Rascasse Audience Intelligence

aveeno Target Market in United States

aveeno has an estimated audience of 747K people in United States.

#45among Personal care in United States
#3300among brands in United States#354in Beauty & Wellness

The average aveeno fan in United States is 35.2 years old, more female, and lives primarily in California.

By number of fans, aveeno ranks #45 among the 241 objects in Personal care in United States — 1.3× the group median.

Its fans are 2.3 years younger than the group average of 37.5.

Women make up 84.8% of the fan base, 6.5 percentage points more than the group average.

Compared with the other 240 objects in Personal care, aveeno fans stand out for their interest in Clairol Professional, Alba Botanica and Dove Men+Care.

Most fans live in California, New York, Texas.

Top affinities include Clairol Professional, Alba Botanica, First Aid Beauty, with strongest over-indexing on Clairol Professional (85.81× the country average).

Demographically, the aveeno audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Individualism, Pet Ownership.

The typical aveeno fan in United States is more female, around 35.2 years old, with strong Individualism tendencies and a notable affinity for Clairol Professional.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
747K
in United States
Gender
84.8%♀
15.2% male
Age
35.2
average years
Country rank
#29766
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of aveeno

84.8% are female, 15.2% are male, average age 35.2.

Fig. 02

Gender split

84.8%
Female
15.2%
Male
Demographic split for aveeno audience in United States
MetricValue
Female84.8%
Male15.2%
Average age35.2
Estimated audience size747K
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the aveeno audience in United States
Age bracketShare%
16-2430%
25-3423%
35-4419%
45-5418%
55+10%
Fig. 04

Worldwide distribution

29.0%

of the worldwide aveeno audience comes from United States.

Worldwide audience distribution share by country for aveeno
CountryShare
United States29.0%
Canada9.3%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

aveeno customers by region in United States
#RegionReachAffinity×
01New York~70K1.50×
02New Jersey~30K1.40×
03Connecticut~10K1.31×
04Maryland~20K1.29×
05Massachusetts~20K1.26×
06California~100K1.25×
07Texas~60K1.22×
08Georgia~30K1.19×
09Illinois~30K1.17×
10Florida~60K1.16×
11North Carolina~30K1.15×
12Delaware~3K1.15×
13Virginia~20K1.10×
14Pennsylvania~30K1.09×
15Louisiana~10K1.07×
16Nevada~8K1.05×
17Alabama~10K1.04×
18Washington, District of Columbia~2K1.04×
19Indiana~20K1.03×
20Rhode Island~2K1.03×
21Washington~20K1.01×
22Tennessee~20K1.01×
23Mississippi~7K1.00×
24Hawaii~3K0.99×
25South Carolina~10K0.98×
26Kentucky~10K0.98×
27Michigan~20K0.96×
28Minnesota~10K0.96×
29Arkansas~6K0.96×
30Maine~3K0.96×
31Arizona~20K0.95×
32Oregon~9K0.95×
33New Hampshire~3K0.95×
34Ohio~20K0.94×
35Oklahoma~8K0.94×
36Wisconsin~10K0.93×
37Nebraska~4K0.93×
38Alaska~1K0.92×
39Vermont~1K0.92×
40Colorado~10K0.91×
41Kansas~6K0.91×
42Iowa~6K0.90×
43New Mexico~4K0.90×
44Utah~6K0.89×
45North Dakota~2K0.89×
46West Virginia~4K0.88×
47South Dakota~2K0.88×
48Idaho~4K0.87×
49Missouri~10K0.86×
50Montana~2K0.85×
Fig. 06

Affinity by region

Affinity by region — aveeno, United States
0.85×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the aveeno audience vs. the country average
#·InterestCategoryAffinity×
01Clairol ProfessionalBeauty & Wellness85.81×
02Alba BotanicaBeauty & Wellness41.46×
03First Aid BeautyBeauty & Wellness37.72×
04Dove Men+CareBeauty & Wellness36.99×
05PixiBeauty & Wellness35.27×
06No7Beauty & Wellness34.34×
07Kaya ScodelarioMovies & TV25.20×
08Naomie HarrisMovies & TV18.46×
09Style SavvyGames15.89×
10Ceres BreweryFood & Beverages13.83×
11Native DeodorantBeauty & Wellness12.24×
12Tattoo (2002 film)Movies & TV6.97×
13DSW Designer Shoe WarehouseFashion & Accessoires4.51×
14Great DepressionPolitics & Society4.49×
15southwest airlinesTravel & Leisure3.47×
16Staples (Canada)Business & Career2.53×
17CVS PharmacyShopping2.52×
18United AirlinesTravel & Leisure2.25×
19IHOPFood & Beverages2.22×
20Hobby LobbyHome & Garden1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the aveeno audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the aveeno audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.08×
Pet OwnershipJOY1.06×
CreativityOPEN1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the aveeno audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.80×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in aveeno over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/aveeno-28392” · Methodology