Rascasse Audience Intelligence

Studio Ghibli Target Market in United States

Studio Ghibli has an estimated audience of 3.4M people in United States.

#3among Publishing in United States
#1040among brands in United States#157in Literature

The average Studio Ghibli fan in United States is 27.3 years old, balanced, and lives primarily in California.

By number of fans, Studio Ghibli ranks #3 among the 237 objects in Publishing in United States — 43.6× the group median.

Its fans are 13.0 years younger than the group average of 40.3.

Women make up 53.6% of the fan base, 1.9 percentage points fewer than the group average.

Compared with the other 236 objects in Publishing, Studio Ghibli fans stand out for their interest in Durarara!!, Father John Misty and Eric Clapton.

Most fans live in California, Texas, Florida.

Top affinities include Durarara!!, Father John Misty, Eric Clapton, with strongest over-indexing on Durarara!! (39.86× the country average).

Demographically, the Studio Ghibli audience skews balanced with an average age of 27.3, and over-indexes on personality traits such as Extroversion, Spirituality.

The typical Studio Ghibli fan in United States is balanced, around 27.3 years old, with strong Extroversion tendencies and a notable affinity for Durarara!!.

Category: Literature · Type: Brand · Subtype: Publishing

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.4M
in United States
Gender
53.6%♀
46.4% male
Age
27.3
average years
Country rank
#9235
among all objects in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Studio Ghibli

53.6% are female, 46.4% are male, average age 27.3.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Studio Ghibli audience in United States
MetricValue
Female53.6%
Male46.4%
Average age27.3
Estimated audience size3.4M
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the Studio Ghibli audience in United States
Age bracketShare%
16-2457%
25-3423%
35-4410%
45-546%
55+4%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Studio Ghibli audience comes from United States.

Worldwide audience distribution share by country for Studio Ghibli
CountryShare
United States28.6%
Brazil13.2%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Studio Ghibli customers by region in United States
#RegionReachAffinity×
01Utah~50K1.64×
02Oregon~70K1.53×
03Alaska~10K1.50×
04Washington~100K1.49×
05Hawaii~20K1.47×
06California~600K1.41×
07Colorado~70K1.25×
08Idaho~20K1.25×
09Arizona~90K1.17×
10Nevada~40K1.13×
11Vermont~7K1.11×
12Texas~300K1.10×
13Virginia~90K1.08×
14Massachusetts~80K1.08×
15Washington, District of Columbia~7K1.06×
16Minnesota~60K1.03×
17Maine~10K1.02×
18Oklahoma~40K1.01×
19Montana~10K1.00×
20New Mexico~20K0.99×
21New Hampshire~10K0.98×
22New York~200K0.97×
23Kansas~30K0.97×
24Illinois~100K0.96×
25Indiana~70K0.95×
26Maryland~60K0.95×
27Michigan~90K0.93×
28Missouri~60K0.93×
29North Carolina~100K0.92×
30Florida~200K0.91×
31Georgia~100K0.91×
32Tennessee~70K0.90×
33Rhode Island~10K0.90×
34Wisconsin~50K0.89×
35Kentucky~40K0.89×
36Ohio~100K0.88×
37Arkansas~30K0.88×
38Nebraska~20K0.88×
39Connecticut~30K0.87×
40Pennsylvania~100K0.86×
41New Jersey~80K0.85×
42Iowa~30K0.85×
43West Virginia~10K0.82×
44North Dakota~6K0.82×
45South Dakota~7K0.79×
46Louisiana~30K0.75×
47South Carolina~40K0.73×
48Alabama~40K0.72×
49Delaware~7K0.70×
50Mississippi~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Studio Ghibli, United States
0.61×1.00×1.64×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Studio Ghibli audience vs. the country average
#·InterestCategoryAffinity×
01Durarara!!Literature39.86×
02Father John MistyMusic & Radio33.70×
03Eric ClaptonMusic & Radio28.41×
04Falling SkiesMovies & TV28.38×
05My Neighbor TotoroMovies & TV23.80×
06Princess MononokeMovies & TV22.57×
07Hayao MiyazakiMovies & TV22.22×
08Dexter's LaboratoryLiterature21.89×
09The SmurfsMovies & TV21.61×
10Howl's Moving Castle (film)Movies & TV21.24×
11Grave of the FirefliesMovies & TV20.01×
12Spirited AwayMovies & TV19.75×
13K (anime)Literature18.96×
14The CloserMovies & TV17.67×
15Avengers (band)Music & Radio15.10×
16MangakaLiterature10.48×
17IS (Infinite Stratos)Literature8.71×
18GamingGames6.31×
19Japanese artArts & Culture5.93×
20CrunchyrollGames5.73×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Studio Ghibli audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Studio Ghibli audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.67×
SpiritualityBALANCE1.44×
Urban LifestyleOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Studio Ghibli audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
DIY MentalityTHRILL0.82×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Publishing audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Studio Ghibli over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/studio-ghibli-56899” · Methodology