Rascasse Audience Intelligence

The Sims 4: Get to Work Audience in United States

The Sims 4: Get to Work has an estimated audience of 439K people in United States.

#36among Simulation in United States
#607among games in United States
#990in Games

The average The Sims 4: Get to Work fan in United States is 35.5 years old, more male, and lives primarily in California.

By number of fans, The Sims 4: Get to Work ranks #49 among the 458 objects in Simulation in United States.

Its fans are 0.9 years older than the group average of 34.6.

Women make up 41.9% of the fan base, 2.4 percentage points fewer than the group average.

Compared with the other 457 objects in Simulation, The Sims 4: Get to Work fans stand out for their interest in The Sims Resource, Defensive driving and Keke Palmer.

Most fans live in California, Texas, Florida.

Top affinities include The Sims Resource, Defensive driving, Keke Palmer, with strongest over-indexing on The Sims Resource (66.98× the country average).

Demographically, the The Sims 4: Get to Work audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical The Sims 4: Get to Work fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for The Sims Resource.

Category: Games · Type: Video / Board Game · Subtype: Simulation

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
439K
in United States
Gender
41.9%♀
58.1% male
Age
35.5
average years
Country rank
#41167
among all objects in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Sims 4: Get to Work fans

41.9% are female, 58.1% are male, average age 35.5.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for The Sims 4: Get to Work audience in United States
MetricValue
Female41.9%
Male58.1%
Average age35.5
Estimated audience size439K
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the The Sims 4: Get to Work audience in United States
Age bracketShare%
16-2428%
25-3424%
35-4420%
45-5418%
55+10%
Fig. 04

Worldwide distribution

60.2%

of the worldwide The Sims 4: Get to Work audience comes from United States.

Worldwide audience distribution share by country for The Sims 4: Get to Work
CountryShare
United States60.2%
United Kingdom11.9%
Canada7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Sims 4: Get to Work fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~9K1.10×
02Vermont<1K1.09×
03Alaska~1K1.08×
04Georgia~20K1.05×
05Louisiana~6K1.05×
06South Dakota~1K1.05×
07North Dakota~1K1.05×
08North Carolina~20K1.04×
09Mississippi~4K1.04×
10Tennessee~10K1.03×
11Kentucky~6K1.03×
12Montana~1K1.03×
13Oklahoma~5K1.02×
14West Virginia~2K1.02×
15Rhode Island~1K1.02×
16Delaware~1K1.02×
17Ohio~20K1.01×
18Arkansas~4K1.01×
19Michigan~10K1.00×
20Indiana~9K1.00×
21Wisconsin~8K1.00×
22Maine~2K1.00×
23Maryland~8K0.99×
24South Carolina~7K0.99×
25Alabama~7K0.99×
26Connecticut~5K0.99×
27Iowa~4K0.99×
28Kansas~4K0.98×
29Idaho~2K0.98×
30Hawaii~2K0.98×
31New Hampshire~2K0.98×
32Washington, District of Columbia<1K0.97×
33Pennsylvania~20K0.96×
34Minnesota~7K0.96×
35Oregon~5K0.96×
36New Mexico~3K0.96×
37Nebraska~2K0.96×
38Virginia~10K0.95×
39Nevada~4K0.95×
40Washington~9K0.93×
41Utah~4K0.93×
42Massachusetts~8K0.90×
43Illinois~10K0.89×
44Arizona~9K0.89×
45Colorado~7K0.88×
46New Jersey~10K0.85×
47Florida~20K0.83×
48New York~20K0.83×
49Texas~20K0.81×
50California~40K0.71×
Fig. 06

Affinity by region

Affinity by region — The Sims 4: Get to Work, United States
0.71×1.00×1.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Sims 4: Get to Work audience vs. the country average
#·InterestCategoryAffinity×
01The Sims ResourceInternet & Social Media66.98×
02Defensive drivingCars & Mobility39.22×
03Keke PalmerMovies & TV34.43×
04RadeonTechnology & Electronics22.08×
05Eva GreenMovies & TV14.98×
06Super MarioGames14.57×
07Language schoolKids & Family14.57×
08UNESCOPolitics & Society14.57×
09Diablo (series)Games8.13×
10Graphic novelLiterature6.02×
11One PieceMovies & TV5.78×
12Digital artArts & Culture4.07×
13Diaper bagKids & Family3.70×
14FedExBusiness & Career3.55×
15Spirit HalloweenKids & Family3.52×
16Anime and manga fandomLiterature3.49×
17Vehicle insuranceCars & Mobility2.94×
18Mortgage loansBusiness & Career2.29×
19SubwayFood & Beverages2.18×
20McDonald'sFood & Beverages1.93×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Sims 4: Get to Work audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Sims 4: Get to Work audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.54×
Convenience OrientationPREMIUM1.82×
Family OrientationCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Sims 4: Get to Work audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Sports ActivityPOWER0.76×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Sims 4: Get to Work over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-sims-4-get-to-work-175113” · Methodology