Rascasse Audience Intelligence

Jhené Aiko Audience in United States

Jhené Aiko has an estimated audience of 967K people in United States.

#36among R&B in United States
#5176among people in United States#2877in Music & Radio

The average Jhené Aiko fan in United States is 29.8 years old, more female, and lives primarily in California.

By number of fans, Jhené Aiko ranks #36 among the 130 objects in R&B in United States — 1.9× the group median.

Its fans are 8.4 years younger than the group average of 38.2.

Women make up 64.8% of the fan base, 6.7 percentage points more than the group average.

Compared with the other 129 objects in R&B, Jhené Aiko fans stand out for their interest in DJ Mustard, Google News and PartyNextDoor.

Interest is seasonal: April, May and June account for 38% of the year's searches, September is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include DJ Mustard, Google News, PartyNextDoor, with strongest over-indexing on DJ Mustard (16.46× the country average).

Demographically, the Jhené Aiko audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Career Orientation, Travelling.

The typical Jhené Aiko fan in United States is more female, around 29.8 years old, with strong Career Orientation tendencies and a notable affinity for DJ Mustard.

Category: Music & Radio · Type: Person · Subtype: R&B

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
967K
in United States
Gender
64.8%♀
35.2% male
Age
29.8
average years
Country rank
#24188
among all objects in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Jhené Aiko fans

64.8% are female, 35.2% are male, average age 29.8.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Jhené Aiko audience in United States
MetricValue
Female64.8%
Male35.2%
Average age29.8
Estimated audience size967K
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Jhené Aiko audience in United States
Age bracketShare%
16-2448%
25-3423%
35-4414%
45-5410%
55+5%
Fig. 04

Worldwide distribution

66.7%

of the worldwide Jhené Aiko audience comes from United States.

Worldwide audience distribution share by country for Jhené Aiko
CountryShare
United States66.7%
United Kingdom3.9%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jhené Aiko fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~60K1.96×
02Louisiana~30K1.88×
03Maryland~30K1.83×
04Mississippi~10K1.70×
05Alabama~20K1.57×
06Hawaii~6K1.53×
07Washington, District of Columbia~3K1.48×
08North Carolina~50K1.43×
09California~200K1.41×
10Nevada~10K1.41×
11Texas~90K1.39×
12Delaware~4K1.39×
13South Carolina~20K1.38×
14Virginia~30K1.31×
15New Jersey~30K1.16×
16Illinois~40K1.15×
17Florida~70K1.14×
18Ohio~40K1.14×
19New York~70K1.12×
20Pennsylvania~40K1.12×
21Arkansas~10K1.11×
22Michigan~30K1.10×
23Tennessee~20K1.05×
24Arizona~20K1.03×
25Oklahoma~10K1.03×
26Missouri~20K0.99×
27Connecticut~10K0.99×
28Indiana~20K0.96×
29Washington~20K0.91×
30Rhode Island~3K0.91×
31Massachusetts~20K0.88×
32New Mexico~5K0.88×
33Colorado~10K0.85×
34Kentucky~10K0.82×
35Kansas~7K0.81×
36Minnesota~10K0.75×
37Nebraska~4K0.75×
38Alaska~2K0.75×
39Wisconsin~10K0.69×
40Oregon~8K0.69×
41North Dakota~1K0.64×
42South Dakota~2K0.61×
43Iowa~6K0.60×
44Vermont~1K0.60×
45West Virginia~3K0.59×
46Utah~5K0.57×
47Montana~2K0.54×
48Idaho~3K0.52×
49New Hampshire~2K0.52×
50Maine~2K0.51×
Fig. 06

Affinity by region

Affinity by region — Jhené Aiko, United States
0.51×1.00×1.96×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jhené Aiko audience vs. the country average
#·InterestCategoryAffinity×
01DJ MustardMusic & Radio16.46×
02Google NewsNews15.06×
03PartyNextDoorMusic & Radio12.43×
04Rich Homie QuanMusic & Radio11.20×
05Teyana TaylorMovies & TV8.97×
06T-PainMusic & Radio8.80×
07Summer WalkerMusic & Radio8.10×
08H.E.R.Music & Radio7.13×
09Lauryn HillMusic & Radio7.09×
10KehlaniMusic & Radio6.79×
11Erykah BaduMusic & Radio6.45×
12SZA (singer)Music & Radio5.33×
13Aubrey PlazaMovies & TV4.86×
14VOOTechnology & Electronics3.49×
15Hailee SteinfeldMovies & TV3.36×
16Earthquake (comedian)Movies & TV3.03×
17Underground hip hopMusic & Radio2.66×
18East Coast hip hopMusic & Radio2.50×
19BeautyBeauty & Wellness1.75×
20Taylor SwiftMusic & Radio1.74×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jhené Aiko audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jhené Aiko audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.31×
TravellingTHRILL1.24×
Early Adopter MentalityPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jhené Aiko audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.42×
PatriotismCONSERVATISM0.42×
Community OrientationOPEN0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More R&B audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jhené Aiko over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/jhene-aiko-16038” · Methodology