For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMacy's | 79M | 93.8% | 38.7 | 65.9% | Department store |
| 2 | WWashington, D.C. | 18M | 82.0% | 43.8 | 51.4% | Department store |
| 3 | MMicro Center | 16M | 92.1% | 39.5 | 21.8% | Department store |
| 4 | LLiberty | 14M | 29.2% | 44.7 | 46.1% | Department store |
| 5 | CCleveland | 14M | 80.4% | 42.0 | 50.8% | Department store |
| 6 | PPalo Alto, California | 12M | 52.5% | 43.9 | 70.3% | Department store |
| 7 | MMinneapolis | 11M | 74.0% | 43.0 | 60.8% | Department store |
| 8 | IIndependence | 9.1M | 22.5% | 43.5 | 52.1% | Department store |
| 9 | MMetro (department store) | 5.7M | 7.1% | 47.2 | 57.2% | Department store |
| 10 | OOklahoma City | 5.6M | 82.7% | 41.9 | 56.0% | Department store |
| 11 | GGatlinburg, Tennessee | 5.5M | 95.6% | 44.9 | 61.2% | Department store |
| 12 | DDuluth, Minnesota | 4.7M | 93.7% | 45.4 | 52.4% | Department store |
| 13 | PPigeon Forge, Tennessee | 4.7M | 94.5% | 43.6 | 61.6% | Department store |
| 14 | NNewport Beach, California | 4.6M | 76.0% | 44.0 | 62.1% | Department store |
| 15 | DDestin, Florida | 4.3M | 86.4% | 44.8 | 63.3% | Department store |
| 16 | PPanama City Beach, Florida | 4.1M | 87.6% | 45.4 | 61.5% | Department store |
| 17 | SSpringfield, Missouri | 3.7M | 74.7% | 46.6 | 44.4% | Department store |
| 18 | GGreenville, South Carolina | 3.7M | 93.6% | 42.1 | 61.6% | Department store |
| 19 | WWinston-Salem, North Carolina | 2.8M | 89.2% | 37.0 | 64.3% | Department store |
| 20 | BBranson, Missouri | 2.8M | 91.8% | 47.4 | 62.3% | Department store |
| 21 | KKissimmee, Florida | 2.8M | 75.8% | 42.8 | 59.4% | Department store |
| 22 | KKey West | 2.7M | 69.2% | 45.4 | 56.2% | Department store |
| 23 | MMountain View, California | 2.7M | 39.4% | 36.9 | 48.2% | Department store |
| 24 | CCanyon | 2.7M | 38.5% | 43.7 | 55.5% | Department store |
| 25 | CCarnation, Washington | 2.6M | 63.7% | — | — | Department store |
| 26 | DDearborn, Michigan | 2.6M | 59.2% | 42.2 | 33.0% | Department store |
| 27 | FFort Walton Beach, Florida | 2.5M | 94.0% | 44.1 | 58.7% | Department store |
| 28 | GGlendale, California | 2.5M | 78.3% | 35.4 | 71.6% | Department store |
| 29 | GGulf Shores, Alabama | 2.4M | 91.0% | 45.5 | 61.9% | Department store |
| 30 | LLogan, Utah | 2.2M | 53.2% | 44.9 | 49.6% | Department store |
| 31 | RRedmond, Washington | 2.2M | 53.1% | 36.7 | 50.9% | Department store |
| 32 | BBradenton, Florida | 2.1M | 96.3% | 48.6 | 59.2% | Department store |
| 33 | SSedona, Arizona | 2.1M | 71.8% | 46.7 | 63.6% | Department store |
| 34 | HHilo, Hawaii | 2.1M | 45.0% | 46.9 | 55.0% | Department store |
| 35 | BBentonville, Arkansas | 2M | 81.1% | 40.2 | 74.5% | Department store |
| 36 | KKaty, Texas | 2M | 93.7% | 42.6 | 60.9% | Department store |
| 37 | FFranklin, Tennessee | 1.9M | 79.0% | 46.4 | 61.7% | Department store |
| 38 | OOrange Beach, Alabama | 1.9M | 92.8% | 44.6 | 63.3% | Department store |
| 39 | WWest Hollywood, California | 1.8M | 75.8% | 42.8 | 50.6% | Department store |
| 40 | NNorth Myrtle Beach, South Carolina | 1.8M | 94.8% | 48.7 | 61.9% | Department store |
| 41 | GGrapevine, Texas | 1.8M | 95.4% | 41.7 | 63.4% | Department store |
| 42 | AAuburn Hills, Michigan | 1.8M | 81.8% | 40.4 | 31.8% | Department store |
| 43 | SSweetwater, Texas | 1.7M | 97.0% | 41.6 | 33.8% | Department store |
| 44 | FFlint | 1.7M | 62.2% | 42.7 | 37.3% | Department store |
| 45 | DDothan, Alabama | 1.6M | 91.9% | 37.7 | 68.6% | Department store |
| 46 | MMonroe, Louisiana | 1.6M | 69.5% | 38.5 | 60.7% | Department store |
| 47 | KKey West, Florida | 1.6M | 74.4% | 47.0 | 52.8% | Department store |
| 48 | FFayetteville, Arkansas | 1.5M | 97.8% | 36.1 | 58.4% | Department store |
| 49 | WWest Monroe, Louisiana | 1.5M | 97.8% | 41.7 | 51.6% | Department store |
| 50 | TTexarkana, Texas | 1.4M | 99.0% | 39.8 | 62.4% | Department store |
| 51 | WWinter Park, Florida | 1.4M | 73.5% | 40.2 | 63.2% | Department store |
| 52 | CCasper, Wyoming | 1.4M | 96.1% | 38.4 | 58.8% | Department store |
