Rascasse Audience Intelligence

Frozen (2010 American film) Viewer Demographics in United States

Frozen (2010 American film) has an estimated audience of 3.9M people in United States.

#349among movies & series in United States#1013in Movies & TV

Most Frozen (2010 American film) fans in United States live in California; their strongest affinity is Rio 2.

Most fans live in California, Texas, Florida.

Top affinities include Rio 2, My Little Pony, Peppa Pig, with strongest over-indexing on Rio 2 (415.6× the country average).

The typical Frozen (2010 American film) fan in United States shows strong Tradition tendencies and a notable affinity for Rio 2.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in United States
Country rank
#8411
among all objects in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Frozen (2010 American film) viewers

Fig. 02

Gender split

Demographic split for Frozen (2010 American film) audience in United States
MetricValue
Estimated audience size3.9M
Fig. 04

Worldwide distribution

22.6%

of the worldwide Frozen (2010 American film) audience comes from United States.

Worldwide audience distribution share by country for Frozen (2010 American film)
CountryShare
United States22.6%
Brazil7.5%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Frozen (2010 American film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.26×
02Alaska~10K1.16×
03Alabama~70K1.13×
04Louisiana~60K1.13×
05Oklahoma~50K1.13×
06Idaho~20K1.13×
07Arizona~100K1.12×
08Kentucky~60K1.10×
09Arkansas~40K1.09×
10Texas~300K1.08×
11Kansas~40K1.08×
12Missouri~80K1.07×
13Indiana~80K1.05×
14Florida~300K1.04×
15Ohio~100K1.04×
16Iowa~40K1.04×
17California~500K1.03×
18North Dakota~9K1.03×
19Illinois~200K1.02×
20Georgia~100K1.02×
21Mississippi~30K1.02×
22Nebraska~20K1.02×
23Michigan~100K1.01×
24Tennessee~80K1.01×
25Colorado~70K1.01×
26Pennsylvania~200K1.00×
27Washington~90K1.00×
28Wisconsin~70K1.00×
29New Mexico~20K1.00×
30South Dakota~10K1.00×
31Minnesota~70K0.99×
32North Carolina~100K0.98×
33South Carolina~60K0.98×
34Oregon~50K0.97×
35Connecticut~40K0.97×
36West Virginia~20K0.96×
37Massachusetts~80K0.95×
38Maryland~70K0.95×
39New Hampshire~10K0.94×
40New Jersey~100K0.93×
41Virginia~90K0.93×
42Montana~10K0.93×
43Wyoming~6K0.93×
44New York~200K0.91×
45Nevada~30K0.89×
46Maine~10K0.89×
47Rhode Island~10K0.88×
48Vermont~7K0.88×
49Delaware~10K0.87×
50Hawaii~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Frozen (2010 American film), United States
0.83×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Frozen (2010 American film) audience vs. the country average
#·InterestCategoryAffinity×
01Rio 2Movies & TV415.60×
02My Little PonyKids & Family52.01×
03Peppa PigKids & Family44.44×
04Pitch PerfectMovies & TV38.85×
05Die AntwoordMusic & Radio35.45×
06Ellen PompeoMovies & TV30.77×
07ScrabbleGames24.94×
08Nick Jr.Kids & Family24.24×
09Electric toothbrushHealth23.09×
10Dan StevensMovies & TV20.00×
11Minnie MouseMovies & TV18.25×
12TangledMovies & TV15.64×
13Rami MalekMovies & TV14.89×
14Will PoulterMovies & TV13.85×
15MonstersMovies & TV13.21×
16Jennifer ConnellyMovies & TV12.05×
17ZootopiaMovies & TV9.38×
18Graphic novelLiterature8.84×
19Child developmentBusiness & Career6.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Frozen (2010 American film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Frozen (2010 American film) audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
Urban LifestyleOPEN1.42×
ExtroversionTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Frozen (2010 American film) audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Design AffinityPREMIUM0.82×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Frozen (2010 American film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
low no gender data; demographics hidden

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/frozen-2010-american-film-116897” · Methodology