Rascasse Audience Intelligence

Zooplus Target Market in Germany

Zooplus has an estimated audience of 3.9M people in Germany.

#183among brands in Germany
#56in Pets & Animals

The average Zooplus fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include zooplus.de, Pet sitting, Pet Shop Boys, with strongest over-indexing on zooplus.de (191.39× the country average).

Demographically, the Zooplus audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Pet Ownership, Career Orientation.

The typical Zooplus fan in Germany is more female, around 35.0 years old, with strong Pet Ownership tendencies and a notable affinity for zooplus.de.

Category: Pets & Animals · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in Germany
Gender
83.8%♀
16.2% male
Age
35.0
average years
Country rank
#1487
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Zooplus

83.8% are female, 16.2% are male, average age 35.0.

Fig. 02

Gender split

83.8%
Female
16.2%
Male
Demographic split for Zooplus audience in Germany
MetricValue
Female83.8%
Male16.2%
Average age35.0
Estimated audience size3.9M
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Zooplus audience in Germany
Age bracketShare%
16-2429%
25-3423%
35-4422%
45-5420%
55+6%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Zooplus audience comes from Germany.

Worldwide audience distribution share by country for Zooplus
CountryShare
Germany31.7%
Italy19.0%
Poland15.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Zooplus customers by region in Germany
#RegionReachAffinity×
01Brandenburg~200K1.33×
02Schleswig-Holstein~200K1.23×
03Sachsen-Anhalt~100K1.21×
04Thüringen~100K1.18×
05Rheinland-Pfalz~200K1.12×
06Niedersachsen~400K1.11×
07Sachsen~200K1.08×
08Saarland~50K1.06×
09Bayern~600K1.01×
10Mecklenburg-Vorpommern~70K0.93×
11Nordrhein-Westfalen~800K0.91×
12Baden-Württemberg~500K0.90×
13Hessen~200K0.85×
14Berlin~100K0.73×
15Bremen~20K0.73×
16Hamburg~60K0.70×
Fig. 06

Affinity by region

Affinity by region — Zooplus, Germany
0.70×1.00×1.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Zooplus audience vs. the country average
#·InterestCategoryAffinity×
01zooplus.dePets & Animals191.39×
02Pet sittingPets & Animals12.43×
03Pet Shop BoysMusic & Radio9.73×
04Gwyneth PaltrowMovies & TV9.04×
05LavazzaFood & Beverages8.91×
06Jessica AlbaMovies & TV8.73×
07Etihad AirwaysTravel & Leisure8.47×
08Christmas decorationHome & Garden7.64×
09VotingPolitics & Society7.52×
10Cat foodPets & Animals4.91×
11Tour de FranceSports3.89×
123. LigaSports3.83×
13Career developmentBusiness & Career3.74×
14Unique GiftsShopping3.61×
15HugendubelShopping3.39×
16Pet storePets & Animals3.14×
17NFLSports2.86×
18Pet foodPets & Animals2.78×
19Alexander ZverevSports2.77×
20Breaking newsMovies & TV2.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Zooplus audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Zooplus audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.91×
Career OrientationPOWER2.84×
Community OrientationOPEN1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Zooplus audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.30×
Price SensitivityPREMIUM0.38×
SpiritualityBALANCE0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pets & Animals audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Zooplus over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/zooplus-10007501” · Methodology