Rascasse Audience Intelligence

Trivago Target Market in United States

Trivago has an estimated audience of 7.4M people in United States.

#7among Travel website in United States
#524among brands in United States#409in Travel & Leisure

The average Trivago fan in United States is 46.7 years old, more female, and lives primarily in California.

By number of fans, Trivago ranks #7 among the 66 objects in Travel website in United States — 879.7× the group median.

Its fans are 6.4 years older than the group average of 40.3.

Women make up 58.9% of the fan base, 1.0 percentage points more than the group average.

Compared with the other 65 objects in Travel website, Trivago fans stand out for their interest in Kayak.com, Kiev and Caribbean Sea.

Interest is seasonal: June, July and August account for 39% of the year's searches, November is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include Cheapflights, Kayak.com, Kiev, with strongest over-indexing on Cheapflights (10.88× the country average).

Demographically, the Trivago audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Travelling, Quality Awareness.

The typical Trivago fan in United States is more female, around 46.7 years old, with strong Travelling tendencies and a notable affinity for Cheapflights.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.4M
in United States
Gender
58.9%♀
41.1% male
Age
46.7
average years
Country rank
#4738
among all objects in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Trivago

58.9% are female, 41.1% are male, average age 46.7.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Trivago audience in United States
MetricValue
Female58.9%
Male41.1%
Average age46.7
Estimated audience size7.4M
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Trivago audience in United States
Age bracketShare%
16-246%
25-3414%
35-4419%
45-5426%
55+35%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Trivago audience comes from United States.

Worldwide audience distribution share by country for Trivago
CountryShare
Brazil9.7%
United States9.5%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Trivago customers by region in United States
#RegionReachAffinity×
01Florida~700K1.41×
02South Carolina~200K1.34×
03Wyoming~20K1.26×
04New Mexico~60K1.22×
05Nevada~90K1.21×
06Arizona~200K1.20×
07Montana~30K1.19×
08Maine~40K1.17×
09Tennessee~200K1.14×
10Connecticut~90K1.14×
11South Dakota~20K1.13×
12West Virginia~40K1.12×
13New Hampshire~30K1.11×
14Delaware~20K1.10×
15Mississippi~70K1.09×
16North Carolina~300K1.07×
17Vermont~10K1.04×
18Pennsylvania~300K1.03×
19Alabama~100K1.03×
20Idaho~40K1.03×
21Georgia~300K1.02×
22Kentucky~100K1.02×
23Virginia~200K1.01×
24Louisiana~100K1.01×
25North Dakota~20K1.00×
26Massachusetts~100K0.97×
27Rhode Island~20K0.97×
28Maryland~100K0.94×
29Wisconsin~100K0.94×
30Colorado~100K0.94×
31Arkansas~60K0.94×
32New Jersey~200K0.93×
33Indiana~100K0.93×
34Missouri~100K0.93×
35Ohio~200K0.92×
36Utah~70K0.91×
37California~800K0.90×
38Kansas~60K0.90×
39Texas~400K0.89×
40Iowa~60K0.89×
41Washington~100K0.88×
42Oregon~80K0.88×
43Nebraska~40K0.88×
44Oklahoma~80K0.87×
45Hawaii~30K0.86×
46New York~400K0.85×
47Michigan~200K0.84×
48Illinois~200K0.82×
49Minnesota~100K0.79×
50Alaska~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Trivago, United States
0.76×1.00×1.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Trivago audience vs. the country average
#·InterestCategoryAffinity×
01CheapflightsTravel & Leisure10.88×
02Kayak.comTravel & Leisure9.33×
03KievTravel & Leisure8.53×
04Caribbean SeaTravel & Leisure8.05×
05Travel websiteTravel & Leisure7.96×
06NepalTravel & Leisure7.75×
07OntarioTravel & Leisure5.03×
08IndonesiaTravel & Leisure4.97×
09AfricaTravel & Leisure4.96×
10Spirit AirlinesTravel & Leisure4.87×
11ExpediaTravel & Leisure4.66×
12Modeling agencyFashion & Accessoires4.30×
13NigeriaTravel & Leisure3.90×
14JetBlueTravel & Leisure3.76×
15Travel AdventuresTravel & Leisure3.75×
16AustraliaTravel & Leisure3.28×
17AirbnbTravel & Leisure2.05×
18HotelsTravel & Leisure1.97×
19HolidayTravel & Leisure1.97×
20Personal financeBusiness & Career1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Trivago audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Trivago audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.51×
Quality AwarenessPREMIUM1.88×
Design AffinityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Trivago audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
PatriotismCONSERVATISM0.84×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel website audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Trivago over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/trivago-20311” · Methodology