Rascasse Audience Intelligence

Horton Hears a Who! (film) Viewer Demographics in United States

Horton Hears a Who! (film) has an estimated audience of 1.7M people in United States.

#7among Family in United States
#1175among movies & series in United States#2760in Movies & TV

The average Horton Hears a Who! (film) fan in United States is 38.3 years old, more female, and lives primarily in California.

By number of fans, Horton Hears a Who! (film) ranks #7 among the 30 objects in Family in United States — 2.4× the group median.

Its fans are 3.9 years older than the group average of 34.4.

Women make up 78.4% of the fan base, 21.6 percentage points more than the group average.

Compared with the other 29 objects in Family, Horton Hears a Who! (film) fans stand out for their interest in Tropic Thunder, Cast Away and Gaylord Hotels.

Most fans live in California, Texas, Florida.

Top affinities include Tropic Thunder, Cast Away, Gaylord Hotels, with strongest over-indexing on Tropic Thunder (2200× the country average).

Demographically, the Horton Hears a Who! (film) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical Horton Hears a Who! (film) fan in United States is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Tropic Thunder.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
78.4%♀
21.6% male
Age
38.3
average years
Country rank
#16606
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Horton Hears a Who! (film) viewers

78.4% are female, 21.6% are male, average age 38.3.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Horton Hears a Who! (film) audience in United States
MetricValue
Female78.4%
Male21.6%
Average age38.3
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Horton Hears a Who! (film) audience in United States
Age bracketShare%
16-2424%
25-3419%
35-4421%
45-5419%
55+17%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Horton Hears a Who! (film) audience comes from United States.

Worldwide audience distribution share by country for Horton Hears a Who! (film)
CountryShare
United States41.3%
Germany9.0%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Horton Hears a Who! (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.46×
02Oklahoma~30K1.39×
03Idaho~10K1.34×
04New Mexico~10K1.32×
05Arkansas~20K1.23×
06Texas~100K1.21×
07Arizona~50K1.20×
08Kansas~20K1.17×
09South Dakota~5K1.16×
10Alaska~4K1.15×
11West Virginia~10K1.13×
12Wyoming~3K1.13×
13North Dakota~4K1.12×
14Indiana~40K1.10×
15Kentucky~30K1.10×
16Missouri~30K1.09×
17Nebraska~10K1.09×
18Tennessee~40K1.08×
19Iowa~20K1.07×
20Montana~6K1.07×
21Alabama~30K1.06×
22Mississippi~20K1.06×
23Colorado~30K1.05×
24California~200K1.01×
25Michigan~50K1.01×
26Louisiana~20K1.01×
27Oregon~20K1.00×
28Georgia~60K0.99×
29North Carolina~50K0.97×
30Nevada~20K0.97×
31Ohio~60K0.96×
32Washington~40K0.94×
33Wisconsin~30K0.93×
34Hawaii~7K0.92×
35Florida~100K0.90×
36Pennsylvania~60K0.90×
37Minnesota~30K0.89×
38South Carolina~20K0.88×
39Illinois~60K0.86×
40Maine~6K0.85×
41Delaware~4K0.83×
42Virginia~40K0.81×
43New Hampshire~5K0.81×
44Rhode Island~4K0.80×
45Vermont~3K0.79×
46Maryland~20K0.74×
47Connecticut~10K0.74×
48New Jersey~30K0.72×
49Massachusetts~20K0.70×
50New York~70K0.69×
Fig. 06

Affinity by region

Affinity by region — Horton Hears a Who! (film), United States
0.69×1.00×1.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Horton Hears a Who! (film) audience vs. the country average
#·InterestCategoryAffinity×
01Tropic ThunderMovies & TV2200.00×
02Cast AwayMovies & TV119.97×
03Gaylord HotelsTravel & Leisure63.22×
04Super Mario GalaxyGames54.67×
05GameCubeGames30.55×
06Dr. SeussLiterature29.94×
07Armageddon (1998 film)Movies & TV14.46×
08Party CityKids & Family14.29×
09Escape the roomGames13.77×
10International educationBusiness & Career13.10×
11TangledMovies & TV10.38×
12Goth subcultureFashion & Accessoires9.55×
13Meryl StreepMovies & TV8.87×
14Dave & Buster'sFood & Beverages6.48×
15Chuck E. Cheese'sFood & Beverages5.82×
16KFCFood & Beverages3.43×
17Dolly PartonMusic & Radio2.94×
18RadioTechnology & Electronics2.85×
19Britney SpearsMusic & Radio2.66×
20Burger KingFood & Beverages2.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Horton Hears a Who! (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Horton Hears a Who! (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM10.11×
SpiritualityBALANCE2.53×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Horton Hears a Who! (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
Quality AwarenessPREMIUM0.75×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Family audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Horton Hears a Who! (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/horton-hears-a-who-film-57256” · Methodology