| 53 | OOcala, Florida | 1.3M | 94.0% | 42.5 | 51.9% | Department store |
| 54 | CCambridge | 1.3M | 14.4% | 44.8 | 62.7% | Department store |
| 55 | CCaliente, Nevada | 1.3M | 26.4% | 37.5 | 38.2% | Department store |
| 56 | NNew Braunfels, Texas | 1.3M | 97.2% | 39.4 | 60.3% | Department store |
| 57 | NNapa, California | 1.3M | 92.0% | 51.0 | 49.9% | Department store |
| 58 | BBowling Green, Kentucky | 1.2M | 91.3% | 40.3 | 52.8% | Department store |
| 59 | FFairmont, West Virginia | 1.2M | 71.8% | 43.4 | 63.1% | Department store |
| 60 | FFremont, California | 1.2M | 93.7% | 40.3 | 48.5% | Department store |
| 61 | BBuckeye, Arizona | 1.2M | 96.0% | 42.7 | 51.8% | Department store |
| 62 | CCoin (department store) | 1.2M | 11.3% | 36.1 | 65.9% | Department store |
| 63 | LLord & Taylor | 1.2M | 96.4% | 44.1 | 79.8% | Department store |
| 64 | MMarco Island, Florida | 1.2M | 91.6% | 46.9 | 62.3% | Department store |
| 65 | DDelray Beach, Florida | 1.2M | 84.8% | 45.3 | 52.3% | Department store |
| 66 | BBristol | 1.2M | 12.9% | 39.7 | 58.3% | Department store |
| 67 | DDecatur, Illinois | 1.2M | 99.2% | 41.3 | 58.4% | Department store |
| 68 | MMinnetonka, Minnesota | 1.1M | 65.9% | 48.7 | 69.1% | Department store |
| 69 | IIron Mountain, Michigan | 1.1M | 37.1% | 37.8 | 54.0% | Department store |
| 70 | FFlippin, Arkansas | 1.1M | 59.1% | 40.0 | 62.4% | Department store |
| 71 | CColton, California | 1.1M | 89.7% | 37.6 | 68.2% | Department store |
| 72 | KKodiak, Alaska | 1.1M | 52.1% | 46.0 | 48.3% | Department store |
| 73 | SSpartanburg, South Carolina | 1.1M | 98.7% | 42.4 | 62.0% | Department store |
| 74 | SSt. Pete Beach, Florida | 1.1M | 82.8% | 47.7 | 63.0% | Department store |
| 75 | PPleasanton, California | 1M | 96.3% | 40.9 | 80.2% | Department store |
| 76 | CCocoa Beach, Florida | 1M | 73.8% | 41.0 | 64.3% | Department store |
| 77 | WWoodbury, Minnesota | 1M | 67.5% | 40.0 | 67.8% | Department store |
| 78 | LLongview, Texas | 997k | 91.6% | 37.9 | 63.8% | Department store |
| 79 | DDoral, Florida | 976k | 67.1% | 42.5 | 57.1% | Department store |
| 80 | DDover, New Hampshire | 955k | 99.6% | 39.3 | 68.4% | Department store |
| 81 | KKalamazoo, Michigan | 924k | 92.9% | 42.9 | 55.5% | Department store |
| 82 | FFort Smith, Arkansas | 917k | 99.7% | 39.6 | 60.6% | Department store |
| 83 | CConroe, Texas | 915k | 99.4% | 38.3 | 56.0% | Department store |
| 84 | MMarietta, Georgia | 905k | 82.7% | 42.0 | 59.2% | Department store |
| 85 | JJonesboro, Arkansas | 899k | 99.4% | 43.4 | 58.0% | Department store |
| 86 | CChino, California | 897k | 30.4% | 36.3 | 44.5% | Department store |
| 87 | NNew Bern, North Carolina | 891k | 98.0% | 47.2 | 59.2% | Department store |
| 88 | SShelby, North Carolina | 869k | 62.5% | 31.3 | 28.5% | Department store |
| 89 | PPaducah, Kentucky | 867k | 95.7% | 43.1 | 61.3% | Department store |
| 90 | YYoungstown, Ohio | 850k | 95.6% | 40.7 | 58.1% | Department store |
| 91 | LLaramie, Wyoming | 848k | 75.1% | 38.4 | 31.5% | Department store |
| 92 | HHuntington, West Virginia | 848k | 76.8% | 41.5 | 63.8% | Department store |
| 93 | HHomestead, Florida | 847k | 64.3% | 42.1 | 66.7% | Department store |
| 94 | SSpringdale, Arkansas | 844k | 89.4% | 42.8 | 62.0% | Department store |
| 95 | MMount Pleasant, Michigan | 844k | 69.3% | 41.3 | 65.2% | Department store |
| 96 | AAnderson, South Carolina | 831k | 99.6% | 42.8 | 60.8% | Department store |
| 97 | KKokomo, Indiana | 830k | 75.0% | 39.2 | 49.0% | Department store |
| 98 | CCoppel | 824k | 86.4% | 34.5 | 46.3% | Department store |
| 99 | SSturgis, South Dakota | 812k | 82.8% | 49.4 | 26.0% | Department store |
| 100 | JJefferson City, Missouri | 812k | 98.4% | 41.3 | 57.0% | Department store |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular department stores compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each department store by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest department store in United States?
Macy's currently leads with an estimated audience of 79M people in United States.