Le défi
Brands spend millions on sports sponsorships based on TV ratings, social followers, and executive preference. But the question that matters is different: does the rights holder’s audience actually overlap with your target customer? Without audience data, sponsorship is expensive brand association. With it, it’s precision marketing.
Comment Rascasse aide
We show you whether the audience matches — before you sign the deal.
See whether the rights holder’s audience matches your customer.
Before you sign the deal. Measure demographic match, interest overlap, and affinity strength between your brand and any sports property.
Measure the real audience impact of sponsorships
— not just impressions, but actual brand consideration. Track whether sponsorships move the needle with the people who matter.
Build a sponsorship portfolio based on audience reach — not just brand association.
Maximize coverage, minimize overlap. Know which sponsorships are redundant and where untapped audiences live.
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Cas d'usage
Choose rights holders based on audience data — not gut feel. Know the overlap before you sign. See which properties deliver your target customer and which ones just deliver reach.
Track whether sponsorships actually move brand consideration in your target audience — not just awareness. Measure real impact on the people who matter, not vanity metrics.
Audit your sponsorship portfolio for audience overlap and gaps. Identify redundant deals reaching the same people and untapped segments where new partnerships could deliver — spend smarter, not more.
Help rights holders prove their audience value to attract and retain sponsors. Replace generic media kits with data-backed audience profiles that show exactly who the fans are and what brands they engage with.
Key Services for Sponsorship
Data-driven rights holder selection based on audience overlap. Find the partnerships that deliver your target customer — not just impressions.
Brand consideration tracking pre/post sponsorship. See whether deals actually move the needle — with Share of Search as a behavioral proof point.
See which competitors are sponsoring what — and whether it’s working. benchmark your portfolio against the competition.
Étude de cas
An automotive brand used Rascasse audience overlap data to evaluate its sponsorship portfolio. The analysis revealed that two major sponsorships had less than 15% audience overlap with the brand’s target customer — expensive reach with minimal relevance. The brand replaced both low-overlap deals with high-overlap alternatives identified through Rascasse’s matching engine. The result: 3.1x ROI on the new sponsorships, compared to 1.4x on the deals they replaced — and EUR 800K saved through better selection.