Rascasse Audience Intelligence

How to Train Your Dragon Audience in United States

How to Train Your Dragon has an estimated audience of 3.9M people in United States.

#32among Book / Manga / Comic in United States
#136in Literature

The average How to Train Your Dragon fan in United States is 28.8 years old, more female, and lives primarily in California.

Interest is seasonal: February, June and July account for 44% of the year's searches, September is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Ant-Man (film), International education, Concept art, with strongest over-indexing on Ant-Man (film) (18.69× the country average).

Demographically, the How to Train Your Dragon audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.

The typical How to Train Your Dragon fan in United States is more female, around 28.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Ant-Man (film).

Category: Literature · Type: Book / Manga / Comic

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in United States
Gender
56.6%♀
43.4% male
Age
28.8
average years
Country rank
#8307
among all objects in United States
Fig. 01

Search interest · 12-month trend

-80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of How to Train Your Dragon fans

56.6% are female, 43.4% are male, average age 28.8.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for How to Train Your Dragon audience in United States
MetricValue
Female56.6%
Male43.4%
Average age28.8
Estimated audience size3.9M
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the How to Train Your Dragon audience in United States
Age bracketShare%
16-2456%
25-3419%
35-4412%
45-548%
55+6%
Fig. 04

Worldwide distribution

41.9%

of the worldwide How to Train Your Dragon audience comes from United States.

Worldwide audience distribution share by country for How to Train Your Dragon
CountryShare
United States41.9%
India10.4%
United Kingdom9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

How to Train Your Dragon fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.78×
02Idaho~30K1.59×
03Alaska~10K1.33×
04Montana~20K1.27×
05Oklahoma~60K1.24×
06Wyoming~8K1.24×
07New Mexico~30K1.23×
08Arizona~100K1.20×
09Kansas~40K1.18×
10Colorado~80K1.17×
11Oregon~60K1.16×
12Washington~100K1.13×
13Arkansas~40K1.11×
14South Dakota~10K1.11×
15North Dakota~10K1.09×
16Missouri~80K1.07×
17Nebraska~20K1.07×
18Texas~300K1.06×
19Iowa~40K1.06×
20Hawaii~20K1.06×
21Indiana~80K1.03×
22Wisconsin~70K1.00×
23Kentucky~50K1.00×
24Minnesota~70K0.99×
25California~500K0.97×
26Michigan~100K0.96×
27Nevada~40K0.96×
28Florida~200K0.95×
29Alabama~60K0.95×
30Ohio~100K0.94×
31Tennessee~80K0.94×
32Maine~20K0.94×
33North Carolina~100K0.93×
34New Hampshire~10K0.93×
35Virginia~90K0.90×
36Vermont~7K0.90×
37West Virginia~20K0.88×
38Georgia~100K0.87×
39Mississippi~30K0.87×
40South Carolina~60K0.86×
41Illinois~100K0.85×
42Pennsylvania~100K0.83×
43Louisiana~40K0.81×
44Connecticut~30K0.79×
45Massachusetts~60K0.75×
46Maryland~50K0.74×
47Rhode Island~9K0.72×
48Delaware~8K0.70×
49New Jersey~70K0.67×
50New York~200K0.66×
Fig. 06

Affinity by region

Affinity by region — How to Train Your Dragon, United States
0.66×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the How to Train Your Dragon audience vs. the country average
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV18.69×
02International educationBusiness & Career18.14×
03Concept artArts & Culture15.27×
04United States national football teamSports12.99×
05Graphic novelLiterature11.79×
06MonstersMovies & TV10.80×
07Minnie MouseMovies & TV9.35×
08Guardians of the Galaxy (film)Movies & TV8.39×
09Superhero fictionLiterature8.25×
10Tyler PerryMovies & TV7.58×
11Teyana TaylorMovies & TV6.28×
12Anime and manga fandomLiterature5.80×
13DC ComicsLiterature5.75×
14Digital artArts & Culture5.56×
15Collectible card gameGames5.25×
16PokémonGames3.30×
17Five BelowShopping3.19×
18Barnes & NobleLiterature3.12×
19ComicsLiterature2.43×
20FIFA World CupSports1.92×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the How to Train Your Dragon audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the How to Train Your Dragon audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.60×
Pet OwnershipJOY1.80×
IndulgenceJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the How to Train Your Dragon audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.82×
IndividualismJOY0.84×
CreativityOPEN0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Literature audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in How to Train Your Dragon over the last 12 months. Modelled, not counted; people interested in several book / manga / comics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/how-to-train-your-dragon-38476” · Methodology