Rascasse Audience Intelligence

Hansa-Flex Target Market in Germany

Hansa-Flex has an estimated audience of 539K people in Germany.

#1552among brands in Germany
#876in Business & Career

The average Hansa-Flex fan in Germany is 44.3 years old, more male, and lives primarily in Niedersachsen.

Most fans live in Niedersachsen, Bayern, Nordrhein-Westfalen.

Top affinities include Hydraulic fracturing, Hydraulic engineering, Junge Freiheit, with strongest over-indexing on Hydraulic fracturing (433.05× the country average).

Demographically, the Hansa-Flex audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Hansa-Flex fan in Germany is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Hydraulic fracturing.

Category: Business & Career · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
539K
in Germany
Gender
24.3%♀
75.7% male
Age
44.3
average years
Country rank
#11693
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Hansa-Flex

24.3% are female, 75.7% are male, average age 44.3.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Hansa-Flex audience in Germany
MetricValue
Female24.3%
Male75.7%
Average age44.3
Estimated audience size539K
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Hansa-Flex audience in Germany
Age bracketShare%
16-247%
25-3416%
35-4424%
45-5428%
55+25%
Fig. 04

Worldwide distribution

55.1%

of the worldwide Hansa-Flex audience comes from Germany.

Worldwide audience distribution share by country for Hansa-Flex
CountryShare
Germany55.1%
Austria7.3%
Poland4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hansa-Flex customers by region in Germany
#RegionReachAffinity×
01Bremen~10K2.68×
02Niedersachsen~80K1.51×
03Sachsen-Anhalt~20K1.19×
04Sachsen~30K1.15×
05Thüringen~10K1.02×
06Saarland~7K0.98×
07Bayern~80K0.91×
08Hamburg~10K0.90×
09Brandenburg~10K0.89×
10Hessen~30K0.83×
11Schleswig-Holstein~20K0.81×
12Mecklenburg-Vorpommern~8K0.75×
13Rheinland-Pfalz~20K0.73×
14Nordrhein-Westfalen~80K0.67×
15Baden-Württemberg~40K0.55×
16Berlin~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Hansa-Flex, Germany
0.43×1.00×2.68×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hansa-Flex audience vs. the country average
#·InterestCategoryAffinity×
01Hydraulic fracturingPolitics & Society433.05×
02Hydraulic engineeringBusiness & Career17.25×
03Junge FreiheitNews4.17×
04Political scienceBusiness & Career3.72×
05BremenTravel & Leisure2.60×
06Efficient energy useTechnology & Electronics2.58×
07Solar energyHome & Garden2.57×
08Google FlightsTravel & Leisure2.56×
09SV Werder BremenSports2.34×
10TagesschauMovies & TV2.22×
11TransfermarktSports2.21×
12EssoCars & Mobility2.19×
13ZDFMovies & TV1.89×
14NatureHome & Garden1.87×
15PoliticsPolitics & Society1.86×
16CommerzbankBusiness & Career1.82×
17Müller (company)Food & Beverages1.67×
18Deutsche BahnCars & Mobility1.65×
19SportschauSports1.63×
20Netto Marken-DiscountShopping1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hansa-Flex audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hansa-Flex audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Need for SecurityCONSERVATISM1.66×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hansa-Flex audience vs. the country average · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
CreativityOPEN0.74×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Business & Career audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Hansa-Flex over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/hansa-flex-10005284” · Methodology