Rascasse Audience Intelligence

ABBA Audience in United States

ABBA has an estimated audience of 2.5M people in United States.

#71among Band in United States#1893among people in United States#1132in Music & Radio

The average ABBA fan in United States is 46.3 years old, more female, and lives primarily in California.

By number of fans, ABBA ranks #71 among the 4434 objects in Band in United States.

Its fans are 8.1 years older than the group average of 38.2.

Women make up 57.0% of the fan base, 5.4 percentage points more than the group average.

Compared with the other 4433 objects in Band, ABBA fans stand out for their interest in Benny Andersson, Agnetha Fältskog and Frankenweenie (2012 film).

Most fans live in California, Florida, New York.

Top affinities include Benny Andersson, Agnetha Fältskog, Frankenweenie (2012 film), with strongest over-indexing on Benny Andersson (51.74× the country average).

Demographically, the ABBA audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Extroversion, Community Orientation.

The typical ABBA fan in United States is more female, around 46.3 years old, with strong Extroversion tendencies and a notable affinity for Benny Andersson.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.5M
in United States
Gender
57.0%♀
43.0% male
Age
46.3
average years
Country rank
#11972
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of ABBA fans

57.0% are female, 43.0% are male, average age 46.3.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for ABBA audience in United States
MetricValue
Female57.0%
Male43.0%
Average age46.3
Estimated audience size2.5M
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the ABBA audience in United States
Age bracketShare%
16-2412%
25-3412%
35-4414%
45-5424%
55+39%
Fig. 04

Worldwide distribution

12.8%

of the worldwide ABBA audience comes from United States.

Worldwide audience distribution share by country for ABBA
CountryShare
United States12.8%
Germany11.8%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ABBA fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~6K1.21×
02Massachusetts~60K1.18×
03Utah~30K1.18×
04Washington~60K1.14×
05Maine~10K1.14×
06New Hampshire~10K1.14×
07Vermont~5K1.14×
08Oregon~40K1.13×
09Idaho~20K1.13×
10Minnesota~50K1.11×
11North Dakota~6K1.11×
12Illinois~100K1.10×
13Missouri~50K1.10×
14Rhode Island~9K1.10×
15Montana~9K1.08×
16Wisconsin~50K1.07×
17Colorado~50K1.07×
18Connecticut~30K1.07×
19Pennsylvania~100K1.05×
20Indiana~50K1.04×
21New York~200K1.03×
22Iowa~20K1.02×
23Florida~200K1.01×
24Tennessee~50K1.01×
25South Dakota~7K1.01×
26Washington, District of Columbia~5K1.01×
27California~300K1.00×
28Nebraska~10K1.00×
29New Jersey~70K0.99×
30Hawaii~10K0.99×
31Virginia~60K0.98×
32Ohio~80K0.97×
33Arizona~50K0.97×
34Michigan~70K0.96×
35Oklahoma~30K0.95×
36Kansas~20K0.93×
37Kentucky~30K0.91×
38North Carolina~70K0.90×
39Maryland~40K0.90×
40New Mexico~10K0.90×
41Texas~100K0.89×
42West Virginia~10K0.88×
43Nevada~20K0.87×
44Delaware~6K0.86×
45Georgia~70K0.84×
46Arkansas~20K0.84×
47South Carolina~30K0.83×
48Alabama~30K0.81×
49Louisiana~30K0.81×
50Mississippi~20K0.75×
Fig. 06

Affinity by region

Affinity by region — ABBA, United States
0.75×1.00×1.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the ABBA audience vs. the country average
#·InterestCategoryAffinity×
01Benny AnderssonMusic & Radio51.74×
02Agnetha FältskogMusic & Radio49.91×
03Frankenweenie (2012 film)Movies & TV44.03×
04Björn UlvaeusMusic & Radio35.07×
05Boney M.Music & Radio28.43×
06Ashbury HeightsMusic & Radio25.87×
07Schlager musicMusic & Radio25.49×
08Bee GeesMusic & Radio21.77×
09KC and the Sunshine BandMusic & Radio19.25×
10Wham!Music & Radio19.01×
11Olivia Newton-JohnMusic & Radio14.64×
12Stevie WonderMusic & Radio13.60×
13Debbie HarryMusic & Radio12.79×
14Barry ManilowMusic & Radio9.07×
15George MichaelMusic & Radio7.98×
16ABCMusic & Radio6.57×
17Social networking serviceTechnology & Electronics2.79×
18RedditInternet & Social Media2.44×
19AudienceBusiness & Career2.25×
20African-American musicMusic & Radio2.21×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the ABBA audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the ABBA audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
Community OrientationOPEN1.24×
Convenience OrientationPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the ABBA audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Risk AppetiteTHRILL0.90×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

See ABBA audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in ABBA over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/abba-436” · Methodology