Rascasse Audience Intelligence

Paramount Plus Audience Demographics in United States

Paramount Plus has an estimated audience of 12M people in United States.

#14among TV / music streaming in United States
#76among websites & media in United States
#212in Movies & TV

The average Paramount Plus fan in United States is 39.4 years old, balanced, and lives primarily in California.

By number of fans, Paramount Plus ranks #14 among the 75 objects in TV / music streaming in United States — 17.0× the group median.

Its fans are 2.4 years older than the group average of 37.0.

Compared with the other 74 objects in TV / music streaming, Paramount Plus fans stand out for their interest in Celebrity Big Brother, Mission: Impossible and Fandango.

Most fans live in California, Texas, Florida.

Top affinities include Celebrity Big Brother, Mission: Impossible, Fandango, with strongest over-indexing on Celebrity Big Brother (4.86× the country average).

Demographically, the Paramount Plus audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

The typical Paramount Plus fan in United States is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Celebrity Big Brother.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12M
in United States
Gender
50.8%♀
49.2% male
Age
39.4
average years
Country rank
#2922
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Paramount Plus

50.8% are female, 49.2% are male, average age 39.4.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Paramount Plus audience in United States
MetricValue
Female50.8%
Male49.2%
Average age39.4
Estimated audience size12M
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Paramount Plus audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4419%
45-5420%
55+20%
Fig. 04

Worldwide distribution

67.5%

of the worldwide Paramount Plus audience comes from United States.

Worldwide audience distribution share by country for Paramount Plus
CountryShare
United States67.5%
United Kingdom6.4%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Paramount Plus fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~90K1.38×
02Kentucky~200K1.27×
03Arkansas~100K1.26×
04Maine~60K1.26×
05Oklahoma~200K1.25×
06Vermont~30K1.25×
07Missouri~300K1.18×
08Montana~50K1.18×
09Kansas~100K1.17×
10South Dakota~40K1.17×
11North Dakota~30K1.16×
12Mississippi~100K1.14×
13Tennessee~300K1.12×
14Iowa~100K1.11×
15Wyoming~20K1.10×
16Indiana~300K1.09×
17Oregon~200K1.09×
18New Mexico~80K1.08×
19Ohio~400K1.06×
20Colorado~200K1.05×
21Louisiana~200K1.05×
22Idaho~70K1.05×
23Nebraska~70K1.03×
24Alabama~200K1.02×
25Michigan~400K1.01×
26New Hampshire~50K1.01×
27South Carolina~200K1.00×
28Wisconsin~200K0.99×
29North Carolina~400K0.96×
30Washington~300K0.94×
31Rhode Island~40K0.94×
32Arizona~300K0.93×
33Pennsylvania~400K0.92×
34Minnesota~200K0.92×
35Utah~100K0.92×
36Alaska~20K0.92×
37Georgia~400K0.91×
38Virginia~300K0.90×
39Illinois~400K0.88×
40Texas~700K0.87×
41Nevada~100K0.87×
42Maryland~200K0.86×
43Massachusetts~200K0.85×
44Delaware~30K0.83×
45Florida~600K0.82×
46Connecticut~100K0.82×
47Hawaii~40K0.74×
48New York~500K0.71×
49California~1M0.67×
50New Jersey~200K0.59×
Fig. 06

Affinity by region

Affinity by region — Paramount Plus, United States
0.59×1.00×1.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Paramount Plus audience vs. the country average
#·InterestCategoryAffinity×
01Celebrity Big BrotherMovies & TV4.86×
02Mission: ImpossibleMovies & TV3.13×
03FandangoTravel & Leisure2.92×
04Regina HallMovies & TV2.88×
05Winona RyderMovies & TV2.54×
06Jon HammMovies & TV2.35×
07Bill MurrayMovies & TV2.20×
08Emma StoneMovies & TV2.13×
09Tony AwardArts & Culture2.12×
10RokuMovies & TV1.81×
11Movie theaterMovies & TV1.79×
12Anne HathawayMovies & TV1.74×
13FandomLiterature1.67×
14Bruce WillisMovies & TV1.65×
15True DetectiveMovies & TV1.64×
16Obsessed (2009 film)Movies & TV1.56×
17Political scienceBusiness & Career1.54×
18Real propertyHome & Garden1.53×
19True crimeMovies & TV1.53×
20HollywoodTravel & Leisure1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Paramount Plus audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Paramount Plus audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.19×
Early Adopter MentalityPOWER1.13×
ExtroversionTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Paramount Plus audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.84×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Paramount Plus over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/paramount-plus-10004254” · Methodology