Rascasse Audience Intelligence

Grand Theft Auto V Audience in United States

Grand Theft Auto V has an estimated audience of 6.4M people in United States.

#5among Action-Adventure in United States
#31among games in United States
#115in Games

The average Grand Theft Auto V fan in United States is 30.6 years old, more male, and lives primarily in California.

By number of fans, Grand Theft Auto V ranks #5 among the 442 objects in Action-Adventure in United States — 6.8× the group median.

Its fans are 1.5 years younger than the group average of 32.1.

Women make up 28.3% of the fan base, 3.9 percentage points fewer than the group average.

Compared with the other 441 objects in Action-Adventure, Grand Theft Auto V fans stand out for their interest in grand theft auto, Counter-Strike: Global Offensive and MrBeast.

Most fans live in California, Texas, Florida.

Top affinities include grand theft auto, Grand Theft Auto VI, Red Dead Redemption 2, with strongest over-indexing on grand theft auto (36.59× the country average).

Demographically, the Grand Theft Auto V audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Social Media Usage.

The typical Grand Theft Auto V fan in United States is more male, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for grand theft auto.

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.4M
in United States
Gender
28.3%♀
71.7% male
Age
30.6
average years
Country rank
#5523
among all objects in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Grand Theft Auto V fans

28.3% are female, 71.7% are male, average age 30.6.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Grand Theft Auto V audience in United States
MetricValue
Female28.3%
Male71.7%
Average age30.6
Estimated audience size6.4M
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Grand Theft Auto V audience in United States
Age bracketShare%
16-2448%
25-3421%
35-4414%
45-5410%
55+7%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Grand Theft Auto V audience comes from United States.

Worldwide audience distribution share by country for Grand Theft Auto V
CountryShare
United States25.8%
India7.7%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Grand Theft Auto V fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~80K1.50×
02Alabama~100K1.43×
03Louisiana~100K1.33×
04Arkansas~70K1.29×
05Kentucky~100K1.28×
06Oklahoma~100K1.27×
07Nebraska~50K1.23×
08West Virginia~40K1.21×
09Georgia~200K1.12×
10Kansas~60K1.12×
11Tennessee~200K1.11×
12Indiana~100K1.11×
13Texas~500K1.10×
14Missouri~100K1.08×
15New Mexico~40K1.08×
16Ohio~200K1.05×
17North Carolina~200K1.05×
18Virginia~200K1.04×
19South Carolina~100K1.04×
20California~800K1.03×
21Arizona~100K1.03×
22Michigan~200K1.02×
23Nevada~60K1.00×
24Pennsylvania~200K0.99×
25Iowa~60K0.99×
26Florida~400K0.98×
27New York~400K0.97×
28Illinois~200K0.97×
29Wisconsin~100K0.97×
30Maryland~100K0.94×
31Oregon~80K0.94×
32South Dakota~20K0.94×
33North Dakota~10K0.94×
34New Jersey~200K0.93×
35Montana~20K0.93×
36Alaska~10K0.93×
37Idaho~30K0.92×
38Washington~100K0.91×
39Connecticut~60K0.91×
40Delaware~20K0.90×
41Rhode Island~20K0.89×
42Minnesota~100K0.88×
43Colorado~90K0.86×
44Maine~20K0.85×
45Massachusetts~100K0.84×
46Vermont~10K0.83×
47Utah~50K0.79×
48New Hampshire~20K0.79×
49Washington, District of Columbia~10K0.76×
50Hawaii~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Grand Theft Auto V, United States
0.74×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Grand Theft Auto V audience vs. the country average
#·InterestCategoryAffinity×
01grand theft autoGames36.59×
02Grand Theft Auto VIGames28.02×
03Red Dead Redemption 2Games15.98×
04Counter-Strike: Global OffensiveGames9.77×
05MrBeastInternet & Social Media8.08×
06GamingGames6.57×
07MinecraftGames5.98×
08Meccha ChameleonGames5.92×
09RobloxGames5.91×
10TwitchGames5.88×
11Gaming computerTechnology & Electronics5.79×
12PC gameGames5.72×
13Call of DutyGames5.45×
14FortniteGames4.47×
15Mobile gameGames4.45×
16XboxGames4.39×
17Online gamesGames3.86×
18Game consolesTechnology & Electronics3.85×
19First-person shooter gamesGames2.97×
20TikTokInternet & Social Media2.23×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Grand Theft Auto V audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Grand Theft Auto V audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Social Media UsageJOY1.56×
Early Adopter MentalityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Grand Theft Auto V audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.55×
MindfulnessBALANCE0.59×
DIY MentalityTHRILL0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

More Action-Adventure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Grand Theft Auto V over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/grand-theft-auto-v-19872” · Methodology