Rascasse Audience Intelligence

The Keg Target Market in United States

The Keg has an estimated audience of 327K people in United States.

#884among TV series in United States
#5128among brands in United States#2438in Food & Beverages

The average The Keg fan in United States is 41.3 years old, balanced, and lives primarily in Arizona.

Its fans are 2.5 years older than the group average of 38.8.

Women make up 54.0% of the fan base, 2.4 percentage points fewer than the group average.

Compared with the other 3712 objects in TV series, The Keg fans stand out for their interest in Lone Star Steakhouse & Saloon, Morton's The Steakhouse and The Capital Grille.

Most fans live in Arizona, Washington, Texas.

Top affinities include Lone Star Steakhouse & Saloon, Morton's The Steakhouse, The Capital Grille, with strongest over-indexing on Lone Star Steakhouse & Saloon (147.72× the country average).

Demographically, the The Keg audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

The typical The Keg fan in United States is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Lone Star Steakhouse & Saloon.

Category: Food & Beverages · Type: Brand · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
327K
in United States
Gender
54.0%♀
46.0% male
Age
41.3
average years
Country rank
#46462
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of The Keg

54.0% are female, 46.0% are male, average age 41.3.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for The Keg audience in United States
MetricValue
Female54.0%
Male46.0%
Average age41.3
Estimated audience size327K
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the The Keg audience in United States
Age bracketShare%
16-2420%
25-3417%
35-4416%
45-5420%
55+26%
Fig. 04

Worldwide distribution

14.5%

of the worldwide The Keg audience comes from United States.

Worldwide audience distribution share by country for The Keg
CountryShare
Canada78.1%
United States14.5%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Keg customers by region in United States
#RegionReachAffinity×
01Arizona~100K13.42×
02South Dakota~5K5.73×
03Washington~30K4.27×
04Iowa~8K2.52×
05Oregon~10K2.38×
06Colorado~10K2.35×
07Kentucky~10K2.22×
08Wisconsin~10K2.02×
09North Dakota~1K1.76×
10Wyoming<1K0.92×
11Montana<1K0.88×
12Nebraska~2K0.87×
13Kansas~2K0.85×
14Delaware<1K0.82×
15Alaska<1K0.82×
16Rhode Island<1K0.80×
17West Virginia~1K0.79×
18Vermont<1K0.79×
19Texas~20K0.70×
20Maine<1K0.70×
21New Hampshire<1K0.70×
22Alabama~3K0.69×
23Hawaii<1K0.69×
24Ohio~8K0.67×
25Michigan~7K0.67×
26Idaho~1K0.66×
27Nevada~2K0.62×
28Mississippi~2K0.62×
29New Mexico~1K0.62×
30Arkansas~2K0.61×
31Indiana~4K0.58×
32Oklahoma~2K0.58×
33Louisiana~2K0.52×
34Connecticut~2K0.52×
35Utah~2K0.52×
36Tennessee~4K0.51×
37South Carolina~3K0.48×
38Missouri~3K0.46×
39Maryland~3K0.43×
40Minnesota~2K0.43×
41Pennsylvania~5K0.40×
42New York~8K0.39×
43Massachusetts~3K0.37×
44Illinois~4K0.35×
45New Jersey~3K0.35×
46Virginia~3K0.35×
47North Carolina~4K0.34×
48Georgia~4K0.33×
49Florida~6K0.30×
50California~9K0.24×
Fig. 06

Affinity by region

Affinity by region — The Keg, United States
0.24×1.00×13.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Keg audience vs. the country average
#·InterestCategoryAffinity×
01Lone Star Steakhouse & SaloonFood & Beverages147.72×
02Morton's The SteakhouseFood & Beverages87.36×
03The Capital GrilleFood & Beverages79.71×
04TownsvilleTravel & Leisure67.54×
05Deportivo AlavésSports63.04×
06McCormick & Schmick'sFood & Beverages52.77×
07Spaghetti WarehouseFood & Beverages52.00×
08Fleming's Prime Steakhouse & Wine BarFood & Beverages49.24×
09SienaTravel & Leisure44.91×
10Ruth's Chris Steak HouseFood & Beverages32.75×
11Blaze PizzaFood & Beverages29.72×
12Blue ApronShopping29.62×
13Black Angus SteakhouseFood & Beverages24.07×
14LongHorn SteakhouseFood & Beverages23.53×
15SizzlerFood & Beverages21.84×
16HoneyBaked HamFood & Beverages19.31×
17Thai cuisineFood & Beverages11.46×
18Texas RoadhouseFood & Beverages10.13×
19Outback SteakhouseFood & Beverages6.62×
20Panda ExpressFood & Beverages6.27×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Keg audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Keg audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.81×
Healthy LifestyleBALANCE1.68×
TravellingTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Keg audience vs. the country average · Rather not
TraitClusterDeviationScore
IndividualismJOY1.03×
TraditionCONSERVATISM1.05×
Family OrientationCONSERVATISM1.06×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Keg over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-keg-45913” · Methodology