Rascasse Audience Intelligence

Max Verstappen Audience in Germany

Max Verstappen has an estimated audience of 2.6M people in Germany.

#7among Motorsport in Germany
#130among people in Germany#199in Sports

The average Max Verstappen fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Max Verstappen ranks #1 among the 19 Formula One teams in Germany — 11.3× the group median.

Its fans are 3.0 years younger than the group average of 36.7.

Women make up 18.8% of the fan base, 5.6 percentage points fewer than the group average.

Compared with the other 18 Formula One teams, Max Verstappen fans stand out for their interest in Carlos Sainz Jr., NU.nl and Daniel Ricciardo.

In Q2/2026, search interest was +20.0% on the same quarter a year earlier; the median across the group was +34.1%.

Interest is seasonal: May, July and December account for 36% of the year's searches, February is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Scuderia Toro Rosso, Carlos Sainz Jr., Alexander Albon, with strongest over-indexing on Scuderia Toro Rosso (105× the country average).

Demographically, the Max Verstappen audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

The typical Max Verstappen fan in Germany is more male, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for Scuderia Toro Rosso.

Category: Sports · Type: Person · Subtype: Motorsport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in Germany
Gender
18.8%♀
81.2% male
Age
33.7
average years
Country rank
#2416
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Max Verstappen fans

18.8% are female, 81.2% are male, average age 33.7.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Max Verstappen audience in Germany
MetricValue
Female18.8%
Male81.2%
Average age33.7
Estimated audience size2.6M
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Max Verstappen audience in Germany
Age bracketShare%
16-2440%
25-3419%
35-4415%
45-5414%
55+12%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Max Verstappen audience comes from Germany.

Worldwide audience distribution share by country for Max Verstappen
CountryShare
Netherlands22.5%
United States10.4%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Max Verstappen fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K1.29×
02Nordrhein-Westfalen~700K1.27×
03Sachsen~100K1.13×
04Niedersachsen~300K1.12×
05Bayern~400K1.09×
06Thüringen~70K1.08×
07Hessen~200K1.04×
08Brandenburg~70K0.96×
09Saarland~30K0.96×
10Sachsen-Anhalt~60K0.94×
11Hamburg~50K0.93×
12Mecklenburg-Vorpommern~40K0.92×
13Schleswig-Holstein~80K0.89×
14Baden-Württemberg~300K0.85×
15Berlin~90K0.85×
16Bremen~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Max Verstappen, Germany
0.74×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Max Verstappen audience vs. the country average
#·InterestCategoryAffinity×
01Scuderia Toro RossoSports105.00×
02Carlos Sainz Jr.Sports100.09×
03Alexander AlbonSports100.09×
04NU.nlNews66.00×
05Daniel RicciardoSports65.41×
06Charles LeclercSports57.09×
07Carlos SainzSports54.85×
08Nico HülkenbergSports48.50×
09Fernando AlonsoSports47.13×
10Valtteri BottasSports43.38×
11PKN OrlenCars & Mobility39.78×
12Sebastian VettelSports39.76×
13Algemeen DagbladNews37.00×
14Formula racingCars & Mobility35.77×
15Lando NorrisSports23.28×
16BratislavaTravel & Leisure20.00×
17Heath LedgerMovies & TV20.00×
18Lewis HamiltonSports17.79×
19Ralf SchumacherSports15.29×
20Michael SchumacherSports14.13×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Max Verstappen audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Max Verstappen audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.05×
Risk AppetiteTHRILL1.75×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Max Verstappen audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
CreativityOPEN0.72×
IndulgenceJOY0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in Germany

See Max Verstappen audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Max Verstappen over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/max-verstappen-22187” · Methodology