Rascasse Audience Intelligence

Land Rover Target Market in Germany

Land Rover has an estimated audience of 2.1M people in Germany.

#26among Car manufacturer in Germany
#416among brands in Germany
#158in Cars & Mobility

The average Land Rover fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Land Rover ranks #26 among the 121 objects in Car manufacturer in Germany — 6.0× the group median.

Its fans are 0.6 years younger than the group average of 39.3.

Women make up 35.6% of the fan base, 2.7 percentage points more than the group average.

Compared with the other 120 objects in Car manufacturer, Land Rover fans stand out for their interest in Peugeot 408, Range Rover (L405) and Range Rover (L322).

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Peugeot 408, Range Rover (L405), Range Rover (L322), with strongest over-indexing on Peugeot 408 (15.13× the country average).

Demographically, the Land Rover audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

The typical Land Rover fan in Germany is more male, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in Germany
Gender
35.6%♀
64.4% male
Age
38.7
average years
Country rank
#3287
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Land Rover

35.6% are female, 64.4% are male, average age 38.7.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Land Rover audience in Germany
MetricValue
Female35.6%
Male64.4%
Average age38.7
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Land Rover audience in Germany
Age bracketShare%
16-2423%
25-3420%
35-4420%
45-5421%
55+17%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Land Rover audience comes from Germany.

Worldwide audience distribution share by country for Land Rover
CountryShare
United States15.4%
Italy7.7%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Land Rover customers by region in Germany
#RegionReachAffinity×
01Hessen~200K1.28×
02Hamburg~60K1.26×
03Nordrhein-Westfalen~600K1.20×
04Bayern~400K1.15×
05Baden-Württemberg~300K1.12×
06Schleswig-Holstein~80K1.10×
07Niedersachsen~200K1.04×
08Rheinland-Pfalz~100K1.03×
09Saarland~20K0.93×
10Brandenburg~60K0.90×
11Bremen~20K0.88×
12Sachsen~90K0.85×
13Thüringen~50K0.85×
14Berlin~80K0.84×
15Mecklenburg-Vorpommern~30K0.83×
16Sachsen-Anhalt~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Land Rover, Germany
0.77×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Land Rover audience vs. the country average
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility15.13×
02Range Rover (L405)Cars & Mobility13.86×
03Range Rover (L322)Cars & Mobility13.69×
04Range RoverCars & Mobility4.18×
05CarcareCars & Mobility3.58×
06Aston MartinCars & Mobility3.39×
07DrivingCars & Mobility3.19×
08LamborghiniCars & Mobility2.77×
09Used CarsCars & Mobility2.69×
10FerrariCars & Mobility2.56×
11HybridsCars & Mobility2.49×
12EngineCars & Mobility2.44×
13PorscheCars & Mobility2.25×
14RVsCars & Mobility2.24×
15SUVsCars & Mobility2.14×
16Tesla MotorsCars & Mobility2.14×
17Used carCars & Mobility2.02×
18Mercedes-BenzCars & Mobility1.68×
19AudiCars & Mobility1.66×
20Motor vehicleCars & Mobility1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Land Rover audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Land Rover audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.31×
Luxury OrientationPREMIUM1.26×
Career OrientationPOWER1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Land Rover audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.63×
CreativityOPEN0.65×
SpiritualityBALANCE0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

See Land Rover audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Land Rover over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/land-rover-2506” · Methodology