Rascasse Audience Intelligence

Laura Mercier Target Market in United States

Laura Mercier has an estimated audience of 2,245,319 people in United States.

#40among Cosmetics in United States
#1404among Brand in United States#196in Beauty & Wellness

The average Laura Mercier fan in United States is 35.9 years old, more female, and lives primarily in California.

By number of fans, Laura Mercier ranks #40 among the 185 objects in Cosmetics in United States — 1.3× the group median.

Its fans are 2.0 years older than the group average of 33.9.

Women make up 84.1% of the fan base, 3.1 percentage points more than the group average.

Compared with the other 184 objects in Cosmetics, Laura Mercier fans stand out for their interest in Marble Slab Creamery, Hajime no Ippo and Matas (drug store).

Most fans live in California, New York, Texas.

Top affinities include Marble Slab Creamery, Hourglass Cosmetics, Hajime no Ippo, with strongest over-indexing on Marble Slab Creamery (40.65× the country average).

Demographically, the Laura Mercier audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Design Affinity.

The typical Laura Mercier fan in United States is more female, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for Marble Slab Creamery.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
84.1%♀
15.9% male
Age
35.9
average years
Country rank
#12886
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Laura Mercier

84.1% are female, 15.9% are male, average age 35.9.

Fig. 02

Gender split

84.1%
Female
15.9%
Male
Demographic split for Laura Mercier audience in United States
MetricValue
Female84.1%
Male15.9%
Average age35.9
Estimated audience size2,245,319
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Laura Mercier audience in United States
Age bracketShare%
16-2432%
25-3420%
35-4417%
45-5417%
55+14%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Laura Mercier audience comes from United States.

Worldwide audience distribution share by country for Laura Mercier
CountryShare
United States36.6%
United Kingdom17.8%
Taiwan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Laura Mercier customers by region in United States
#RegionReachAffinity×
01Oregon~50K1.94×
02Nevada~40K1.74×
03California~500K1.73×
04New York~200K1.53×
05New Jersey~90K1.52×
06Arizona~80K1.49×
07Washington, District of Columbia~6K1.38×
08Missouri~50K1.24×
09Connecticut~30K1.23×
10Illinois~100K1.21×
11North Carolina~90K1.19×
12Massachusetts~60K1.18×
13Hawaii~10K1.18×
14Washington~60K1.14×
15Texas~200K1.12×
16Maryland~50K1.10×
17Virginia~60K1.09×
18Florida~200K1.07×
19Georgia~80K1.07×
20Louisiana~30K1.06×
21Alabama~40K1.05×
22Kansas~20K1.00×
23Colorado~40K0.98×
24Oklahoma~30K0.96×
25Rhode Island~7K0.96×
26Pennsylvania~80K0.94×
27Mississippi~20K0.94×
28Tennessee~40K0.93×
29Utah~20K0.93×
30New Mexico~10K0.93×
31South Carolina~30K0.92×
32Michigan~60K0.91×
33Delaware~6K0.91×
34Minnesota~30K0.89×
35Arkansas~20K0.88×
36Nebraska~10K0.87×
37Vermont~4K0.85×
38New Hampshire~7K0.82×
39Ohio~60K0.81×
40Kentucky~20K0.80×
41Idaho~10K0.79×
42West Virginia~10K0.79×
43Montana~6K0.79×
44Indiana~40K0.78×
45Alaska~4K0.77×
46Wisconsin~30K0.75×
47North Dakota~4K0.75×
48Iowa~20K0.74×
49Maine~7K0.73×
50South Dakota~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Laura Mercier, United States
0.72×1.00×1.94×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Laura Mercier audience vs. the country average
#·InterestCategoryAffinity×
01Marble Slab CreameryFood & Beverages40.65×
02Hourglass CosmeticsBeauty & Wellness39.75×
03Hajime no IppoLiterature35.08×
04Matas (drug store)Shopping31.63×
05The Ring (magazine)Sports26.90×
06Tony ParkerSports23.73×
07Maisie WilliamsMovies & TV16.99×
08Charlotte TilburyBeauty & Wellness15.71×
09Kit HaringtonMovies & TV14.15×
10RayeMusic & Radio14.15×
11Bobbi BrownBeauty & Wellness13.71×
12PrimarkShopping8.86×
13Make-up artistBeauty & Wellness5.35×
14DermatologyBeauty & Wellness5.33×
15Bath and BodyworksShopping4.50×
16ULTA BeautyBeauty & Wellness3.97×
17Dillard'sFashion & Accessoires3.95×
18AgeingBeauty & Wellness3.60×
19Macy'sShopping3.26×
20CleverMusic & Radio1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Laura Mercier audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Laura Mercier audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.49×
Design AffinityPREMIUM1.78×
Price SensitivityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Laura Mercier audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Risk AppetiteTHRILL1.06×
Pet OwnershipJOY1.10×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Laura Mercier over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/laura-mercier-11210” · Methodology