For marketing, sponsorship & live-entertainment teams
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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RRoman Baths (Bath) | 6.2M | 90.8% | 48.1 | 100.0% | Museum |
| 2 | HHamburger Kunsthalle | 1.9M | 92.0% | 40.9 | 55.2% | Museum |
| 3 | MMuseum of Modern Art | 1.7M | 4.5% | 39.8 | 62.3% | Museum |
| 4 | SStädel Museum | 1.7M | 89.5% | 40.0 | 54.8% | Museum |
| 5 | SSenckenberg Naturmuseum | 1.2M | 97.2% | 40.1 | 53.8% | Museum |
| 6 | NNeue Nationalgalerie | 1.2M | 89.9% | 31.0 | 56.0% | Museum |
| 7 | AAlte Pinakothek | 1.1M | 94.6% | — | — | Museum |
| 8 | PPinakothek der Moderne | 1.1M | 94.4% | 33.7 | 64.8% | Museum |
| 9 | BBritish Museum | 1M | 4.3% | 44.7 | 56.6% | Museum |
| 10 | SSaatchi Gallery | 884k | 3.9% | 37.0 | 63.5% | Museum |
| 11 | MMetropolitan Museum of Art | 765k | 3.1% | 40.7 | 59.1% | Museum |
| 12 | NNeues Museum | 758k | 92.9% | — | — | Museum |
| 13 | DDeutsches Technikmuseum | 717k | 92.3% | 39.5 | 49.5% | Museum |
| 14 | BBode Museum | 703k | 95.7% | — | — | Museum |
| 15 | TTate Modern | 685k | 4.1% | 38.9 | 66.7% | Museum |
| 16 | GGrünes Gewölbe | 559k | 93.6% | 42.9 | 51.7% | Museum |
| 17 | BBrooklyn Museum | 515k | 6.3% | 43.8 | 71.7% | Museum |
| 18 | TTopographie des Terrors | 501k | 85.7% | 43.8 | 55.2% | Museum |
| 19 | MMuseum Brandhorst | 477k | 97.5% | — | — | Museum |
| 20 | GGermanisches Nationalmuseum | 462k | 91.2% | 41.5 | 52.4% | Museum |
| 21 | AAlbertinum | 460k | 90.0% | 41.0 | 57.9% | Museum |
| 22 | GGagosian Gallery | 453k | 4.7% | 37.0 | 64.6% | Museum |
| 23 | WWallraf-Richartz Museum | 439k | 95.7% | — | — | Museum |
| 24 | VVictoria and Albert Museum | 390k | 3.4% | 43.3 | 65.1% | Museum |
| 25 | KKunstsammlung Nordrhein-Westfalen | 357k | 93.3% | 42.8 | 56.6% | Museum |
| 26 | SSprengel Museum | 325k | 95.7% | 37.8 | 52.3% | Museum |
| 27 | NNeue Pinakothek | 323k | 48.7% | 49.7 | 90.2% | Museum |
| 28 | FFrieze Art Fair | 298k | 3.7% | 35.3 | 62.4% | Museum |
| 29 | TTerracotta Army | 292k | 36.9% | 51.2 | 63.4% | Museum |
| 30 | SSolomon R. Guggenheim Museum | 289k | 4.2% | 37.1 | 55.5% | Museum |
| 31 | KKunstakademie Düsseldorf | 284k | 35.9% | 46.2 | 57.9% | Museum |
| 32 | SSaatchi Art | 281k | 7.0% | 41.3 | 87.5% | Museum |
| 33 | NNational Portrait Gallery | 275k | 29.9% | 36.6 | 54.8% | Museum |
| 34 | AAlamo Mission in San Antonio | 262k | 30.9% | 46.5 | 54.7% | Museum |
| 35 | BBucerius Kunst Forum | 260k | 98.9% | — | — | Museum |
| 36 | SSS Great Britain | 259k | 10.8% | 48.5 | 62.6% | Museum |
| 37 | FFlorence Cathedral | 248k | 5.2% | 38.1 | 50.0% | Museum |
| 38 | TTate | 247k | 3.5% | 35.4 | 60.2% | Museum |
| 39 | SScience Museum, London | 221k | 4.2% | 37.2 | 72.8% | Museum |
| 40 | NNational Gallery | 215k | 3.2% | 38.7 | 56.8% | Museum |
| 41 | KKröller-Müller Museum | 203k | 64.7% | 54.2 | 79.9% | Museum |
| 42 | KKunsthalle Düsseldorf | 202k | 99.0% | — | — | Museum |
| 43 | HHaus der Geschichte | 201k | 85.9% | 41.7 | 50.3% | Museum |
| 44 | WWhitney Museum of American Art | 172k | 3.3% | 34.8 | 54.3% | Museum |
| 45 | PPergamon Museum | 169k | 64.5% | — | — | Museum |
| 46 | RRoyal Academy of Arts | 165k | 2.8% | 40.7 | 63.9% | Museum |
| 47 | LLos Angeles County Museum of Art | 163k | 3.2% | 37.8 | 55.8% | Museum |
| 48 | TTitanic Museum (Branson, Missouri) | 159k | 30.8% | 41.6 | 81.6% | Museum |
| 49 | TTitanic museum (Pigeon Forge, Tennessee) | 156k | 30.3% | 41.7 | 84.0% | Museum |
| 50 | MMuseum of Asian Art | 155k | 92.3% | 46.3 | 100.0% | Museum |
| 51 | VVitra Design Museum | 154k | 10.9% | 41.2 | 64.5% | Museum |
| 52 | AAsian Art Museum of San Francisco | 153k | 79.5% | 51.1 | 45.5% | Museum |
