Rascasse Audience Intelligence

Sam Barber Audience in United States

Sam Barber has an estimated audience of 1.4M people in United States.

#53among Country music in United States#3698among people in United States#2012in Music & Radio

The average Sam Barber fan in United States is 45.0 years old, more female, and lives primarily in California.

By number of fans, Sam Barber ranks #53 among the 508 objects in Country music in United States.

Its fans are 1.6 years older than the group average of 43.4.

Compared with the other 507 objects in Country music, Sam Barber fans stand out for their interest in Kris Kristofferson, John Denver and Kenny Rogers.

Most fans live in California, Texas, Florida.

Top affinities include Billy Ray Cyrus, Hank Williams, Military press, with strongest over-indexing on Billy Ray Cyrus (16.8× the country average).

Demographically, the Sam Barber audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Sam Barber fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Billy Ray Cyrus.

Category: Music & Radio · Type: Person · Subtype: Country music

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
57.6%♀
42.4% male
Age
45.0
average years
Country rank
#19130
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Sam Barber fans

57.6% are female, 42.4% are male, average age 45.0.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Sam Barber audience in United States
MetricValue
Female57.6%
Male42.4%
Average age45.0
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Sam Barber audience in United States
Age bracketShare%
16-2414%
25-3413%
35-4415%
45-5422%
55+36%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Sam Barber audience comes from United States.

Worldwide audience distribution share by country for Sam Barber
CountryShare
United States74.0%
United Kingdom8.0%
Canada7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sam Barber fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K2.40×
02Nebraska~20K2.25×
03Idaho~20K2.16×
04Kansas~20K1.80×
05Missouri~40K1.62×
06North Dakota~5K1.62×
07Iowa~20K1.51×
08Arkansas~20K1.34×
09South Dakota~5K1.26×
10Wisconsin~30K1.24×
11Oklahoma~20K1.19×
12Wyoming~3K1.18×
13North Carolina~50K1.15×
14South Carolina~30K1.12×
15Utah~10K1.08×
16Colorado~30K1.07×
17Minnesota~30K1.07×
18Tennessee~30K1.03×
19Oregon~20K1.00×
20Washington~30K0.98×
21Kentucky~20K0.98×
22Alabama~20K0.97×
23Indiana~30K0.96×
24West Virginia~7K0.95×
25Virginia~30K0.94×
26New Hampshire~5K0.94×
27Michigan~40K0.92×
28Ohio~40K0.88×
29Maine~5K0.88×
30Massachusetts~30K0.86×
31Pennsylvania~50K0.84×
32New Mexico~8K0.84×
33Vermont~2K0.84×
34Mississippi~10K0.79×
35Alaska~2K0.78×
36Arizona~20K0.77×
37Illinois~40K0.74×
38Georgia~30K0.73×
39Rhode Island~3K0.70×
40Maryland~20K0.69×
41Delaware~3K0.69×
42Connecticut~10K0.66×
43Nevada~9K0.63×
44Louisiana~10K0.62×
45Florida~50K0.60×
46Texas~60K0.59×
47Hawaii~4K0.59×
48New York~40K0.48×
49California~80K0.45×
50New Jersey~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Sam Barber, United States
0.45×1.00×2.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sam Barber audience vs. the country average
#·InterestCategoryAffinity×
01Billy Ray CyrusMusic & Radio16.80×
02Hank WilliamsMusic & Radio12.38×
03Military pressSports12.01×
04Waylon JenningsMusic & Radio11.98×
05Dwight YoakamMusic & Radio11.40×
06Willie NelsonMusic & Radio11.25×
07Kris KristoffersonMusic & Radio11.25×
08John DenverMusic & Radio10.02×
09Johnny CashMusic & Radio9.95×
10Kacey MusgravesMusic & Radio8.54×
11Kenny RogersMusic & Radio8.29×
12Chris StapletonMusic & Radio8.23×
13Toby KeithMusic & Radio8.22×
14Alan JacksonMusic & Radio8.01×
15Shania TwainMusic & Radio7.85×
16Dolly PartonMusic & Radio5.01×
17RockabillyFashion & Accessoires3.60×
18Diane KeatonMovies & TV3.26×
19Britney SpearsMusic & Radio2.10×
20Hobby LobbyHome & Garden1.78×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sam Barber audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sam Barber audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Community OrientationOPEN1.56×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sam Barber audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Country music audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sam Barber over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/sam-barber-10027436” · Methodology