Rascasse Audience Intelligence

AFC Wimbledon Fan Demographics in United Kingdom

AFC Wimbledon has an estimated audience of 1.3M people in United Kingdom.

#130among Soccer in United Kingdom
#64among teams in United Kingdom
#453in Sports

The average AFC Wimbledon fan in United Kingdom is 48.6 years old, more male, and lives primarily in South East.

Its fans are 9.7 years older than the group average of 38.9.

Women make up 39.9% of the fan base, 7.1 percentage points more than the group average.

Compared with the other 11227 objects in Soccer, AFC Wimbledon fans stand out for their interest in Melbourne Victory FC, San Jose Earthquakes and Cracker Barrel Old Country Store.

Most fans live in South East, Yorkshire and the Humber, West Midlands.

Top affinities include Melbourne Victory FC, San Jose Earthquakes, Cracker Barrel Old Country Store, with strongest over-indexing on Melbourne Victory FC (55.26× the country average).

Demographically, the AFC Wimbledon audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

The typical AFC Wimbledon fan in United Kingdom is more male, around 48.6 years old, with strong Risk Appetite tendencies and a notable affinity for Melbourne Victory FC.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United Kingdom
Gender
39.9%♀
60.1% male
Age
48.6
average years
Country rank
#6114
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of AFC Wimbledon fans

39.9% are female, 60.1% are male, average age 48.6.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for AFC Wimbledon audience in United Kingdom
MetricValue
Female39.9%
Male60.1%
Average age48.6
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the AFC Wimbledon audience in United Kingdom
Age bracketShare%
16-244%
25-3412%
35-4418%
45-5425%
55+42%
Fig. 04

Worldwide distribution

51.9%

of the worldwide AFC Wimbledon audience comes from United Kingdom.

Worldwide audience distribution share by country for AFC Wimbledon
CountryShare
United Kingdom51.9%
United States8.4%
Australia3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

AFC Wimbledon fans by region: top regions in United Kingdom
#RegionReachAffinity×
01South East~400K2.12×
02Yorkshire and the Humber~100K1.37×
03Wales~80K1.37×
04West Midlands~100K1.15×
05East Midlands~90K0.96×
06North East~50K0.92×
07Northern Ireland~30K0.84×
08Scotland~80K0.80×
09South West~70K0.62×
10East of England~70K0.58×
11North West~50K0.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the AFC Wimbledon audience vs. the country average
#·InterestCategoryAffinity×
01Melbourne Victory FCSports55.26×
02San Jose EarthquakesSports42.67×
03Cracker Barrel Old Country StoreFood & Beverages39.43×
04Coachella, CaliforniaTravel & Leisure28.38×
05Hocus PocusMovies & TV24.74×
06ParmaTravel & Leisure24.58×
07Blue Velvet (film)Movies & TV18.89×
08Boyz n the HoodMovies & TV18.72×
09Bristol Rovers F.C.Sports18.12×
10EarthquakeTravel & Leisure13.25×
11FlyTravel & Leisure12.70×
12KingswoodMusic & Radio11.84×
13Gillingham F.C.Sports11.69×
14Lock, Stock and Two Smoking BarrelsMovies & TV10.02×
15John LeguizamoMovies & TV9.72×
16Snatch (film)Movies & TV9.57×
17SunriseTravel & Leisure8.24×
18Melissa RauchMovies & TV7.26×
19Football playerBusiness & Career7.14×
20FIFA World Cup 2026Sports1.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the AFC Wimbledon audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the AFC Wimbledon audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.32×
PatriotismCONSERVATISM1.19×
Price SensitivityPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the AFC Wimbledon audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Convenience OrientationPREMIUM0.88×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in AFC Wimbledon over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/afc-wimbledon-184995” · Methodology