Rascasse Audience Intelligence

9GAG Audience Demographics in Germany

9GAG has an estimated audience of 1.2M people in Germany.

#3among Humor website in Germany
#184among websites & media in Germany
#87in Internet & Social Media

The average 9GAG fan in Germany is 32.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, 9GAG ranks #3 among the 23 objects in Humor website in Germany — 25.3× the group median.

Its fans are 2.8 years younger than the group average of 34.8.

Compared with the other 22 objects in Humor website, 9GAG fans stand out for their interest in ONEUS, BTS and Jackie Chan.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include ONEUS, BTS, Jackie Chan, with strongest over-indexing on ONEUS (8.13× the country average).

Demographically, the 9GAG audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Social Media Usage, Spirituality.

The typical 9GAG fan in Germany is balanced, around 32.0 years old, with strong Social Media Usage tendencies and a notable affinity for ONEUS.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in Germany
Gender
51.0%♀
49.0% male
Age
32.0
average years
Country rank
#5268
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of 9GAG

51.0% are female, 49.0% are male, average age 32.0.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for 9GAG audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age32.0
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the 9GAG audience in Germany
Age bracketShare%
16-2438%
25-3428%
35-4415%
45-5411%
55+8%
Fig. 04

Worldwide distribution

7.9%

of the worldwide 9GAG audience comes from Germany.

Worldwide audience distribution share by country for 9GAG
CountryShare
United States24.0%
Germany7.9%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

9GAG fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.27×
02Bayern~200K1.17×
03Nordrhein-Westfalen~300K1.15×
04Berlin~60K1.15×
05Hamburg~30K1.14×
06Rheinland-Pfalz~70K1.11×
07Bremen~10K1.08×
08Niedersachsen~100K1.05×
09Hessen~100K1.05×
10Schleswig-Holstein~40K1.03×
11Sachsen~60K0.97×
12Saarland~10K0.82×
13Sachsen-Anhalt~30K0.81×
14Brandenburg~30K0.79×
15Mecklenburg-Vorpommern~20K0.77×
16Thüringen~20K0.66×
Fig. 06

Affinity by region

Affinity by region — 9GAG, Germany
0.66×1.00×1.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the 9GAG audience vs. the country average
#·InterestCategoryAffinity×
01ONEUSMusic & Radio8.13×
02BTSMusic & Radio7.98×
03Jackie ChanMovies & TV6.31×
04Giorgia MeloniPolitics & Society5.70×
05RedditInternet & Social Media5.18×
06SarcasmPolitics & Society5.06×
07BLACKPINKMusic & Radio4.86×
08Internet memeInternet & Social Media4.37×
09GmailInternet & Social Media3.80×
10Leonardo DiCaprioMovies & TV3.24×
11MemeInternet & Social Media3.19×
12TikTokInternet & Social Media2.32×
13MoviesMovies & TV2.09×
14KittenPets & Animals1.93×
15SupermanMovies & TV1.85×
16TagesschauMovies & TV1.76×
17Arts and musicArts & Culture1.74×
18Real Madrid Club de FútbolSports1.65×
19SportschauSports1.57×
20McDonald'sFood & Beverages1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the 9GAG audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the 9GAG audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.58×
SpiritualityBALANCE1.32×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the 9GAG audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.86×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Humor website audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in 9GAG over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/9gag-21007” · Methodology