Rascasse Audience Intelligence

Porsche Target Market in Germany

Porsche has an estimated audience of 8M people in Germany.

#6among Car manufacturer in Germany
#80among brands in Germany
#22in Cars & Mobility

The average Porsche fan in Germany is 38.3 years old, more male, and lives primarily in Baden-Württemberg.

By number of fans, Porsche ranks #6 among the 121 objects in Car manufacturer in Germany — 22.8× the group median.

Its fans are 0.9 years younger than the group average of 39.2.

Women make up 36.6% of the fan base, 3.7 percentage points more than the group average.

Compared with the other 120 objects in Car manufacturer, Porsche fans stand out for their interest in Vintage car, Motorcycle accessories and Motorcycle helmet.

Most fans live in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top affinities include Vintage car, Driving, Lamborghini, with strongest over-indexing on Vintage car (3.46× the country average).

Demographically, the Porsche audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Need for Security.

The typical Porsche fan in Germany is more male, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Vintage car.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8M
in Germany
Gender
36.6%♀
63.4% male
Age
38.3
average years
Country rank
#500
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Porsche

36.6% are female, 63.4% are male, average age 38.3.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Porsche audience in Germany
MetricValue
Female36.6%
Male63.4%
Average age38.3
Estimated audience size8M
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Porsche audience in Germany
Age bracketShare%
16-2423%
25-3420%
35-4420%
45-5420%
55+16%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Porsche audience comes from Germany.

Worldwide audience distribution share by country for Porsche
CountryShare
United States15.4%
Germany7.5%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Porsche customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~2.5M2.04×
02Hessen~800K1.22×
03Bayern~1.5M1.20×
04Nordrhein-Westfalen~2M1.08×
05Rheinland-Pfalz~400K1.06×
06Hamburg~200K1.01×
07Niedersachsen~800K1.00×
08Sachsen~400K0.99×
09Saarland~90K0.94×
10Schleswig-Holstein~300K0.92×
11Thüringen~200K0.83×
12Berlin~300K0.80×
13Brandenburg~200K0.78×
14Bremen~50K0.75×
15Sachsen-Anhalt~200K0.72×
16Mecklenburg-Vorpommern~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Porsche, Germany
0.69×1.00×2.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Porsche audience vs. the country average
#·InterestCategoryAffinity×
01Vintage carCars & Mobility3.46×
02DrivingCars & Mobility3.30×
03LamborghiniCars & Mobility3.29×
04FerrariCars & Mobility3.18×
05CarcareCars & Mobility3.14×
06Motorcycle accessoriesCars & Mobility2.97×
07Motorcycle helmetCars & Mobility2.88×
08Sport bikeCars & Mobility2.61×
09Motorcycle sportSports2.52×
10HybridsCars & Mobility2.31×
11RVsCars & Mobility2.21×
12SUVsCars & Mobility2.04×
13Formula OneSports2.01×
14Mercedes-BenzCars & Mobility2.00×
15AudiCars & Mobility1.98×
16Used carCars & Mobility1.92×
17BMWCars & Mobility1.89×
18Motor vehicleCars & Mobility1.81×
19VolkswagenCars & Mobility1.67×
20AutoScout24Cars & Mobility1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Porsche audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Porsche audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.32×
Need for SecurityCONSERVATISM1.25×
Quality AwarenessPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Porsche audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Convenience OrientationPREMIUM0.75×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

See Porsche audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Porsche over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/porsche-6838” · Methodology