Demographic split for Boots UK audience in United Kingdom
MetricValue
Female74.2%
Male25.8%
Average age41.9
Estimated audience size6.5M
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Boots UK audience in United Kingdom
Age bracketShare%
16-2415%
25-3420%
35-4419%
45-5420%
55+26%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Boots UK audience comes from United Kingdom.

Worldwide audience distribution share by country for Boots UK
CountryShare
United Kingdom89.7%
China1.3%
France1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Boots UK customers by region in United Kingdom
#RegionReachAffinity×
01Northern Ireland~600K3.03×
02Scotland~1.5M2.61×
03Wales~800K2.58×
04West Midlands~300K0.48×
05Yorkshire and the Humber~300K0.48×
06North East~100K0.38×
07South East~300K0.34×
08East Midlands~200K0.33×
09East of England~200K0.31×
10South West~200K0.31×
11North West~100K0.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Boots UK audience vs. the country average
#·InterestCategoryAffinity×
01Hair follicleBeauty & Wellness2.40×
02SuperdrugShopping2.24×
03Natural skin careBeauty & Wellness2.11×
04Charlotte TilburyBeauty & Wellness2.11×
05DebenhamsFashion & Accessoires2.09×
06MatalanShopping1.95×
07Anti-aging creamBeauty & Wellness1.94×
08Skin careBeauty & Wellness1.90×
09PrimarkShopping1.89×
10New LookFashion & Accessoires1.86×
11River IslandFashion & Accessoires1.78×
12OcadoShopping1.73×
13Mail OnlineNews1.72×
14Hair careBeauty & Wellness1.72×
15H&MShopping1.65×
16Personal careHealth1.65×
17HarrodsShopping1.63×
18SkirtFashion & Accessoires1.60×
19Marks & SpencerShopping1.56×
20John Lewis (department store)Shopping1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Boots UK audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Boots UK audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.33×
Price SensitivityPREMIUM1.27×
CreativityOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Boots UK audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Risk AppetiteTHRILL0.70×
Need for SecurityCONSERVATISM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Boots UK over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/boots-uk-29791” · Methodology