Rascasse Audience Intelligence

Burial Audience in United States

Burial has an estimated audience of 1,010,228 people in United States.

The average Burial fan in United States is 47.7 years old, more female, and lives primarily in California.

By number of fans, Burial ranks #5 among the 101 objects in Dance in United States — 310.0× the group median.

Its fans are 14.5 years older than the group average of 33.2.

Women make up 64.2% of the fan base, 22.2 percentage points more than the group average.

Compared with the other 100 objects in Dance, Burial fans stand out for their interest in Elderly care, ExxonMobil and Weather forecasting.

Most fans live in California, Texas, Florida.

Top affinities include Elderly care, ExxonMobil, Weather forecasting, with strongest over-indexing on Elderly care (12.85× the country average).

Demographically, the Burial audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

The typical Burial fan in United States is more female, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Elderly care.

Category: Music & Radio · Type: Person · Subtype: Dance

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1M
in United States
Gender
64.2%♀
35.8% male
Age
47.7
average years
Country rank
#23479
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Burial fans

64.2% are female, 35.8% are male, average age 47.7.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Burial audience in United States
MetricValue
Female64.2%
Male35.8%
Average age47.7
Estimated audience size1,010,228
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Burial audience in United States
Age bracketShare%
16-2411%
25-349%
35-4413%
45-5425%
55+42%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Burial audience comes from United States.

Worldwide audience distribution share by country for Burial
CountryShare
United States31.0%
France11.7%
India8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Burial fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.36×
02North Carolina~40K1.23×
03Arizona~30K1.16×
04Oregon~10K1.15×
05California~100K1.12×
06Montana~4K1.12×
07Washington~30K1.08×
08Iowa~10K1.08×
09Idaho~6K1.08×
10Missouri~20K1.07×
11Utah~10K1.06×
12Kansas~9K1.06×
13Oklahoma~10K1.05×
14Colorado~20K1.04×
15South Dakota~3K1.04×
16Texas~70K1.03×
17Michigan~30K1.03×
18Arkansas~9K1.03×
19New Mexico~7K1.03×
20Maine~4K1.03×
21Alabama~20K1.02×
22Nebraska~6K1.02×
23Hawaii~4K1.01×
24Indiana~20K1.00×
25Minnesota~20K1.00×
26North Dakota~2K1.00×
27Illinois~40K0.99×
28Wisconsin~20K0.99×
29Tennessee~20K0.98×
30Nevada~10K0.98×
31West Virginia~5K0.98×
32Ohio~30K0.97×
33Louisiana~10K0.97×
34Kentucky~10K0.97×
35Vermont~2K0.97×
36Mississippi~8K0.95×
37Virginia~20K0.94×
38Maryland~20K0.94×
39New Hampshire~4K0.94×
40South Carolina~20K0.93×
41Georgia~30K0.92×
42New York~60K0.91×
43Florida~60K0.90×
44Washington, District of Columbia~2K0.90×
45Pennsylvania~30K0.88×
46Rhode Island~3K0.87×
47Massachusetts~20K0.86×
48Connecticut~9K0.85×
49Delaware~2K0.83×
50New Jersey~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Burial, United States
0.79×1.00×1.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Burial audience vs. the country average
#·InterestCategoryAffinity×
01Elderly careHealth12.85×
02ExxonMobilCars & Mobility10.71×
03Weather forecastingHome & Garden7.57×
04Sustainable energyHome & Garden6.91×
05Renewable energyBusiness & Career5.97×
06LotteryGames5.91×
07QVCMovies & TV5.78×
08FedExBusiness & Career5.65×
09Online bankingBusiness & Career4.83×
10Discount storesShopping4.20×
11Solar energyHome & Garden3.85×
12Vehicle insuranceCars & Mobility3.67×
13Microwave ovenHome & Garden3.45×
14Mortgage loansBusiness & Career3.44×
15Pizza HutFood & Beverages3.02×
16SubwayFood & Beverages2.77×
17McDonald'sFood & Beverages2.70×
18PinterestInternet & Social Media2.55×
19Shopping mallsShopping2.55×
20FurnitureHome & Garden1.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Burial audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Burial audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.25×
Family OrientationCONSERVATISM3.88×
Convenience OrientationPREMIUM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Burial audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.52×
Design AffinityPREMIUM0.59×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Burial over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/burial-30230” · Methodology