Rascasse Audience Intelligence

paul smith Target Market in United States

paul smith has an estimated audience of 2.2M people in United States.

#39among Luxury fashion in United States
#1471among brands in United States#611in Fashion & Accessoires

The average paul smith fan in United States is 33.7 years old, more female, and lives primarily in California.

By number of fans, paul smith ranks #39 among the 108 objects in Luxury fashion in United States — 1.7× the group median.

Its fans are 2.4 years younger than the group average of 36.1.

Women make up 71.3% of the fan base, 7.6 percentage points more than the group average.

Compared with the other 107 objects in Luxury fashion, paul smith fans stand out for their interest in Keith Caputo, Maje and Karen Millen.

Most fans live in California, New York, Texas.

Top affinities include Keith Caputo, Maje, Karen Millen, with strongest over-indexing on Keith Caputo (611.4× the country average).

Demographically, the paul smith audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Sustainability.

The typical paul smith fan in United States is more female, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Keith Caputo.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
71.3%♀
28.7% male
Age
33.7
average years
Country rank
#13351
among all objects in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of paul smith

71.3% are female, 28.7% are male, average age 33.7.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for paul smith audience in United States
MetricValue
Female71.3%
Male28.7%
Average age33.7
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the paul smith audience in United States
Age bracketShare%
16-2436%
25-3422%
35-4418%
45-5416%
55+9%
Fig. 04

Worldwide distribution

25.6%

of the worldwide paul smith audience comes from United States.

Worldwide audience distribution share by country for paul smith
CountryShare
United States25.6%
Japan18.1%
United Kingdom12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

paul smith customers by region in United States
#RegionReachAffinity×
01New York~700K5.65×
02California~1M4.04×
03Washington, District of Columbia~10K2.51×
04New Jersey~100K1.81×
05Massachusetts~70K1.56×
06Connecticut~30K1.39×
07Washington~60K1.25×
08Oregon~30K1.15×
09Vermont~5K1.13×
10Illinois~90K1.04×
11Rhode Island~7K1.03×
12Nevada~20K1.00×
13Hawaii~9K1.00×
14New Hampshire~8K0.99×
15Virginia~50K0.97×
16Maryland~40K0.97×
17Tennessee~40K0.96×
18Pennsylvania~80K0.93×
19Maine~8K0.93×
20Alaska~4K0.91×
21Delaware~6K0.90×
22South Dakota~5K0.90×
23North Dakota~5K0.90×
24Georgia~60K0.88×
25Colorado~30K0.87×
26Montana~6K0.87×
27West Virginia~10K0.86×
28New Mexico~10K0.85×
29Idaho~10K0.84×
30Texas~100K0.81×
31Arkansas~20K0.80×
32Nebraska~10K0.80×
33Arizona~40K0.79×
34Minnesota~30K0.79×
35Utah~20K0.79×
36Florida~100K0.78×
37Mississippi~10K0.78×
38Kansas~10K0.78×
39North Carolina~60K0.77×
40Oklahoma~20K0.77×
41Michigan~50K0.75×
42Kentucky~20K0.75×
43Iowa~20K0.75×
44Louisiana~20K0.74×
45Alabama~20K0.73×
46Indiana~30K0.72×
47South Carolina~30K0.72×
48Ohio~50K0.71×
49Missouri~30K0.70×
50Wisconsin~30K0.70×
Fig. 06

Affinity by region

Affinity by region — paul smith, United States
0.70×1.00×5.65×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the paul smith audience vs. the country average
#·InterestCategoryAffinity×
01Keith CaputoMusic & Radio611.40×
02MajeShopping247.62×
03Karen MillenFashion & Accessoires228.42×
04Cass McCombsMusic & Radio196.46×
05Robert ForsterMusic & Radio151.64×
06Christian Scott aTunde AdjuahMusic & Radio146.20×
07Big Bad Voodoo DaddyMusic & Radio146.20×
08FurlaFashion & Accessoires131.08×
09Sergio TacchiniFashion & Accessoires130.67×
10King KruleMusic & Radio120.00×
11MidlandMusic & Radio106.76×
12Fan BingbingMovies & TV104.01×
13John VarvatosBeauty & Wellness78.92×
14The CrusadersMusic & Radio73.44×
15Frank GehryArts & Culture67.71×
16Zadig & VoltaireFashion & Accessoires63.72×
17G-Star RawFashion & Accessoires61.82×
18Riz AhmedMovies & TV60.00×
19TaiwanTravel & Leisure18.01×
20Slack (software)Technology & Electronics17.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the paul smith audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the paul smith audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.35×
SustainabilityBALANCE3.19×
Design AffinityPREMIUM3.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the paul smith audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
Community OrientationOPEN0.79×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Luxury fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in paul smith over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/paul-smith-9956” · Methodology