Rascasse Audience Intelligence

Usain Bolt Audience in United States

Usain Bolt has an estimated audience of 1.6M people in United States.

#5among Track & field in United States
#3063among people in United States#1510in Sports

The average Usain Bolt fan in United States is 34.7 years old, more male, and lives primarily in California.

By number of fans, Usain Bolt ranks #5 among the 109 objects in Track & field in United States — 108.1× the group median.

Its fans are 2.4 years younger than the group average of 37.1.

Compared with the other 108 objects in Track & field, Usain Bolt fans stand out for their interest in Andrew Holness, The Jamaica Observer and Jamaica Gleaner.

Interest is seasonal: January, July and August account for 42% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Shelly-Ann Fraser-Pryce, IAAF Diamond League, Andrew Holness, with strongest over-indexing on Shelly-Ann Fraser-Pryce (75.42× the country average).

Demographically, the Usain Bolt audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

The typical Usain Bolt fan in United States is more male, around 34.7 years old, with strong Risk Appetite tendencies and a notable affinity for Shelly-Ann Fraser-Pryce.

Category: Sports · Type: Person · Subtype: Track & field

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
44.4%♀
55.6% male
Age
34.7
average years
Country rank
#16665
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Usain Bolt fans

44.4% are female, 55.6% are male, average age 34.7.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Usain Bolt audience in United States
MetricValue
Female44.4%
Male55.6%
Average age34.7
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Usain Bolt audience in United States
Age bracketShare%
16-2435%
25-3420%
35-4417%
45-5418%
55+11%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Usain Bolt audience comes from United States.

Worldwide audience distribution share by country for Usain Bolt
CountryShare
United States18.2%
France7.2%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Usain Bolt fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~70K1.28×
02Maryland~40K1.28×
03Washington, District of Columbia~4K1.24×
04Virginia~50K1.21×
05Florida~100K1.20×
06New Jersey~50K1.20×
07Connecticut~20K1.18×
08New York~100K1.17×
09Texas~100K1.16×
10Massachusetts~40K1.16×
11North Carolina~60K1.12×
12Delaware~5K1.12×
13Illinois~70K1.07×
14Pennsylvania~70K1.06×
15Ohio~60K1.06×
16Washington~40K1.06×
17Louisiana~20K1.04×
18Minnesota~30K1.03×
19California~200K1.02×
20Alabama~20K1.02×
21Michigan~50K1.01×
22Nebraska~10K1.00×
23South Carolina~30K0.99×
24Mississippi~10K0.99×
25Missouri~30K0.98×
26Utah~20K0.98×
27Kansas~10K0.98×
28North Dakota~4K0.98×
29Indiana~30K0.97×
30Oklahoma~20K0.97×
31Iowa~10K0.96×
32Arkansas~10K0.96×
33Hawaii~7K0.95×
34Oregon~20K0.94×
35South Dakota~4K0.94×
36Wisconsin~30K0.92×
37Maine~6K0.92×
38Rhode Island~5K0.92×
39Tennessee~30K0.91×
40Colorado~30K0.91×
41Kentucky~20K0.90×
42Montana~5K0.90×
43Arizona~30K0.89×
44New Hampshire~6K0.89×
45Alaska~3K0.89×
46Idaho~8K0.88×
47Nevada~10K0.84×
48Vermont~3K0.83×
49West Virginia~7K0.82×
50New Mexico~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Usain Bolt, United States
0.76×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Usain Bolt audience vs. the country average
#·InterestCategoryAffinity×
01Shelly-Ann Fraser-PryceSports75.42×
02IAAF Diamond LeagueSports73.42×
03Andrew HolnessPolitics & Society72.37×
04The Jamaica ObserverNews60.61×
05Jamaica GleanerNews53.72×
06Noah LylesSports46.99×
072XUFashion & Accessoires42.09×
08Christian ColemanSports35.44×
09100 metresSports33.54×
10Mini marathonSports29.66×
11Barry's BootcampSports15.72×
12Trinidad and TobagoTravel & Leisure10.61×
13JamaicaTravel & Leisure6.80×
14Facebook MessengerInternet & Social Media3.43×
15FIFA World Cup 2026Sports3.41×
16Android (operating system)Technology & Electronics3.04×
17FIFA World CupSports3.01×
18SoccerSports2.63×
19Online shoppingShopping1.75×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Usain Bolt audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Usain Bolt audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.50×
Quality AwarenessPREMIUM1.41×
Social Media UsageJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Usain Bolt audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
ExtroversionTHRILL0.77×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Usain Bolt over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/usain-bolt-11963” · Methodology