Rascasse Audience Intelligence

Rado (watch) Target Market in United States

Rado (watch) has an estimated audience of 1.2M people in United States.

#17among Luxury watches in United States
#2345among brands in United States#892in Fashion & Accessoires

The average Rado (watch) fan in United States is 36.0 years old, more male, and lives primarily in California.

By number of fans, Rado (watch) ranks #17 among the 44 objects in Luxury watches in United States — 2.8× the group median.

Its fans are 2.5 years younger than the group average of 38.5.

Women make up 40.0% of the fan base, 5.4 percentage points more than the group average.

Compared with the other 43 objects in Luxury watches, Rado (watch) fans stand out for their interest in Raymond Weil, Pomellato and Baume et Mercier.

Most fans live in California, New York, Texas.

Top affinities include Raymond Weil, Pomellato, Baume et Mercier, with strongest over-indexing on Raymond Weil (63.49× the country average).

Demographically, the Rado (watch) audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

The typical Rado (watch) fan in United States is more male, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Raymond Weil.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United States
Gender
40.0%♀
60.0% male
Age
36.0
average years
Country rank
#21278
among all objects in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Rado (watch)

40.0% are female, 60.0% are male, average age 36.0.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Rado (watch) audience in United States
MetricValue
Female40.0%
Male60.0%
Average age36.0
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Rado (watch) audience in United States
Age bracketShare%
16-2428%
25-3422%
35-4420%
45-5417%
55+12%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Rado (watch) audience comes from United States.

Worldwide audience distribution share by country for Rado (watch)
CountryShare
United States13.7%
India13.5%
Saudi Arabia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rado (watch) customers by region in United States
#RegionReachAffinity×
01New Jersey~70K2.10×
02New York~100K1.87×
03California~200K1.62×
04Illinois~70K1.59×
05Texas~100K1.56×
06Florida~100K1.50×
07Massachusetts~40K1.47×
08Virginia~40K1.46×
09Washington~40K1.38×
10Connecticut~20K1.35×
11Maryland~30K1.27×
12Washington, District of Columbia~3K1.26×
13Georgia~50K1.23×
14Pennsylvania~50K1.16×
15Alaska~3K1.12×
16Nevada~10K1.11×
17Colorado~20K1.06×
18New Hampshire~5K1.03×
19Delaware~4K1.03×
20Hawaii~5K1.01×
21Indiana~20K0.97×
22North Carolina~40K0.95×
23Michigan~30K0.95×
24Arizona~20K0.94×
25Vermont~2K0.94×
26Rhode Island~3K0.92×
27Kansas~9K0.91×
28North Dakota~2K0.90×
29South Dakota~3K0.88×
30Ohio~40K0.87×
31Oregon~10K0.87×
32Minnesota~20K0.86×
33South Carolina~20K0.86×
34Arkansas~9K0.86×
35Nebraska~6K0.86×
36Maine~4K0.86×
37Montana~3K0.86×
38Missouri~20K0.85×
39Tennessee~20K0.83×
40New Mexico~6K0.83×
41West Virginia~5K0.83×
42Oklahoma~10K0.82×
43Iowa~9K0.82×
44Mississippi~8K0.81×
45Idaho~5K0.81×
46Wisconsin~20K0.80×
47Kentucky~10K0.80×
48Utah~9K0.80×
49Alabama~10K0.79×
50Louisiana~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Rado (watch), United States
0.78×1.00×2.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rado (watch) audience vs. the country average
#·InterestCategoryAffinity×
01Raymond WeilFashion & Accessoires63.49×
02PomellatoFashion & Accessoires55.56×
03Baume et MercierFashion & Accessoires54.12×
04Hamilton Watch CompanyFashion & Accessoires53.65×
05Bell & RossFashion & Accessoires53.45×
06Issey MiyakeFashion & Accessoires31.77×
07Manufacture d'horlogerieFashion & Accessoires20.99×
08Vacheron ConstantinFashion & Accessoires20.82×
09Pocket watchFashion & Accessoires18.50×
10Rick OwensFashion & Accessoires17.39×
11TissotFashion & Accessoires17.28×
12HublotFashion & Accessoires16.17×
13SeikoFashion & Accessoires15.98×
14G-ShockFashion & Accessoires14.94×
15Patek PhilippeFashion & Accessoires14.33×
16CoachFashion & Accessoires9.68×
17Julia RobertsMovies & TV9.60×
18WatchFashion & Accessoires6.01×
19Macy'sShopping4.87×
20Texas RoadhouseFood & Beverages3.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rado (watch) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rado (watch) audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.33×
Quality AwarenessPREMIUM3.44×
Design AffinityPREMIUM2.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rado (watch) audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rado (watch) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/rado-watch-14850” · Methodology