Rascasse Audience Intelligence

Dove (chocolate) Target Market in United States

Dove (chocolate) has an estimated audience of 1.7M people in United States.

#6among Chocolate & cookies in United States
#1798among brands in United States#987in Food & Beverages

The average Dove (chocolate) fan in United States is 37.2 years old, more female, and lives primarily in California.

By number of fans, Dove (chocolate) ranks #6 among the 56 objects in Chocolate & cookies in United States — 9.7× the group median.

Its fans are 2.6 years older than the group average of 34.6.

Women make up 64.8% of the fan base, 2.7 percentage points more than the group average.

Most fans live in California, Texas, Florida.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
64.8%♀
35.2% male
Age
37.2
average years
Country rank
#16251
among all objects in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dove (chocolate)

64.8% are female, 35.2% are male, average age 37.2.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Dove (chocolate) audience in United States
MetricValue
Female64.8%
Male35.2%
Average age37.2
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Dove (chocolate) audience in United States
Age bracketShare%
16-2426%
25-3421%
35-4419%
45-5420%
55+14%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Dove (chocolate) audience comes from United States.

Worldwide audience distribution share by country for Dove (chocolate)
CountryShare
United States25.1%
Brazil8.7%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dove (chocolate) customers by region in United States
#RegionReachAffinity×
01Oklahoma~30K1.37×
02Texas~200K1.35×
03Louisiana~30K1.35×
04Alabama~30K1.32×
05Mississippi~20K1.30×
06Arkansas~20K1.20×
07Georgia~70K1.19×
08Kentucky~30K1.18×
09North Carolina~70K1.16×
10Tennessee~40K1.15×
11Kansas~20K1.12×
12California~200K1.10×
13South Carolina~30K1.10×
14Pennsylvania~70K1.09×
15Nebraska~10K1.09×
16Delaware~6K1.08×
17Florida~100K1.07×
18Hawaii~8K1.07×
19Arizona~40K1.06×
20Maryland~30K1.06×
21Illinois~70K1.05×
22Virginia~50K1.05×
23Indiana~40K1.05×
24New York~100K1.04×
25Missouri~30K1.04×
26New Jersey~50K1.03×
27West Virginia~9K1.00×
28Ohio~60K0.96×
29Massachusetts~30K0.94×
30New Mexico~10K0.94×
31South Dakota~4K0.94×
32Idaho~9K0.92×
33Michigan~50K0.91×
34Oregon~20K0.91×
35Connecticut~20K0.91×
36Washington~40K0.90×
37Utah~20K0.90×
38North Dakota~4K0.90×
39Nevada~10K0.88×
40Iowa~10K0.88×
41Rhode Island~5K0.88×
42Colorado~30K0.85×
43Minnesota~20K0.82×
44Washington, District of Columbia~3K0.82×
45Wisconsin~30K0.81×
46Alaska~3K0.79×
47New Hampshire~5K0.76×
48Montana~4K0.76×
49Maine~5K0.74×
50Vermont~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Dove (chocolate), United States
0.70×1.00×1.37×
Appendix

Explore more audiences

More Chocolate & cookies audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dove (chocolate) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/dove-chocolate-64393” · Methodology