Rascasse Audience Intelligence

MSN Audience Demographics in Germany

MSN has an estimated audience of 3.5M people in Germany.

#66among websites & media in Germany
#23in News

The average MSN fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Miguel Indurain, Wetter.com, Transfermarkt, with strongest over-indexing on Miguel Indurain (114.56× the country average).

Demographically, the MSN audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical MSN fan in Germany is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Miguel Indurain.

Category: News · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in Germany
Gender
49.8%♀
50.2% male
Age
43.7
average years
Country rank
#1851
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of MSN

49.8% are female, 50.2% are male, average age 43.7.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for MSN audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age43.7
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the MSN audience in Germany
Age bracketShare%
16-2417%
25-3410%
35-4418%
45-5427%
55+28%
Fig. 04

Worldwide distribution

3.6%

of the worldwide MSN audience comes from Germany.

Worldwide audience distribution share by country for MSN
CountryShare
United States38.9%
Japan8.3%
France7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MSN fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~100K1.42×
02Sachsen-Anhalt~100K1.32×
03Brandenburg~100K1.29×
04Sachsen~200K1.18×
05Saarland~50K1.07×
06Mecklenburg-Vorpommern~70K1.06×
07Bayern~600K1.03×
08Baden-Württemberg~500K1.03×
09Rheinland-Pfalz~200K0.97×
10Niedersachsen~300K0.92×
11Nordrhein-Westfalen~700K0.91×
12Hessen~200K0.89×
13Schleswig-Holstein~100K0.78×
14Bremen~20K0.76×
15Berlin~100K0.70×
16Hamburg~50K0.67×
Fig. 06

Affinity by region

Affinity by region — MSN, Germany
0.67×1.00×1.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MSN audience vs. the country average
#·InterestCategoryAffinity×
01Miguel IndurainSports114.56×
02Wetter.comInternet & Social Media6.93×
03TransfermarktSports5.91×
04Dolly PartonMusic & Radio5.18×
05MicrosoftTechnology & Electronics5.04×
06GMX MailInternet & Social Media4.48×
07Roland KaiserMusic & Radio4.36×
08FRITZ!BoxTechnology & Electronics3.31×
09Deutsche BahnCars & Mobility2.94×
10ZDFMovies & TV2.65×
11SportschauSports2.61×
12Chat GPTTechnology & Electronics2.31×
13Amazon.comShopping2.22×
14SoccerSports2.18×
15REWEShopping2.13×
16TagesschauMovies & TV2.12×
17Discount storesShopping2.09×
18InstagramInternet & Social Media2.03×
19DesignHome & Garden1.81×
20ShoppingShopping1.71×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MSN audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MSN audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Need for SecurityCONSERVATISM2.17×
Career OrientationPOWER2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MSN audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.06×
Pet OwnershipJOY1.21×
Sports ActivityPOWER1.24×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in Germany

See MSN audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in MSN over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/msn-42223” · Methodology