Rascasse Audience Intelligence

X Games Fan Demographics in United States

X Games has an estimated audience of 5.3M people in United States.

#1among Extreme sports in United States
#64among events in United States#554in Sports

The average X Games fan in United States is 36.3 years old, more male, and lives primarily in California.

By number of fans, X Games ranks #1 among the 10 objects in Extreme sports in United States — 615.1× the group median.

Its fans are 0.6 years younger than the group average of 36.9.

Compared with the other 9 objects in Extreme sports, X Games fans stand out for their interest in Red Bull Records, Motorcycle trials and Rita Hayworth.

Interest is seasonal: January, June and July account for 50% of the year's searches, October is the quietest month.

Most fans live in California, Colorado, Texas.

Top affinities include Red Bull Records, Motorcycle trials, Rita Hayworth, with strongest over-indexing on Red Bull Records (16.07× the country average).

Demographically, the X Games audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical X Games fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Red Bull Records.

Category: Sports · Type: Event · Subtype: Extreme sports

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.3M
in United States
Gender
27.2%♀
72.8% male
Age
36.3
average years
Country rank
#6448
among all objects in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of X Games fans

27.2% are female, 72.8% are male, average age 36.3.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for X Games audience in United States
MetricValue
Female27.2%
Male72.8%
Average age36.3
Estimated audience size5.3M
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the X Games audience in United States
Age bracketShare%
16-2426%
25-3424%
35-4419%
45-5416%
55+14%
Fig. 04

Worldwide distribution

54.3%

of the worldwide X Games audience comes from United States.

Worldwide audience distribution share by country for X Games
CountryShare
United States54.3%
Brazil7.0%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

X Games fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~400K4.84×
02Vermont~20K2.35×
03Utah~100K2.12×
04Montana~30K1.91×
05California~1M1.54×
06Wyoming~10K1.34×
07New Hampshire~30K1.26×
08Idaho~30K1.17×
09Louisiana~80K1.06×
10Oregon~70K1.04×
11Maine~20K1.00×
12Alaska~10K0.98×
13Minnesota~90K0.95×
14Connecticut~50K0.95×
15Massachusetts~100K0.94×
16South Dakota~10K0.93×
17Wisconsin~90K0.92×
18Nevada~50K0.90×
19North Dakota~10K0.90×
20Washington~100K0.89×
21Rhode Island~20K0.89×
22New Mexico~30K0.87×
23New York~300K0.84×
24Pennsylvania~200K0.83×
25North Carolina~100K0.83×
26Arizona~100K0.82×
27Virginia~100K0.81×
28Michigan~100K0.80×
29Kentucky~60K0.80×
30Kansas~40K0.80×
31West Virginia~20K0.79×
32Nebraska~20K0.78×
33New Jersey~100K0.77×
34Hawaii~20K0.77×
35Oklahoma~50K0.76×
36Iowa~40K0.76×
37Ohio~100K0.75×
38Indiana~80K0.75×
39Arkansas~40K0.75×
40Texas~300K0.74×
41South Carolina~60K0.74×
42Alabama~60K0.74×
43Delaware~10K0.73×
44Illinois~100K0.72×
45Mississippi~30K0.72×
46Georgia~100K0.70×
47Tennessee~80K0.70×
48Maryland~70K0.69×
49Missouri~70K0.68×
50Florida~200K0.65×
Fig. 06

Affinity by region

Affinity by region — X Games, United States
0.65×1.00×4.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the X Games audience vs. the country average
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio16.07×
02Motorcycle trialsSports14.44×
03Rita HayworthMovies & TV14.44×
04Ruben GallegoPolitics & Society14.21×
05Xavier BecerraPolitics & Society12.59×
06Ritchie ValensMusic & Radio12.11×
07Tony HawkSports11.52×
08Enduro motorcycleSports9.73×
09Freestyle MotocrossSports7.80×
10Eva MendesMovies & TV7.16×
11WakesurfingSports6.83×
12SkateparkSports6.67×
13GamingGames5.80×
14SkateboardSports5.32×
15Motorcycle sportSports4.34×
16Creative CommonsTechnology & Electronics3.42×
17FriendshipKids & Family2.62×
18PriceShopping2.28×
19Video gamesGames1.74×
20Outdoor recreationSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the X Games audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the X Games audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Risk AppetiteTHRILL1.53×
Urban LifestyleOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the X Games audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in X Games over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/x-games-26599” · Methodology