Rascasse Audience Intelligence

Kia Target Market in United States

Kia has an estimated audience of 9.7M people in United States.

#21among Car manufacturer in United States#398among brands in United States#152in Cars & Mobility

The average Kia fan in United States is 40.7 years old, more male, and lives primarily in California.

By number of fans, Kia ranks #21 among the 120 objects in Car manufacturer in United States — 25.3× the group median.

Its fans are 0.9 years older than the group average of 39.8.

Women make up 29.6% of the fan base, 1.3 percentage points fewer than the group average.

Most fans live in California, Florida, Texas.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.7M
in United States
Gender
29.6%♀
70.4% male
Age
40.7
average years
Country rank
#3703
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kia

29.6% are female, 70.4% are male, average age 40.7.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for Kia audience in United States
MetricValue
Female29.6%
Male70.4%
Average age40.7
Estimated audience size9.7M
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Kia audience in United States
Age bracketShare%
16-2420%
25-3418%
35-4419%
45-5420%
55+23%
Fig. 04

Worldwide distribution

59.0%

of the worldwide Kia audience comes from United States.

Worldwide audience distribution share by country for Kia
CountryShare
United States59.0%
Mexico18.1%
Spain13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kia customers by region in United States
#RegionReachAffinity×
01Florida~1M1.54×
02Louisiana~200K1.38×
03New Jersey~400K1.33×
04Georgia~400K1.28×
05Texas~800K1.27×
06Arizona~300K1.20×
07West Virginia~60K1.20×
08South Carolina~200K1.18×
09Arkansas~100K1.17×
10Ohio~400K1.16×
11Alabama~200K1.15×
12Pennsylvania~400K1.13×
13Virginia~300K1.13×
14California~1.5M1.11×
15Indiana~200K1.11×
16Tennessee~200K1.10×
17Illinois~400K1.09×
18Mississippi~90K1.08×
19Delaware~30K1.07×
20Oklahoma~100K1.06×
21Connecticut~100K1.06×
22North Carolina~300K1.05×
23Missouri~200K1.05×
24Utah~100K1.05×
25New Hampshire~40K1.05×
26Kentucky~100K1.04×
27Kansas~90K1.04×
28New Mexico~60K1.03×
29Maryland~200K1.01×
30New York~600K1.00×
31Colorado~200K0.99×
32Michigan~300K0.97×
33Rhode Island~30K0.97×
34Nevada~90K0.96×
35Hawaii~40K0.95×
36Massachusetts~200K0.93×
37Washington~200K0.90×
38Oregon~100K0.86×
39Wisconsin~100K0.85×
40Nebraska~50K0.85×
41Idaho~40K0.84×
42Minnesota~100K0.82×
43Iowa~80K0.82×
44Vermont~10K0.80×
45North Dakota~20K0.77×
46Maine~30K0.76×
47South Dakota~20K0.67×
48Washington, District of Columbia~10K0.67×
49Alaska~10K0.61×
50Montana~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Kia, United States
0.51×1.00×1.54×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kia over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kia-10138145” · Methodology