Rascasse Audience Intelligence

The Vampire Diaries Viewer Demographics in Germany

The Vampire Diaries has an estimated audience of 2.4M people in Germany.

#40among TV series in Germany
#76among movies & series in Germany
#255in Movies & TV

The average The Vampire Diaries fan in Germany is 30.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, The Vampire Diaries ranks #40 among the 4744 objects in TV series in Germany.

Its fans are 8.5 years younger than the group average of 38.9.

Women make up 71.7% of the fan base, 14.4 percentage points more than the group average.

Compared with the other 4743 objects in TV series, The Vampire Diaries fans stand out for their interest in Gossip Girl, Nina Dobrev and Paul Wesley.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Gossip Girl, Nina Dobrev, Paul Wesley, with strongest over-indexing on Gossip Girl (32.96× the country average).

Demographically, the The Vampire Diaries audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.

The typical The Vampire Diaries fan in Germany is more female, around 30.4 years old, with strong Extroversion tendencies and a notable affinity for Gossip Girl.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in Germany
Gender
71.7%♀
28.3% male
Age
30.4
average years
Country rank
#2912
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Vampire Diaries viewers

71.7% are female, 28.3% are male, average age 30.4.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for The Vampire Diaries audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age30.4
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the The Vampire Diaries audience in Germany
Age bracketShare%
16-2447%
25-3422%
35-4415%
45-5411%
55+5%
Fig. 04

Worldwide distribution

11.6%

of the worldwide The Vampire Diaries audience comes from Germany.

Worldwide audience distribution share by country for The Vampire Diaries
CountryShare
United States21.2%
Germany11.6%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Vampire Diaries fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.16×
02Thüringen~70K1.10×
03Nordrhein-Westfalen~600K1.08×
04Rheinland-Pfalz~100K1.07×
05Sachsen-Anhalt~70K1.07×
06Sachsen~100K1.06×
07Niedersachsen~200K1.05×
08Brandenburg~80K1.04×
09Mecklenburg-Vorpommern~50K1.00×
10Hessen~200K0.98×
11Bremen~20K0.98×
12Baden-Württemberg~300K0.95×
13Schleswig-Holstein~80K0.95×
14Bayern~400K0.91×
15Berlin~90K0.83×
16Hamburg~40K0.80×
Fig. 06

Affinity by region

Affinity by region — The Vampire Diaries, Germany
0.80×1.00×1.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Vampire Diaries audience vs. the country average
#·InterestCategoryAffinity×
01Gossip GirlMovies & TV32.96×
02Nina DobrevMovies & TV28.80×
03Paul WesleyMovies & TV28.42×
04New GirlMovies & TV27.61×
05The Vampire Diaries (novel series)Literature25.28×
06Divergent (novel)Literature24.46×
07LegaciesMovies & TV23.81×
08Joseph Morgan (actor)Movies & TV23.30×
09Ian SomerhalderMovies & TV22.58×
10Pretty Little Liars (TV series)Movies & TV21.25×
11Desperate HousewivesMovies & TV20.84×
12Grey's AnatomyMovies & TV13.06×
13Jensen AcklesMovies & TV12.07×
14One Tree Hill (TV series)Movies & TV10.20×
15High PotentialMovies & TV9.22×
16Jennifer LawrenceMovies & TV7.62×
17Dakota JohnsonMovies & TV6.45×
18Millie Bobby BrownMovies & TV4.30×
19Gute Zeiten, schlechte ZeitenMovies & TV3.38×
20Harry PotterMovies & TV2.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Vampire Diaries audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Vampire Diaries audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.22×
Pet OwnershipJOY1.18×
CreativityOPEN1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Vampire Diaries audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
Early Adopter MentalityPOWER0.54×
Luxury OrientationPREMIUM0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in Germany

See The Vampire Diaries audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in The Vampire Diaries over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/the-vampire-diaries-2489” · Methodology