Rascasse Audience Intelligence

Star Trek Viewer Demographics in United States

Star Trek has an estimated audience of 4.8M people in United States.

#10among Science Fiction & Fantasy in United States
#256among movies & series in United States#767in Movies & TV

The average Star Trek fan in United States is 41.4 years old, more male, and lives primarily in California.

By number of fans, Star Trek ranks #10 among the 103 objects in Science Fiction & Fantasy in United States — 5.7× the group median.

Its fans are 6.0 years older than the group average of 35.4.

Women make up 34.8% of the fan base, 6.2 percentage points fewer than the group average.

Compared with the other 102 objects in Science Fiction & Fantasy, Star Trek fans stand out for their interest in Star Trek: The Next Generation, Over the Hedge (film) and Star Trek: The Original Series.

Most fans live in California, Texas, Florida.

Top affinities include Star Trek: The Next Generation, Over the Hedge (film), Star Trek: The Original Series, with strongest over-indexing on Star Trek: The Next Generation (16.26× the country average).

Demographically, the Star Trek audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

The typical Star Trek fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Star Trek: The Next Generation.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.8M
in United States
Gender
34.8%♀
65.2% male
Age
41.4
average years
Country rank
#7025
among all objects in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Star Trek viewers

34.8% are female, 65.2% are male, average age 41.4.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Star Trek audience in United States
MetricValue
Female34.8%
Male65.2%
Average age41.4
Estimated audience size4.8M
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Star Trek audience in United States
Age bracketShare%
16-2420%
25-3415%
35-4418%
45-5421%
55+25%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Star Trek audience comes from United States.

Worldwide audience distribution share by country for Star Trek
CountryShare
United States34.8%
Germany10.3%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Star Trek fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.56×
02Alabama~100K1.32×
03Oregon~80K1.32×
04Arizona~100K1.28×
05Washington~100K1.23×
06Utah~60K1.19×
07Idaho~30K1.17×
08Maine~20K1.15×
09Oklahoma~60K1.12×
10New Mexico~30K1.11×
11Arkansas~50K1.09×
12Kansas~50K1.07×
13Nebraska~30K1.06×
14Missouri~90K1.05×
15South Dakota~10K1.04×
16Montana~20K1.03×
17Colorado~80K1.02×
18Minnesota~80K1.02×
19Vermont~9K1.02×
20Iowa~50K1.01×
21Virginia~100K0.99×
22Indiana~100K0.99×
23Ohio~200K0.98×
24Hawaii~20K0.98×
25New Hampshire~20K0.98×
26California~600K0.97×
27Michigan~100K0.97×
28Tennessee~100K0.97×
29West Virginia~30K0.97×
30Wisconsin~80K0.95×
31North Dakota~10K0.94×
32Nevada~40K0.93×
33Texas~300K0.92×
34Kentucky~60K0.92×
35Maryland~80K0.91×
36Pennsylvania~200K0.90×
37Illinois~200K0.90×
38Connecticut~50K0.90×
39Florida~300K0.89×
40New York~300K0.88×
41North Carolina~100K0.88×
42Rhode Island~10K0.88×
43Massachusetts~90K0.87×
44Washington, District of Columbia~8K0.85×
45South Carolina~70K0.84×
46Delaware~10K0.84×
47Georgia~100K0.83×
48Louisiana~50K0.82×
49Mississippi~30K0.81×
50New Jersey~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Star Trek, United States
0.76×1.00×1.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Star Trek audience vs. the country average
#·InterestCategoryAffinity×
01Star Trek: The Next GenerationMovies & TV16.26×
02Over the Hedge (film)Movies & TV14.51×
03Star Trek: The Original SeriesMovies & TV12.77×
04Patrick StewartMovies & TV12.40×
05Star Trek (film)Movies & TV12.21×
06Mickey Mouse ClubhouseMovies & TV11.41×
07William ShatnerMovies & TV9.50×
08Dick Van DykeMovies & TV3.49×
09Rob ReinerMovies & TV3.04×
10Walt Disney WorldTravel & Leisure2.73×
11HollywoodTravel & Leisure2.63×
12RecreationTravel & Leisure2.61×
13EarthTravel & Leisure2.49×
14Harry PotterMovies & TV2.44×
15TelevisionsTechnology & Electronics2.19×
16BooksLiterature1.90×
17Rock musicMusic & Radio1.87×
18NatureHome & Garden1.79×
19ComputersTechnology & Electronics1.58×
20Outdoor recreationSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Star Trek audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Star Trek audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Early Adopter MentalityPOWER1.37×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Star Trek audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Luxury OrientationPREMIUM0.79×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Science Fiction & Fantasy audiences in United States

See Star Trek audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Star Trek over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/star-trek-4611” · Methodology