Rascasse Audience Intelligence

Cornetto (ice cream) Target Market in United States

Cornetto (ice cream) has an estimated audience of 187K people in United States.

#16among Icecream in United States#7010among brands in United States#3198in Food & Beverages

The average Cornetto (ice cream) fan in United States is 36.3 years old, more female, and lives primarily in California.

By number of fans, Cornetto (ice cream) ranks #16 among the 30 objects in Icecream in United States.

Its fans are 1.2 years younger than the group average of 37.5.

Women make up 55.8% of the fan base, 2.2 percentage points fewer than the group average.

Compared with the other 29 objects in Icecream, Cornetto (ice cream) fans stand out for their interest in Hershey bar, Takis and Yellow Tail (wine).

Most fans live in California, New York, Texas.

Top affinities include Hershey bar, Talenti, Takis, with strongest over-indexing on Hershey bar (186.67× the country average).

Demographically, the Cornetto (ice cream) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.

The typical Cornetto (ice cream) fan in United States is more female, around 36.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hershey bar.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
187K
in United States
Gender
55.8%♀
44.2% male
Age
36.3
average years
Country rank
#63379
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Cornetto (ice cream)

55.8% are female, 44.2% are male, average age 36.3.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Cornetto (ice cream) audience in United States
MetricValue
Female55.8%
Male44.2%
Average age36.3
Estimated audience size187K
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Cornetto (ice cream) audience in United States
Age bracketShare%
16-2421%
25-3426%
35-4424%
45-5420%
55+8%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Cornetto (ice cream) audience comes from United States.

Worldwide audience distribution share by country for Cornetto (ice cream)
CountryShare
Italy14.3%
Germany10.9%
United States10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cornetto (ice cream) customers by region in United States
#RegionReachAffinity×
01Washington~9K2.10×
02Washington, District of Columbia<1K2.08×
03Massachusetts~7K1.84×
04New York~20K1.65×
05New Jersey~7K1.33×
06Connecticut~3K1.32×
07Oregon~3K1.25×
08Illinois~9K1.21×
09California~30K1.17×
10New Hampshire<1K1.11×
11Rhode Island<1K1.10×
12Pennsylvania~8K1.09×
13Virginia~5K1.08×
14Maine<1K1.06×
15Maryland~4K1.03×
16Vermont<1K1.03×
17Wisconsin~3K1.01×
18Colorado~3K1.00×
19South Carolina~3K0.98×
20Nevada~2K0.98×
21Delaware<1K0.97×
22Alaska<1K0.97×
23Florida~10K0.95×
24Hawaii<1K0.95×
25Utah~2K0.94×
26Montana<1K0.94×
27Minnesota~3K0.93×
28Idaho<1K0.91×
29West Virginia<1K0.91×
30Texas~10K0.90×
31Ohio~6K0.90×
32New Mexico~1K0.90×
33North Carolina~5K0.89×
34Michigan~5K0.89×
35Missouri~3K0.89×
36South Dakota<1K0.88×
37North Dakota<1K0.88×
38Georgia~5K0.87×
39Arizona~4K0.85×
40Kansas~1K0.85×
41Nebraska<1K0.85×
42Indiana~3K0.84×
43Kentucky~2K0.84×
44Oklahoma~2K0.84×
45Arkansas~1K0.82×
46Tennessee~3K0.81×
47Iowa~1K0.81×
48Alabama~2K0.75×
49Mississippi~1K0.74×
50Louisiana~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Cornetto (ice cream), United States
0.73×1.00×2.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cornetto (ice cream) audience vs. the country average
#·InterestCategoryAffinity×
01Hershey barFood & Beverages186.67×
02TalentiFood & Beverages68.57×
03TakisFood & Beverages61.09×
04Yellow Tail (wine)Food & Beverages52.07×
05Din Tai FungFood & Beverages46.67×
06Crepes & WafflesFood & Beverages44.56×
07Sprinkles CupcakesFood & Beverages42.03×
08PopsicleFood & Beverages37.41×
09Sarah J. MaasLiterature36.97×
10Sainsbury'sShopping35.08×
11Good BurgerMovies & TV33.29×
12Cantonese cuisineFood & Beverages25.24×
13SmashburgerFood & Beverages20.00×
14Ski mountaineeringSports16.70×
15Ski touringSports12.95×
16Nothing Bundt CakesFood & Beverages12.60×
17Waffle HouseFood & Beverages10.92×
18Jersey Mike's SubsFood & Beverages9.49×
19Popeyes Louisiana KitchenFood & Beverages5.76×
20TikTokInternet & Social Media3.97×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cornetto (ice cream) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cornetto (ice cream) audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE4.69×
IndividualismJOY3.70×
IndulgenceJOY2.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cornetto (ice cream) audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.55×
Price SensitivityPREMIUM0.92×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Icecream audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cornetto (ice cream) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cornetto-ice-cream-15593” · Methodology