Rascasse Audience Intelligence

BLACKPINK Audience in Germany

BLACKPINK has an estimated audience of 1.3M people in Germany.

#2among K-pop in Germany
#571among people in Germany#460in Music & Radio

The average BLACKPINK fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, BLACKPINK ranks #3 among the 61 objects in K-pop in Germany — 29.4× the group median.

Its fans are 3.5 years older than the group average of 28.6.

Women make up 59.2% of the fan base, 7.8 percentage points fewer than the group average.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Monsta X, G-Dragon, NCT (band), with strongest over-indexing on Monsta X (46.98× the country average).

Demographically, the BLACKPINK audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Spirituality.

The typical BLACKPINK fan in Germany is more female, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Monsta X.

Category: Music & Radio · Type: Person · Subtype: K-pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in Germany
Gender
59.2%♀
40.8% male
Age
32.1
average years
Country rank
#5101
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of BLACKPINK fans

59.2% are female, 40.8% are male, average age 32.1.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for BLACKPINK audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age32.1
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the BLACKPINK audience in Germany
Age bracketShare%
16-2442%
25-3422%
35-4414%
45-5412%
55+9%
Fig. 04

Worldwide distribution

4.1%

of the worldwide BLACKPINK audience comes from Germany.

Worldwide audience distribution share by country for BLACKPINK
CountryShare
Japan12.3%
United States9.7%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BLACKPINK fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~60K1.18×
02Bremen~10K1.13×
03Berlin~50K1.10×
04Nordrhein-Westfalen~200K1.07×
05Brandenburg~30K1.06×
06Hessen~80K1.03×
07Schleswig-Holstein~40K1.01×
08Rheinland-Pfalz~50K0.99×
09Baden-Württemberg~100K0.98×
10Bayern~200K0.97×
11Hamburg~20K0.97×
12Niedersachsen~100K0.95×
13Mecklenburg-Vorpommern~20K0.93×
14Sachsen-Anhalt~20K0.90×
15Saarland~10K0.89×
16Thüringen~20K0.86×
Fig. 06

Affinity by region

Affinity by region — BLACKPINK, Germany
0.86×1.00×1.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BLACKPINK audience vs. the country average
#·InterestCategoryAffinity×
01Monsta XMusic & Radio46.98×
02G-DragonMusic & Radio46.74×
03NCT (band)Music & Radio33.43×
04Gong YooMovies & TV33.31×
05Got7Music & Radio33.30×
06Jackie ChanMovies & TV31.10×
07BTSMusic & Radio27.74×
08AllkpopMusic & Radio22.54×
09IU (singer)Music & Radio22.16×
10Korean dramaMovies & TV20.81×
11RakutenShopping15.38×
12J-popMusic & Radio9.91×
13Succulent plantHome & Garden8.03×
14K-popMusic & Radio6.80×
15WebcomicLiterature5.57×
16Millie Bobby BrownMovies & TV5.14×
17Anime conventionLiterature5.07×
18Flowering plantHome & Garden4.82×
19SupermanMovies & TV2.94×
20Harry PotterMovies & TV2.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BLACKPINK audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BLACKPINK audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.55×
SpiritualityBALANCE1.45×
TraditionCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BLACKPINK audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
IndulgenceJOY0.89×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More K-pop audiences in Germany

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See BLACKPINK audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in BLACKPINK over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/blackpink-10001119” · Methodology