| 53 | NNatural History Museum, London | 146k | 3.5% | 37.1 | 66.7% | Museum |
| 54 | BBach Museum | 143k | 86.3% | 41.2 | 52.9% | Museum |
| 55 | MMunch Museum | 143k | 28.3% | 48.4 | 72.2% | Museum |
| 56 | MMercedes-Benz Museum | 143k | 27.2% | 41.6 | 29.2% | Museum |
| 57 | VVan Gogh Museum | 140k | 1.9% | 35.2 | 72.5% | Museum |
| 58 | CCentre Georges Pompidou | 138k | 4.2% | 40.9 | 58.9% | Museum |
| 59 | RRijksmuseum | 134k | 1.9% | 34.7 | 78.2% | Museum |
| 60 | PPérez Art Museum Miami | 131k | 5.6% | 34.3 | 58.4% | Museum |
| 61 | KKunsthistorisches Museum | 128k | 8.0% | 44.8 | 56.2% | Museum |
| 62 | CCity of Arts and Sciences | 128k | 26.7% | 44.8 | 71.0% | Museum |
| 63 | KKunstmuseum Basel | 127k | 72.6% | — | — | Museum |
| 64 | DDDR Museum | 123k | 29.9% | 47.4 | 48.3% | Museum |
| 65 | SSchirn Kunsthalle Frankfurt | 121k | 83.9% | 45.1 | 65.5% | Museum |
| 66 | NNational Museum of Iraq | 115k | 5.3% | 38.2 | 34.2% | Museum |
| 67 | AAmerican Museum of Natural History | 115k | 3.3% | 27.0 | 44.2% | Museum |
| 68 | MMuseum für Kommunikation Frankfurt | 111k | 99.7% | — | — | Museum |
| 69 | CChildren's museum | 110k | 1.7% | 44.0 | 69.2% | Museum |
| 70 | AAmsterdam Museum | 109k | 35.3% | 47.8 | 68.5% | Museum |
| 71 | MMuseum of Contemporary Art (Basel) | 103k | 4.8% | 37.0 | 45.2% | Museum |
| 72 | WWhite Cube | 103k | 5.3% | 37.3 | 51.3% | Museum |
| 73 | TTate Britain | 103k | 2.6% | 41.9 | 56.9% | Museum |
| 74 | TTsUM (Moscow) | 102k | 4.5% | 32.1 | 55.7% | Museum |
| 75 | NNational Gallery of Art | 98k | 2.0% | 32.0 | 59.3% | Museum |
| 76 | NNew Museum | 96k | 5.8% | 40.8 | 44.8% | Museum |
| 77 | SSan Diego Natural History Museum | 95k | 8.1% | 40.4 | 55.5% | Museum |
| 78 | NNatural history museum | 93k | 2.1% | 37.4 | 58.5% | Museum |
| 79 | TThe Gettysburg Museum Of History | 92k | 12.0% | 38.0 | 46.0% | Museum |
| 80 | CCanadian Museum of History | 91k | 8.2% | 41.4 | 57.2% | Museum |
| 81 | IImperial War Museum | 91k | 15.6% | 49.9 | 64.3% | Museum |
| 82 | PPorsche Museum, Stuttgart | 88k | 10.3% | 36.4 | 16.9% | Museum |
| 83 | NNational Museum of History | 86k | 12.4% | 40.1 | 79.3% | Museum |
| 84 | DDavid Zwirner Gallery | 83k | 7.1% | 38.5 | 42.7% | Museum |
| 85 | BBMW Museum | 83k | 32.5% | 35.4 | 22.1% | Museum |
| 86 | VVienna Museum | 82k | 49.3% | 44.2 | 67.5% | Museum |
| 87 | KKunst- und Ausstellungshalle der Bundesrepublik Deutschland | 81k | 94.9% | 44.9 | 66.3% | Museum |
| 88 | GGerman Tank Museum | 80k | 52.6% | 40.7 | 1.9% | Museum |
| 89 | RRailway Museum (Saitama) | 78k | 13.6% | 44.8 | 43.7% | Museum |
| 90 | CContemporary Arts Museum Houston | 78k | 10.7% | 45.7 | 54.5% | Museum |
| 91 | SSerpentine Galleries | 74k | 6.6% | 40.0 | 57.6% | Museum |
| 92 | NNational Museum of American History | 74k | 6.1% | 33.7 | 44.0% | Museum |
| 93 | DDiscovery Museum | 73k | 13.5% | 42.8 | 100.0% | Museum |
| 94 | CCentre Pompidou-Metz | 72k | 57.9% | 40.2 | 67.1% | Museum |
| 95 | RRembrandt House Museum | 70k | 4.6% | 53.4 | 69.1% | Museum |
| 96 | MMuseum of Contemporary Art, Los Angeles | 70k | 5.3% | 40.9 | 59.4% | Museum |
| 97 | AAviation museum | 70k | 3.5% | 41.3 | 33.0% | Museum |
| 98 | BBelvedere, Vienna | 70k | 47.4% | 44.9 | 87.8% | Museum |
| 99 | PPalais de Tokyo | 69k | 3.6% | 40.2 | 50.6% | Museum |
| 100 | FField Museum of Natural History | 68k | 5.2% | 30.9 | 71.0% | Museum |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular museums compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each museum by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest museum in Germany?
Roman Baths (Bath) currently leads with an estimated audience of 6.2M people in Germany.