Rascasse Audience Intelligence

Star Wars Viewer Demographics in Germany

Star Wars has an estimated audience of 124K people in Germany.

#50among Science Fiction & Fantasy in Germany
#2846among movies & series in Germany
#6059in Movies & TV

The average Star Wars fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Star Wars ranks #50 among the 103 objects in Science Fiction & Fantasy in Germany.

Its fans are 3.0 years younger than the group average of 34.9.

Women make up 41.8% of the fan base, 2.1 percentage points fewer than the group average.

Compared with the other 102 objects in Science Fiction & Fantasy, Star Wars fans stand out for their interest in Kiernan Shipka, Hovercraft and Pedro Pascal.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Kiernan Shipka, Hovercraft, Pedro Pascal, with strongest over-indexing on Kiernan Shipka (6.63× the country average).

Demographically, the Star Wars audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Extroversion, Patriotism.

The typical Star Wars fan in Germany is more male, around 31.9 years old, with strong Extroversion tendencies and a notable affinity for Kiernan Shipka.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
124K
in Germany
Gender
41.8%♀
58.2% male
Age
31.9
average years
Country rank
#32474
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Star Wars viewers

41.8% are female, 58.2% are male, average age 31.9.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Star Wars audience in Germany
MetricValue
Female41.8%
Male58.2%
Average age31.9
Estimated audience size124K
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Star Wars audience in Germany
Age bracketShare%
16-2440%
25-3424%
35-4417%
45-5412%
55+7%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Star Wars audience comes from Germany.

Worldwide audience distribution share by country for Star Wars
CountryShare
United States55.1%
United Kingdom8.7%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Star Wars fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~6K1.16×
02Rheinland-Pfalz~7K1.07×
03Bayern~20K1.06×
04Nordrhein-Westfalen~30K1.05×
05Hamburg~3K1.04×
06Niedersachsen~10K1.03×
07Brandenburg~4K1.02×
08Hessen~9K1.00×
09Schleswig-Holstein~4K1.00×
10Sachsen~6K0.99×
11Bremen~1K0.99×
12Baden-Württemberg~20K0.96×
13Sachsen-Anhalt~3K0.95×
14Saarland~1K0.95×
15Thüringen~3K0.94×
16Mecklenburg-Vorpommern~2K0.92×
Fig. 06

Affinity by region

Affinity by region — Star Wars, Germany
0.92×1.00×1.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Star Wars audience vs. the country average
#·InterestCategoryAffinity×
01Kiernan ShipkaMovies & TV6.63×
02HovercraftCars & Mobility3.95×
03Pedro PascalMovies & TV3.83×
04DeviantArtInternet & Social Media3.43×
05WebcomicLiterature3.34×
06Anime and manga fandomLiterature3.18×
07Jon BernthalMovies & TV3.08×
08Millie Bobby BrownMovies & TV2.80×
09OtakuLiterature2.69×
10Anime conventionLiterature2.54×
11One PieceMovies & TV2.40×
12HBO MAXMovies & TV2.05×
13Stranger ThingsMovies & TV1.90×
14Modern artArts & Culture1.84×
15Harry PotterMovies & TV1.82×
16Contemporary artArts & Culture1.67×
17HugendubelShopping1.62×
18Dog walkingPets & Animals1.61×
19TikTokInternet & Social Media1.58×
20Game of ThronesMovies & TV1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Star Wars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Star Wars audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.09×
PatriotismCONSERVATISM1.08×
Pet OwnershipJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Star Wars audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.70×
DIY MentalityTHRILL0.73×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Science Fiction & Fantasy audiences in Germany

See Star Wars audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Star Wars over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/star-wars-15017” · Methodology