Rascasse Audience Intelligence

ColourPop Target Market in United States

ColourPop has an estimated audience of 1.9M people in United States.

#47among Cosmetics in United States
#1644among brands in United States#229in Beauty & Wellness

The average ColourPop fan in United States is 28.7 years old, more female, and lives primarily in California.

By number of fans, ColourPop ranks #47 among the 185 objects in Cosmetics in United States.

Its fans are 5.3 years younger than the group average of 34.0.

Women make up 90.8% of the fan base, 9.9 percentage points more than the group average.

Compared with the other 184 objects in Cosmetics, ColourPop fans stand out for their interest in DUB (magazine), SkinMedica and University of Milan.

Most fans live in California, Texas, New York.

Top affinities include DUB (magazine), SkinMedica, ELF Cosmetics, with strongest over-indexing on DUB (magazine) (77.95× the country average).

Demographically, the ColourPop audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Pet Ownership, Sustainability.

The typical ColourPop fan in United States is more female, around 28.7 years old, with strong Pet Ownership tendencies and a notable affinity for DUB (magazine).

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in United States
Gender
90.8%♀
9.2% male
Age
28.7
average years
Country rank
#14901
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of ColourPop

90.8% are female, 9.2% are male, average age 28.7.

Fig. 02

Gender split

90.8%
Female
9.2%
Male
Demographic split for ColourPop audience in United States
MetricValue
Female90.8%
Male9.2%
Average age28.7
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the ColourPop audience in United States
Age bracketShare%
16-2452%
25-3424%
35-4412%
45-548%
55+4%
Fig. 04

Worldwide distribution

50.8%

of the worldwide ColourPop audience comes from United States.

Worldwide audience distribution share by country for ColourPop
CountryShare
United States50.8%
Japan4.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ColourPop customers by region in United States
#RegionReachAffinity×
01New Mexico~20K1.53×
02West Virginia~10K1.46×
03Arizona~60K1.40×
04California~300K1.36×
05Oregon~30K1.34×
06Kentucky~30K1.26×
07Washington~50K1.25×
08Nevada~20K1.23×
09Alaska~5K1.20×
10Texas~100K1.15×
11Idaho~10K1.15×
12Utah~20K1.13×
13Oklahoma~20K1.12×
14Indiana~40K1.07×
15Colorado~30K1.06×
16Illinois~80K1.05×
17Ohio~70K1.04×
18Michigan~60K1.03×
19Tennessee~40K1.02×
20Pennsylvania~70K0.99×
21Missouri~30K0.99×
22Nebraska~10K0.99×
23New Hampshire~7K0.99×
24North Dakota~4K0.97×
25Alabama~30K0.96×
26Kansas~20K0.96×
27Virginia~50K0.95×
28Wisconsin~30K0.95×
29New York~100K0.94×
30Iowa~20K0.93×
31Montana~6K0.93×
32Wyoming~3K0.93×
33Arkansas~20K0.92×
34North Carolina~60K0.91×
35Louisiana~20K0.90×
36Minnesota~30K0.89×
37Florida~100K0.88×
38Maine~7K0.88×
39Mississippi~10K0.86×
40Rhode Island~5K0.86×
41Maryland~30K0.85×
42South Dakota~4K0.85×
43Georgia~50K0.83×
44Vermont~3K0.82×
45New Jersey~40K0.81×
46Delaware~4K0.81×
47Massachusetts~30K0.80×
48Connecticut~20K0.80×
49South Carolina~20K0.77×
50Hawaii~6K0.76×
Fig. 06

Affinity by region

Affinity by region — ColourPop, United States
0.76×1.00×1.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the ColourPop audience vs. the country average
#·InterestCategoryAffinity×
01DUB (magazine)Cars & Mobility77.95×
02SkinMedicaBeauty & Wellness55.17×
03ELF CosmeticsBeauty & Wellness53.25×
04University of MilanBusiness & Career36.19×
05Monica VinaderFashion & Accessoires31.11×
06Anastasia Beverly HillsBeauty & Wellness21.00×
07KK (singer)Music & Radio17.02×
08The Beach (film)Movies & TV16.63×
09tarte cosmeticsBeauty & Wellness15.94×
10Joey KingMovies & TV12.67×
11ipsyShopping10.48×
12David HarbourMovies & TV8.53×
13Beauty tipsBeauty & Wellness7.18×
14Beauty & FashionBeauty & Wellness6.70×
15Makeup brushBeauty & Wellness5.89×
16Eye shadowBeauty & Wellness5.37×
17Health And BeautyBeauty & Wellness5.27×
18Makeup TutorialsBeauty & Wellness5.08×
19Millie Bobby BrownMovies & TV4.61×
20NFLSports1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the ColourPop audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the ColourPop audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.54×
SustainabilityBALANCE1.48×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the ColourPop audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Need for SecurityCONSERVATISM0.74×
PatriotismCONSERVATISM0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in ColourPop over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/colourpop-95700” · Methodology