Rascasse Audience Intelligence

The North Face Target Market in United States

The North Face has an estimated audience of 12M people in United States.

#3among Outdoor in United States
#301among brands in United States#150in Fashion & Accessoires

The average The North Face fan in United States is 36.0 years old, balanced, and lives primarily in California.

By number of fans, The North Face ranks #3 among the 45 objects in Outdoor in United States — 46.2× the group median.

Its fans are 1.8 years younger than the group average of 37.8.

Women make up 50.7% of the fan base, 5.1 percentage points more than the group average.

Compared with the other 44 objects in Outdoor, The North Face fans stand out for their interest in Alex Honnold, Columbia Sportswear and Outerwear.

Interest is seasonal: January, November and December account for 48% of the year's searches, June is the quietest month.

Most fans live in California, New York, Illinois.

Top affinities include Arc'teryx, Alex Honnold, Columbia Sportswear, with strongest over-indexing on Arc'teryx (10.33× the country average).

Demographically, the The North Face audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

The typical The North Face fan in United States is balanced, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Arc'teryx.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12M
in United States
Gender
50.7%♀
49.3% male
Age
36.0
average years
Country rank
#2921
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of The North Face

50.7% are female, 49.3% are male, average age 36.0.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for The North Face audience in United States
MetricValue
Female50.7%
Male49.3%
Average age36.0
Estimated audience size12M
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the The North Face audience in United States
Age bracketShare%
16-2429%
25-3423%
35-4418%
45-5416%
55+14%
Fig. 04

Worldwide distribution

20.0%

of the worldwide The North Face audience comes from United States.

Worldwide audience distribution share by country for The North Face
CountryShare
United States20.0%
Japan15.3%
China7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The North Face customers by region in United States
#RegionReachAffinity×
01Alaska~60K2.37×
02New York~1.5M2.28×
03Colorado~300K1.57×
04Massachusetts~400K1.55×
05Washington~400K1.51×
06Hawaii~80K1.51×
07Illinois~700K1.47×
08New Jersey~500K1.44×
09Utah~200K1.33×
10Maryland~300K1.28×
11Vermont~30K1.27×
12Connecticut~200K1.26×
13California~2M1.25×
14Washington, District of Columbia~30K1.19×
15New Hampshire~60K1.16×
16Minnesota~200K1.13×
17Wisconsin~200K1.10×
18Oregon~200K1.09×
19Montana~40K1.07×
20Michigan~400K1.06×
21Rhode Island~40K1.05×
22Delaware~40K1.05×
23Pennsylvania~500K1.04×
24Virginia~300K0.96×
25Idaho~60K0.96×
26Maine~50K0.94×
27North Dakota~30K0.89×
28North Carolina~300K0.84×
29Nevada~100K0.83×
30South Dakota~30K0.82×
31Nebraska~60K0.80×
32New Mexico~60K0.79×
33Iowa~90K0.78×
34Indiana~200K0.75×
35Florida~600K0.74×
36Texas~600K0.72×
37Georgia~300K0.72×
38Kansas~70K0.68×
39Ohio~300K0.66×
40Missouri~100K0.65×
41Tennessee~200K0.64×
42Arkansas~70K0.64×
43South Carolina~100K0.61×
44West Virginia~40K0.61×
45Arizona~200K0.58×
46Kentucky~90K0.58×
47Oklahoma~80K0.56×
48Alabama~90K0.52×
49Mississippi~50K0.48×
50Louisiana~80K0.46×
Fig. 06

Affinity by region

Affinity by region — The North Face, United States
0.46×1.00×2.37×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The North Face audience vs. the country average
#·InterestCategoryAffinity×
01Arc'teryxFashion & Accessoires10.33×
02Alex HonnoldSports7.94×
03Columbia SportswearFashion & Accessoires6.14×
04OuterwearFashion & Accessoires4.92×
05L.L.BeanFashion & Accessoires3.80×
06Outside (magazine)Home & Garden3.45×
07Banana RepublicFashion & Accessoires3.19×
08Nordstrom RackFashion & Accessoires3.12×
09REIFashion & Accessoires2.51×
10Women's clothingFashion & Accessoires2.34×
11Google DocsInternet & Social Media1.96×
12Kohl'sShopping1.77×
13Android (operating system)Technology & Electronics1.71×
14WomanKids & Family1.67×
15Macy'sShopping1.65×
16CaliforniaTravel & Leisure1.64×
17GiftShopping1.60×
18Online shoppingShopping1.58×
19ChildKids & Family1.58×
20Fitness and wellnessSports1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The North Face audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The North Face audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.79×
Luxury OrientationPREMIUM1.66×
Sports ActivityPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The North Face audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
SpiritualityBALANCE0.95×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Outdoor audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The North Face over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-north-face-10572” · Methodology